Woops! Macarons Franchise Heads West to California
The premier macaron franchise gets the green light to bring its proven business model to the Golden State
With formal franchise registration paperwork approved, the State of California is now open to a whole new kind of Gold Rush: the Woops! Macaron franchise.
Yes, that classic French pastry, the macaron, is soon to appear in a California community near you as the Woops! executive team is looking for new franchise partners to open bakeshops or macaron kiosks in malls throughout the Golden State.
California is one of 12 states in the U.S. that requires franchisors to register their Franchise Disclosure Document, or FDD. This is good news for entrepreneurs interested in a lucrative, easy to operate business that now has state approval, says Ben Woodruff, VP of Franchise Development and the owner of a Woops! macaron kiosk in Atlanta. Later, this year we will open two other locations, another near Atlanta at the Mall of Georgia and in the Haywood Mall in Greenville, South Carolina.
“As a franchise owner, I can attest to the success of the business model,” Ben says. “The two franchise models make sense and are scalable. We also receive exceptional support from the executive team, but more importantly, macarons are very hot right now. Customers love them and can’t get enough of them.”
Woops! is the nation’s premier macaron franchise. Founded in 2012 in New York City, Woops! is rapidly expanding across America. There are now nearly 40 locations since franchise development began in early 2016. We are uniquely poised to capture an outsized share of the $310 billion American baking industry, says Gal Danay, co-founder of Woops!. The popularity of the macarons is undeniable, Gal adds. The flavorful, but light and airy macaron has been called the “cupcake killer” as they are deliciously taking American taste buds by storm.
Riding high on this sweet parade, Woops! will open new locations this year in Charlotte, North Carolina; Brooklyn, New York; Boston, Massachusetts; Oklahoma City, Oklahoma; San Antonio, Texas; and West Nyack, New York. This rapid expansion into several new markets has prepared us for the expansion we expect to take place in California.
“We see California as a natural fit for the Woops! franchise model as it is home to some of our nation’s hippest cities and some of our most celebrated cuisine,” Ben says. “Plus, the majority of the markets outside of New York are underserved and highly fragmented, particularly in California, which has several markets we couldn’t be more excited to enter.”
Woops! franchise has two lost-cost franchise models to choose from
Woops! offers two franchise models: the bakeshops, which are more like café’s and the kiosks.
The macaron kiosk is the perfect gateway to an aspiring entrepreneur who has always dreamed of owning a small business. With a low initial investment, the macaron kiosk can be operated with minimal staffing. We know this model works well in malls throughout the country and is profitable. In 2016, the average annual sales of a Woops! macaron kiosk was $256,000.
The beauty of the macaron business is that it is adaptable and translates well in urban areas. Our bakeshops are hip with modern, European styling, and they appeal to the sophisticated American aesthetic. They can be slipped into smaller spaces of a minimum of 400 square feet and can go up to 1,000 square feet. In 2016, the average monthly sales of our Woops! bakeshops was $48,500.
In Europe, the café is not only a place to get a great cup of coffee and a treat, but it is also a place to socialize and meet friends. Our Woops! bakeshops offer the same welcoming environment and feature our macarons and a great deal more, including our entire line of over 30 international pastries and sandwiches. We also have our own branded coffee.
The bakeshops require only a small staff, but they will quickly become a beacon in the community as was the case with the Woops! bakeshop in Tucson, Arizona. That new location opened in 2016 and quickly became a thriving location as our new partner franchise in Brooklyn, New York, will soon discover.
“I fell in love with the idea of bringing Woops! to Tucson,” says Ellie Lippel, co-owner of the Tucson shop. “We’re in the university area, which is vibrant and thriving and full of young people. These people, especially, really desire international food, and with Woops! I can meet them where they are. You can host your customers in this wonderful, intimate setting and know that you are serving them the highest-quality international pastries and sandwiches at a very affordable price.”
Join the Woops! macaron gold rush
Woops! is seeking savvy entrepreneurs and investors who are excited by the idea of bringing European-style treats and coffee to American consumers. While we don’t require prior baking experience, we do actively seek people who have managerial experience and an entrepreneurial spirit. We want people who will follow the Woops! proven business model, who want to grow a team, who love people and want to support their communities while creating a great life for themselves and their families.
For more information, call 866-339-7194, check out our franchise website or request information about the Woops! franchise opportunity.