Woops! Franchise-owner locks down two more locations in the South
The premier macaron franchise continues to rapidly expand in the American South
When Woops! franchise owner Ben Woodruff realized what kind of a confectioner’s dream he was starring in, he knew he needed more macarons in his life.
“We bought our first Woops! macaron kiosk early in 2016 for the upscale Lenox Mall in Atlanta and from the moment we had our grand opening, I knew the French macaron would be the new ‘it’ dessert for the Atlanta area,” he says. ”Customers were lining up to discover the jewel-colored pastries. They couldn’t get enough. I knew immediately that the business model could be replicated in other locations.”
He recently opened a second location at the Mall of Georgia near Atlanta and the other at Haywood Mall in Greenville, SC. Woops! is one of those rare, low-cost franchise opportunities that is easy-to-operate, easy-to-scale and a joy to own, Ben says.
Founded in 2012 with the mission of spreading the joy of macarons across America, Woops! has grown to nearly 30 locations and is on pace to become the largest retail provider of macarons in the U.S. It’s no wonder that Woops! is uniquely poised to capture an outsized share of the $310 billion American baking industry, says Gal Danay, co-founder of Woops!.
“Once we established that our brand could thrive in New York City, we knew that Woops! would be successful anywhere in the country. This has proven to be true in all of the places where we’ve opened a new location,” Gal says. “By the end of the year, we will be the largest retailer of macarons in America and in 2017. We expect to open 100 locations across the country.”
Woops! macaron kiosks are the ideal opportunity for the savvy business-owner or the aspiring entrepreneur who has always dreamed of owning a business. With a low initial investment, Woops! macaron kiosks are easy to run, with minimal moving parts and a very small staff. The business of selling the classic French pastry is already a success in malls throughout the country, so Woops! macaron kiosks are the perfect entree into a new career as a small business owner.
With multiple locations in New York and New Jersey, Woops! recently launched macaron kiosks in Nashville, Tennessee, and King of Prussia, Pennsylvania, and a bakeshop in Tucson, Arizona. More franchises are set to open in Texas, Massachusetts, Alabama, Florida, Oklahoma and Colorado before the end of the year.
“It is a luxury business that really stands out,” Ben says. “The feedback from the mall, mall employees, customers and other business owners has been that we have — by far — the most beautiful looking business in the mall. A customer said visiting our kiosk was a little like going on a vacation, and she is right. We are selling an experience that people get when they travel, and our macarons really are as good as anything you can find in Paris.”
Ready to bring Woops! to your community?
With start-up costs at $52,000 for macaron kiosk franchising and $175,800 for an in-line bakeshop, Woops! offers investors a low initial investment with a high potential return. We are seeking savvy entrepreneurs and investors who are excited by the idea of bringing European-style treats and coffee to American consumers. While we don’t require prior baking experience, we do actively seek people who have managerial experience and an entrepreneurial spirit. We want people who will follow the Woops! proven business model, who want to grow a team, who love people and want to support their communities while creating a great life for themselves and their families.