Choose from an in-line bakeshop or a stylish kiosk
Becoming a Woops! macaron franchise owner means that your community will no longer have to travel to Paris and walk up the Rue Royale to get an authentic international pastry and a European-styled coffee. The success of the Woops! franchise model continues to prove itself in New York and the Tri-State area, where we have 16 locations in operation and a rapidly expanding customer base.
With investment starting at $59,800 for a macaron kiosk and $175,800 for an in-line bakeshop, Woops! offers investors a low initial investment with a high potential return: our in-line bakeshops generated average sales of $48,500 a month in 2014, and our average kiosk generated $256,000 in sales in the same year.
“We’ve tested our business model and the quality of our products in the New York and the Tri-State area, and what we found was that people really do crave our authentic international pastries,” says Raj Bhatt, co-owner of Woops!. “Before franchising, it was very important to us to prove the success of our business model. Coming from a background that includes being a franchisee of an espresso bar franchise, I know how important it is to have a simplified business model that is easy to manage, is potentially profitable and is scalable. This is what we have developed with Woops!, and we are very excited to roll out our brand across America.”
Though our two franchise models are different, they both are designed to be easy to operate and manage for maximum profits. This is what you need to know about the Woops! franchise options:
Macaron kiosk: This is the ideal option for a savvy entrepreneur who wants to run a small business with minimal moving parts and a very small staff. Our macaron kiosks are custom-designed to showcase the colorful beauty of our macarons. The success of our kiosks in the malls of the New York and the Tri State area has proven that the model can earn a rapid return on investment. Our kiosks not only look beautiful, but come packed with practical features such as built-in refrigeration, and a self-contained sink so you can properly serve, store and manage your inventory with ease. Moreover, Woops! has developed relationships with five of the largest mall companies in America, which are chomping at the bit for Woops! to enter their marketplaces.
“Even if people aren’t aware that they like macarons — though after one bite that will change — people approach our kiosks because of their sheer beauty,” says Ellie Lippel, Woops! Vice President of Marketing and Business Development “Most people have never seen anything like our kiosks, which are designed to make our macarons look like jewelry — decadent, colorful and delicious. If you’re running this business yourself, the return on investment is really great. You can also augment this business by adding a wedding cart, which will allow you to cater events in style and drive profitability in your business.”
In-line bakeshop: This model is for savvy entrepreneurs who want to give their communities an authentic European bakeshop experience with a hip, classic-contemporary aesthetic that is 100% American. Our bakeshops require only a small footprint, from 400 square feet to 1,000 square feet, and the Woops! executive team will assist you in selecting the best location for your business. Training will be extensive so that you will be well-prepared to serve not only our macarons, but our entire line of over 30 international pastries and sandwiches, as well as our branded coffee and other caffeinated delights. Bakeshops still require only a small staff, and our executive team will coach you through every step as your business grows and you earn a loyal, dedicated and growing following in your community.
“I fell in love with the idea of bringing Woops! to Tucson,” Ellie says. “We’re in the university area, which is vibrant and thriving and full of young people. These people, especially, really desire international food, and with Woops! I can meet them where they are. You can host your customers in this wonderful, intimate setting and know that you are serving them the highest-quality international pastries and sandwiches at a very affordable price.”
Do you need to know how to bake French macarons and other international treats?
The majority of the Woops! executive team not only have significant experience in growing franchise systems, but they also have been franchisees themselves. They worked to devise a business model that requires no prior baking experience — only the drive to follow our proven systems, manage the business and take care of your customers.
Woops! made a significant investment to open our artisanal bakery in New York City, which hand-produces classic French macarons in more than 20 flavors, as well 30 other international desserts such as Jewish rugelach, French almond croissants and Argentinian alfajor pastries. Our head pastry chef is a Belgian-born master who employs authentic European recipes he learned during his tenure in some of Europe’s finest establishments, as well as some he discovered during his travels around the world.
“From the franchisee perspective, we knew that the most important aspect of the business was to provide the baked goods, macarons and pastries for our franchisees,” Raj says. “Having the artisanal bakery in New York City is a huge advantage. It not only helps our franchisees manage their inventory, but it also guarantees the quality of our products.”
All Woops! products are made by hand in our bakery, fast-frozen and shipped to our franchise locations across the United States. Kiosks receive pre-baked cookies that have to be thawed — a very simple process. The in-line bakeshops receive ready-to-bake products— that can be prepared in 20 minutes, and then they are done. All of our franchisees receive intensive training in how to prepare and serve our products. Because Woops! takes care of producing our treats, our franchisees can focus on managing their businesses and taking care of their customers.
Who are we looking for?
Woops! is seeking savvy entrepreneurs and investors who are excited by the idea of bringing European-style treats and coffee to American consumers. While we don’t require prior baking experience, we do actively seek people who have managerial experience and an entrepreneurial spirit. We want people who will follow the Woops! proven business model, who want to grow a team, who love people and want to support their communities while creating a great life for themselves and their families.
“Our ideal franchisee is someone who wants to play an active role in managing their Woops! franchise,” Raj says. “As a former franchisee, I know that it is critical to have an owner who is active in the business. That creates far more accountability to make the business successful and profitable over the long term. We want to franchise with people who are truly enthusiastic about bringing Woops! to their communities. Our success in New York and the Tri-State area has proven that there is a tremendous demand for European-style treats, and Woops! is a business model that can be replicated everywhere in America.”