The Woops! Story
Experienced team creates a noteworthy brand
Woops! is a vibrant and innovative company that believes desserts are special. We debuted in 2012 with the mission of spreading the joy of French macarons using a boutique macaron pop-up shop in the heart of New York City — at the Holiday Shops at Bryant Park. Our products were immediately and joyfully received, and we thus began our journey towards sharing our delicious treats in an array of locations.
Building on the momentum and popularity of Bryant Park, we soon opened boutique mall kiosk franchises in major malls throughout the Northeast, including Westchester Mall, Roosevelt Field Mall, Garden State Plaza and others. Mall management staff was captivated by the Woops! aesthetic and unprecedented design, and shoppers were delighted to indulge in our products.
“Now we have formal relationships with five of the largest mall companies, which make up about 80 percent of the marketplace,” says Raj Bhatt, co-owner of Woops! “They are incredibly enthusiastic about bringing more macaron kiosks into their malls. Our success in the malls throughout the Tri-State area has us very excited to enter new marketplaces. Malls are ideal locations for kiosks, because these spaces bring in millions upon millions of visitors every year — a built-in audience of people who are already seeking to treat themselves. That makes it an easy place to launch a business with a high likelihood of being profitable.”
As our delicious success grew, we expanded Woops! to include a full cafe experience that showcases not only our macarons but also an array of more than 30 freshly baked, artisan pastries from around the world, plus our signature blend of coffee. With all-white interiors and sun-drenched seating areas, Woops! BakeShops create welcoming and intimate havens for sharing treats with friends, reading a good book or having your morning coffee.
“With our BakeShop model, we want to give people the sense that they are coming home,” says Tal Avivi, co-founder of Woops! “Because the Woops! executive team comes from many places around the world, we wanted our cafes to offer an authentic European experience but still with an American sensibility. Woops! is different than other coffee shops or bakeshops because all of our products, from our sandwiches to our coffee, are top-notch. We do emphasize our macarons, but the quality of our coffee, for instance, is unlike anything you will find in the American market. It’s far less acidic than American coffee, softer on the palate. It’s more well-rounded, and it won’t wrack your nerves after one cup. In most of the American market, there are two types of places: those that sell really good pastries and those that have really good coffee. At Woops!, it’s important to us to get all of our products right.”
Woops! executive team has proven experience in growing franchise systems
The majority of the Woops! executive team comes from an incredibly popular international espresso bar franchise. They not only have significant experience in growing franchise systems, but they have also been franchisees themselves.
“We have owned and operated top-performing cafe franchises, so our team knows food service well, knows coffee well and knows how to run a successful business,” Raj says. “When I saw the simplicity of the Woops! in-line bakeshop, I thought, ‘As a franchisee, this is what I would want.’ There aren’t a lot of moving parts; there aren’t a lot of employees. The payback potential is very high, the initial investment is low and the potential return on investment is very good. As an owner, you get to have the pleasure of owning a business where customers want to spend their time, and you can serve the Woops! products with pride — knowing that you have the highest-quality and best-tasting pastries in your community.”
In order to facilitate the ease of our business model, Woops! made a significant investment — opening an artisanal bakery in New York City that hand-produces classic French macarons in more than 20 flavors, as well 30 other international delectables such as Jewish rugelach, French almond croissants, Belgian waffles and Argentinian alfajor pastries, to name a few. Our head pastry chef is a Belgian-born master who employs authentic European recipes he learned during his tenure in some of Europe’s finest establishments, as well as recipes he discovered during his travels around the world.
“From the franchisee perspective, we knew that the most important aspect of the business was to provide the inventory of baked goods — macarons and pastries — for our franchisees,” Raj says. “Having the artisanal bakery in New York City is a huge advantage. It not only helps our franchisees manage their inventory, but it also guarantees the quality of our products.”
The Woops! product offering isn’t limited to sweets. We also feature fresh sandwiches that are simple in concept but huge in flavor — perfect for customers on the go. We have branded coffee and trained baristas who are skilled in creating popular European caffeinated beverages.
A worthy brand with a bright future
Woops! is uniquely poised to capture an outsized share of the $310 billion American baking industry and rapidly expand across the country. We’re actively seeking savvy investors and entrepreneurs who are passionate about bringing European-style pastries, sandwiches and coffee to their communities.
With investment starting at $59,800 for macaron kiosk franchising and $175,800 for an in-line bakeshop, Woops! offers investors a low initial investment with a high potential return: our in-line bakeshops generated average sales of $48,500 a month in 2014, and our average kiosk generated $256,000 in sales in the same year.