What is Woops!?
Chic in-line bakeshop and café franchises, and boutique macaron kiosk franchises
With more people traveling than ever before, and the internet providing an easy channel for the cultural exchange of ideas, art and food, the world might becoming a smaller place, but it’s also a place with far broader horizons than ever before.
Perhaps no industry has benefitted from this cultural exchange more than the food industry. Exposure to different cultures and different points of view has expanded the American palate in a fundamental way, increasing the demand for authentic international cuisines. As early as 2000, the National Restaurant Association conducted a survey to measure the appeal of “Ethnic Cuisines” and reported that nearly 50% of people surveyed sought out international cuisines when deciding where to eat. Today, the demand for authentic international cuisine has only grown, augmented by the increasing demand for transparency in American food products, as well as all-natural, high-quality ingredients that complement a healthy lifestyle.
Enter Woops! We are a vibrant macaron franchise and in-line bakeshop and café franchise with the mission of sharing authentic international treats, sweets, sandwiches and coffee with the American public. With 16 locations in New York and the Tri-State area, and an executive team with proven experience in growing franchise systems, Woops! is uniquely poised to capture an outsized share of the booming $310 billion American baking industry — and rapidly expand across the country.
“We’ve tested our business model and the quality of our products in New York City and the Tri-State area, and what we found was that people really do crave our authentic international pastries,” says Raj Bhatt, co-owner of Woops! “Before franchising, it was very important to us to prove the success of our business model. Coming from a background that includes being a franchisee for an espresso bar franchise, I know how important it is to have a simplified business model that is easy to manage and also profitable and scalable. This is what we have developed with Woops!, and we are very excited to roll out our brand across America.”
Bring the Woops! café franchise to your community
If you’ve been lucky enough to travel to Paris, hopefully you found time to walk into one of the hundreds of Parisian bakeries. What pulled you in? The colorful displays of macarons in the window? The knowledge that French pastries are among the most delicious in the world? Did you just want to share something sweet with a loved one? And after leaving, did you wish that you could bring the little Parisian bakery to your city or hometown?
With a low initial investment, the Woops! in-line café franchise or macaron kiosk franchise is your chance to bring a little taste of Europe to your community, by owning and managing a business that serves European-style pastries, coffee and sandwiches that satisfies the American sensibility.
The Woops! executive team has designed a model that is easy to operate and doesn’t require a background in baking or restaurants. The Woops! artisanal bakery in New York City takes care of the most important part of your business: creating the delicious treats, which are fast-frozen and shipped to wherever you are located in the country. We provide extensive training on how to prepare the treats you will serve in your store, as well as training to turn your team into the best baristas in your community.
“The fact that we operate an artisanal bakery means that those without prior experience can franchise with us,” Raj says. “Coming from a background as a franchisee of an espresso and bistro business, I think like a franchisee. Woops! has developed an intensive training platform that includes how to manage every aspect of your business, including the most important part: correctly preparing and serving the Woops! products to your customers. We also train you on how to manage your inventory, operate your point of sale system and grow your business by including additional services, such as catering events in your community.”
The Woops! franchise models: in-line bakeshop or a macaron kiosk
With investments starting at $59,800 for a macaron kiosk franchise and $175,800 for an in-line bakeshop and café franchise, Woops! offers investors a low entry cost with a high potential return: our in-line bakeshops generated average sales of $48,500 a month in 2014, and our average kiosk generated $256,000 in sales in the same year.
Though the two franchise models are different, they both are designed to be easy to operate and manage for maximum profits. This is what you need to know about the Woops! franchise options:
Macaron kiosk: This is the ideal option for a savvy entrepreneur who wants to run a small business with minimal moving parts and a very small staff. Our kiosk franchises are custom-designed to showcase the colorful beauty of our macarons. The success of our kiosks in the malls of New York and the Tri-State area has proven that the model can earn a rapid return on investment. Our kiosks not only look beautiful, but come packed with practical features such as built-in refrigeration and a self-contained sink so you can properly serve, store and manage your inventory with ease. Woops! has developed relationships with five of the largest mall companies in America, which are chomping at the bit for Woops! to enter their marketplaces.
“Even if people aren’t aware they like macarons — though after one bite that will change — people approach our kiosks because of their sheer beauty,” says Ellie Lippel, Woops! Vice President of Marketing and Business Development. “Most people have never seen anything like our kiosks, which are designed to make our macarons look like jewelry — decadent, colorful and delicious. If you’re running this business yourself, the return on investment is really great. You can also augment this business by adding a wedding cart, which will allow you to cater events in style and drive profitability in your business.”
In-line bakeshop: This model is for savvy entrepreneurs who want to give their communities an authentic European bakeshop experience with a hip, classic-contemporary aesthetic that is 100% American. Our bakeshops require only a small footprint, from 400 square feet to 1,000 square feet, and the Woops! executive team will assist you in selecting the best location for your business. Training will be extensive so you will be well prepared to serve not only our macarons, but our entire line of over 30 international pastries and sandwiches, as well as our branded coffee and other caffeinated delights. BakeShops still require only a small staff, and our executive team will coach you through every step as your business grows and you earn a loyal, dedicated and growing following in your community.
“I fell in love with the idea of bringing Woops! to Tucson,” Ellie says. “We’re in the University area, which is vibrant, thriving and full of young people. These people, especially, really desire international food, and with Woops! I can meet them where they are. You’re able to host your customers in this wonderful, intimate setting and know that you are serving them the highest-quality international pastries, coffee and sandwiches at a very affordable price.”