What Makes Woops! The Premier Cafe Franchise Opportunity?
Interested in a cafe franchise opportunity? Woops! is the one to pick!
If you’ve been lucky enough to travel to Paris, you will remember the rows of cafes that line the avenues throughout Europe’s most romantic city. These social places, with their big windows filled with colorful treats, are gathering spots for families, young professionals, tourists, lovers and friends alike. For this is the essence of a cafe: a place in the community where the food is good, the coffee is strong and where the decor invites you to stay for hours enjoying conversation with the people you love.
Becoming a Woops! cafe franchise owner means that people in your community will be able to get an authentic international pastry and a European-style coffee without walking Paris’ rue Royale. The success of the Woops! franchise model has proven itself in New York and the Tri-State area, where we have 22 locations in operation and a rapidly expanding customer base.
The Woops! cafe franchise capitalizes on two important trends: more people are seeking boutique, high-quality neighborhood sources for espresso and artisanal baked goods; and globally popular desserts like the classic French macaron are rising in popularity.
If you are considering a cafe franchise opportunity, here are a few great reasons to franchise with Woops!:
An international cafe franchise opportunity for the American sensibility
With a low initial investment, the Woops! café franchise opportunity is your chance to bring a little taste of Europe to your community, by owning and managing a business that serves European-style pastries, coffee and sandwiches that satisfy the American sensibility.
The Woops! executive team has designed a model that is easy to operate and doesn’t require a background in baking or restaurants. The Woops! artisanal bakery in New York City takes care of the most important part of your business: creating the delicious treats, which are fast-frozen and shipped to wherever you are in the country. We provide extensive training on how to prepare the treats you will serve in your store, as well as training to turn your team into the best baristas in your community.
“The fact that we operate an artisanal bakery means that those without prior experience can franchise with us,” says Raj Bhatt, co-owner of Woops!. “Coming from a background as a franchisee of an espresso and bistro business, I think like a franchisee. Woops! has developed an intensive training platform that includes how to manage every aspect of your business, including the most important part: correctly preparing and serving the Woops! products to your customers. We also train you on how to manage your inventory, operate your point-of-sale system and grow your business by including additional services, such as catering events in your community.”
A delicious array of international sweets, coffee and savory sandwiches
Woops! made a significant investment in our artisanal bakery in New York City, which hand-produces classic French macarons in more than 20 flavors. We also prepare 30 other international desserts, such as Jewish rugelach, French almond croissants and Argentinian alfajor pastries. Our head pastry chef is a Belgian-born master who employs authentic European recipes he learned during his tenure in some of Europe’s finest establishments, as well as some he discovered during his travels around the world.
The Woops! product offering isn’t limited to sweets. We also feature fresh sandwiches that are simple in concept but huge in flavor — perfect for customers on the go. We have branded coffee and trained baristas who are skilled in creating traditional European caffeinated beverages, such as macchiatos and cappuccinos.
“We knew that, from the franchisee’s perspective, the most important aspect of the business was to have the baked goods, macarons and pastries provided,” Raj says. “Having the artisanal bakery in New York City is a huge advantage. It not only helps our franchisees manage their inventory, but it also guarantees the quality of our products.”
A proven business model led by an experienced executive team
The majority of the Woops! executive team not only has significant experience in growing franchise systems, but we also have been franchisees ourselves. We worked to devise a business model that requires no baking experience — only the drive to follow our proven systems, manage the business and take care of your customers.
“We’ve tested our business model and the quality of our products in New York and the Tri-State area, and what we found was that people really do crave our authentic international pastries,” Raj says. “Before franchising, it was very important to us to prove the success of our business model. I know how important it is to have a business model that is easy to manage, is potentially profitable and is scalable. This is what we have developed with Woops!, and we are very excited to roll out our brand across America.”
A cafe franchise opportunity that offers multiple revenue streams
For Woops! franchisees, catering is big business. The classic French macaron, popular for centuries, has become the “in” dessert to serve at parties, weddings and office gatherings and to gift for birthdays and other events. The Atlantic dubbed it “the cupcake killer” for good reason — at approximately 100 calories, the gluten-free dessert is visually attractive and healthier than many desserts. Anyone who has seen a Woops! wedding macaron pyramid knows that “wedding cake killer” should be added to its growing list of nicknames. Beautiful and delicate, the delicious work of art is also much more affordable than the average wedding cake. Woops! macaron pyramids start at $500, which draws a tremendous profit for our franchisees and is a great way to spread the word about the business to an entire gathering of people.
Woops! also has custom-designed a beautiful wedding cart to help our franchisees cater events in style. Much like our macaron kiosk, our wedding cart has been designed to make Woops! macarons look like jewelry.
“The macaron carts are an affordable investment that offers our franchisees a way to really add to their bottom line,” Raj says. “A typical wedding event will bring in $1,000, while a particularly large wedding will bring in $4,000.”
Low investment with high reward potential
Woops! is poised to capture a sizable share of the $310 billion American baking industry and rapidly expand across the country. Woops! is actively seeking savvy investors and entrepreneurs who are passionate about bringing European-style pastries, sandwiches and coffee to their communities.
With start-up costs at $52,000 for a macaron kiosk and $168,500 for an in-line bakeshop, Woops! offers investors a low initial investment with a high potential return. The brand’s in-line bakeshops generated average sales of $62,000 a month in 2014, and its average kiosk generated $252,000 in sales in the same year.