Woops! Macaron Kiosk Franchise Models
The premier macaron franchise offers a luxury kiosk business models that is easy to run with a history of strong returns
Woops! macaron kiosks are the ideal opportunity for an aspiring entrepreneur who has always dreamed of owning a small business. With a low initial investment, Woops! macaron kiosks are easy to run and easy to scale, with minimal moving parts and a very small staff. The business already is a success in malls throughout the country, so Woops! macaron kiosks are the perfect entree into a new career as a small business owner.
Woops! macaron kiosks are custom-designed to showcase the colorful beauty of our macarons. The success of the brand’s kiosks in the malls of the New York and the Tri-State area has proven that the model can earn a rapid return on investment. Woops! kiosks not only look beautiful, but they also come packed with practical features such as built-in refrigeration and a self-contained sink so owners can properly serve, store and manage inventory with ease. It typically takes only 20-30 minutes to prep a Woops! macaron kiosk for a day of business.
“Even if people aren’t aware that they like macarons — though after one bite that will change — people approach our kiosks because of their sheer beauty,” says Ellie Lippel, Woops! Vice President of Marketing and Business Development. “Most people have never seen anything like our kiosks, which are designed to make Woops! macarons look like jewelry — decadent, colorful and delicious. If you’re running this business yourself, the return on investment is really great. You can also augment this business by adding a wedding cart, which will allow you to cater events in style and drive profitability in your business.”
Woops! macaron kiosk requires no baking experience
The majority of the Woops! executive team not only has significant experience in growing franchise systems, but they also have been franchisees themselves. They worked to devise a business model that requires no baking experience — only the drive to follow proven systems, manage the business and take care of customers.
Woops! made a significant investment to open an artisanal bakery in New York City, which hand-produces classic French macarons in more than 20 flavors, as well 30 other international desserts such as Jewish rugelach, French almond croissants and Argentinian alfajor pastries. The brand’s head pastry chef is a Belgian-born master who employs authentic European recipes he learned during his tenure in some of Europe’s finest establishments, as well as some he discovered during his travels around the world.
“From the franchisee perspective, we knew that the most important aspect of the business was to provide the baked goods, macarons and pastries for our franchisees,” says Raj Bhatt, co-owner of Woops!. “Having the artisanal bakery in New York City is a huge advantage. It not only helps our franchisees manage their inventory, but it also guarantees the quality of our products.”
All Woops! products are made by hand in our bakery, fast-frozen and shipped to our franchise locations across the United States. Kiosks receive pre-baked products that only need to be thawed — a very simple process.
Woops! macaron kiosks are succeeding in America’s malls
For the first-time entrepreneur, Woops! macaron kiosks boast not only a simple-to-run and quick-to-scale business model, but also the benefit of being luxurious signature features of malls that have high foot traffic. The kiosks were designed for both beauty and practicality, and the model has been successful in malls across America, where customers across every demographic are just as enthusiastic about French macarons as we are! Moreover, Woops! has developed relationships with five of the nation’s largest mall companies, which are chomping at the bit for Woops! to enter their marketplaces.
The Woops! executive team leverages those relationships on the behalf of our franchise owners to secure the best possible lease terms. For new franchise owners, this is a tremendous asset for two reasons: 1) new franchise owners get a potentially faster return on investment and 2) they get help navigating the tricky and complicated lease negotiation process. This means that new franchise owners can open quickly and focus on growing their businesses.
“We’ve tested our business model in several malls on the East Coast, and our success has fostered a deep relationship with mall developers, who just cannot wait for us to come to their malls,” Raj says. “Coming from a background that includes being a franchisee of an espresso bar franchise, I know how important it is to have a simplified business model that is easy to manage, is potentially profitable and is scalable. This is exactly what we have in the malls where we have macaron kiosks open. Not only do customers crave our delicious macarons, but these malls also have the foot traffic necessary to nurture a profitable business over the long term.”
While more locations are available, Woops! macaron franchise is actively targeting the following malls
Fashion Centre at Pentagon City
Short Pump Town Center
Lynn Haven Mall
National Mall (outdoors, inline)
Polaris Fashion Center
The Mall At Tuttle Crossing
Westfield Franklin Park
Crocker Park/Promenade at Crocker
Kenwood Town Center
Northern Cali, Sacramento:
Westfield Valley Fair
Great Mall of Bay Area
Stanford Shopping Center
Stoneridge Shopping Center
Westfield Oakridge Mall
Westfield Galleria at Roseville
Hillsdale Shopping Center
Oak Park Mall
Pearl Street Mall
Ross Park Mall
South Hills Mall
Scottsdale Fashion Square
Paradise Valley Mall
Desert Sky Mall
Biltmore Fashion Park
Chandler Fashion Center
St. Louis Galleria
West County Center
The Florida Mall
The Mall at Millenia
The Mall At Wellington Green
Crabtree Valley Mall
Low investment for high potential rewards
Founded in 2012 with the mission of spreading the joy of French macarons across America, Woops! has grown to nearly 30 locations across the nation, and its proven business model continues to flourish in America’s hottest malls. Woops! is actively seeking savvy investors and entrepreneurs who are passionate about spreading the joy of French macarons to their communities.
With start-up costs at $59,800 for a macaron kiosk, Woops! offers investors a low initial investment with potential for a high return: our average macaron kiosk has generated $256,000 in annual sales.
|Type of Fee||Woops! Mobile Business||Type of Payment|
|Initial Franchise Fee||$15,000||At signing of Franchise Agreement|
|Lease Review Fee||$1,000||Upon submission of lease for approval|
|Initial Real Estate Location Assistance Costs||$0||As incurred|
|Construction Expenses & Permits||$100 to $3,000, but varies on location||As incurred|
|Furniture, Fixtures and Equipment||$25,000 to $35,000||As incurred|
|Opening Office Supplies||$250 to $600||As incurred|
|Software and related Equipment||$2,000 to $3,000||As incurred|
|Signage||$500 to $1,000, but varies on location||As incurred|
|Lease Security Deposit||$2,000 to $5,000, but varies on location||At the time of execution of the lease|
|First Month's Rent||$1,800 to $5,000, but varies on location||At the time of execution of the lease|
|Insurance Premiums||Between $150 to $500, on a yearly basis, but may vary under circumstances||As incurred|
|Working Capital||$1,000 to $4,000||As incurred|
|Grand Opening and Launch Expenses||$1,000 to $2,000 (Minimum of $1,000)||As Incurred|
|Initial Inventory||$5,000 to $15,000||3 weeks prior to opening|
|Training Fee||$5,000||As Incurred|
|TOTAL:||May range between (and exceed)
$59,800 - $95,100