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Additional Revenue Opportunities

Woops! Franchise owners have multiple ways to enhance earnings by using their retail site as a showroom for all that Woops! can offer

In addition to increasing sales and revenue through catering, Woops! owners also are capitalizing on a strong and growing niche in corporate gifts and events. Every business in a community, from large corporations to mom-and-pop stores, has a calendar full of employee anniversaries and other celebrations, not to mention customer thank-you events and other milestones.

Often those buyers settle for fruit baskets, gift cards and other “same old, same old” gifts. A Woops! macaron tower, customized gift boxes and personalized pastries make an unforgettable impression, while also providing the franchise owner a valuable opportunity to expand the business beyond its physical location.

 

“Our kiosks and bakeshops are showrooms; they do not rely solely on foot traffic to succeed,” says Gil Kiryati, CEO & Co-Founder. “Successful Woops! franchise owners build a business around networking, customer loyalty and communications. That’s why Woops! is succeeding in the gifting space. We are a go-to source for a wonderful, unique way to celebrate special and everyday occasions.”

“We are the next-generation gifting company in the food industry,” says Tal Avivi, Chief Design and Creative Officer & co-founder.  “Our macarons are an unusual and highly brandable gift. They show that some thought went into the purchase, and that makes a very big impression on the recipient. Woops! is a gifting company, not just a dessert  company, and by creating beautiful, delicious products and packaging them in stunning ways, we provide the best of both worlds.”

Physical location anchors larger sales platform

The kiosk or bakeshop location serves as a hub, with e-commerce, corporate events, pop-up opportunities, gifting and catering creating revenue-producing spokes that generate from it, says Lori Moher, Vice President of Corporate & Event Sales, who adds that “caterers, event planners and other professionals whose job it is to find and highlight unique and high-quality offerings are gravitating to Woops! because there’s nothing else like it out there.”

As an example, many Realtors turn to the Woops! kiosk or bakeshop in their community to create personalized thank-you gifts for new homeowners. Savvy Woops! franchise owners tuck a card, or coupon, into the gift to make sure that new home- or business owner knows where to find them and presto! A satisfied current customer and a new opportunity, all in one sale!

Corporate Gifts and Events

Woops! brings life and color to any corporate function, showing style and flair and impressing attendees with unique and customized offerings.

 

In addition to increasing sales and revenue through catering, Woops! owners also are capitalizing on a strong and growing niche in corporate gifts and events. Every business in a community, from large corporations to mom-and-pop stores, has a calendar full of employee anniversaries and other celebrations, not to mention customer thank-you events and other milestones.

Often those buyers settle for fruit baskets, gift cards and other “same old, same old” gifts. A Woops! macaron tower, customized gift boxes and personalized pastries make an unforgettable impression, while also providing the franchise owner a valuable opportunity to expand the business beyond its physical location.

Pop-Up Sales

A Woops! Physical space is just the beginning — online sales boost revenue and recognition, as does participating in fun, pop-up style community events.

The busy, buzzy and temporary aura of a pop-up event such as a holiday fair is near and dear to the Woops! founders’ hearts — it’s how the whole business began! Whether it’s a holiday bazaar, neighborhood night out against crime or other fundraising or municipal activity, a pop-up event is a wonderful way to take the Woops! macarons out of the display and into the community.

Are they successful? Consider this: One Woops! popup event at a hospital charity fundraiser generated $3,000 in sales during an eight-hour period, while another, held at a large office building, brought in $2,500 over four hours. What’s more, the iconic Woops! macaron was photographed and shared on social media dozens, if not hundreds, of times during each event.

So much happens now on social media, and Woops! is a very social company,” says Gal Danay, COO and co-founder. “We are called ‘Instagrammable’ because our macarons, as well as other pastries, are picture perfect. Buying a unique, delicious gift from Woops! also helps create an emotional connection between the purchaser and the recipient, because it shows care and thought.”

E-commerce also builds awareness and sales

Online sales also make up a significant and growing part of Woops! overall business, and that’s beneficial to franchise owners.

“Woops! has grown to more than dozens of locations around the country very quickly because of the beauty, quality and originally of its products,” says Lori Moher, Vice President of Corporate & Event Sales. “While that has happened, a thriving e-commerce business has sprung up that also is a very lucrative source of income. That’s why a Woops! kiosk or bakeshop location, with an engaged franchise owner, builds interest, excitement and revenue on many levels.”

 

Catering and Custom Orders

Customizable packaging and even printed  macarons allow franchise owners to easily bring Woops! to any occasion.

Regardless of the franchise model you choose, Woops! physical locations are only the start of income opportunities. Each acts as a showroom for Woops! macarons and other products, and also as a sales floor for growing revenue opportunities outside the business, such as catering and custom orders.

A prime example is weddings. Woops! franchise owners have capitalized on the trend in recent years to shift away from traditional wedding cakes to more colorful, adventurous desserts. A Woops! macaron tower is a beautiful and completely customizable alternative. Many brides and their caterers work with their local Woops! team to choose macarons that blend beautifully with the wedding-party colors, for example, building a single, centerpiece tower and/or smaller versions for each table.

“Catering is an essential element to growing your business,” adds Gal Danay, COO and co-founder. “A smart Woops! franchise owner will connect with customers and promote sales by catering corporate events, weddings, parties and more. Catering is an ideal way to increase profitability while connecting with more people in your community.”

A completely customizable product

Whether it’s a wedding or other function, Woops! can completely customize gifts for each guest. In addition to customizable packaging  that can be printed with the names, dates or other identifying verbiage, with enough advance notice macaron boxes also can be custom-ordered. What’s more, the macarons themselves can be printed  with edible ink, creating an eye-popping way to personalize any event!

Catering is a multibillion-dollar industry and offers many opportunities besides weddings. Anniversaries of all kinds, school functions, holiday parties … the list goes on and on. And because a Woops! macaron is a 100-calorie, gluten-free dessert, it’s a beautiful treat that’s not a diet buster — another major selling point. And Woops! bakeshop franchise owners can offer a wider catering menu that includes breakfast or lunch platters alongside desserts, another way to capture more business.

 

 

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