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Frequently Asked Questions

Answers to common questions about the Woops! franchise opportunity

How much does a Woops! franchise cost?

With the initial investment starting at $79,875 for a macaron kiosk and $197,725 for an in-line bakeshop, Woops! offers investors a low-entry cost with a high potential return. Our in-line bakeshops generated average sales of $32,017 a month in 2017, and our average kiosk franchise generated $309,000 in sales in the same year. Woops! franchisees can invest with confidence.


What is the difference between a kiosk and a bakeshop?
The macaron kiosk and the in-line bakeshop are our two franchise options.

The bakeshop is a store with a footprint of 400 to 1,000 square feet that serves our complete line of more than 20 flavors of macarons, all 30+ of our international pastries, plus our branded coffee and grab-and-go sandwiches. This investment is significantly higher and requires more extensive training to ensure that our franchisees get the tools to run a successful bakeshop franchise.

Our macaron kiosk franchises are designed to win over the millions of customers who visit the malls and other high-traffic venues across America. Our beautiful kiosks come packed with practical features such as refrigeration and a self-contained sink so that you can serve, store and manage your inventory with ease. Woops! has developed relationships with five of the largest mall companies in America, who are chomping at the bit for Woops! to enter their marketplace. Investment for a kiosk is significantly lower than that for the bakeshop franchise. It requires fewer employees and is easy to manage.

How much liquid capital do I need?
An overview of our startup costs can be found here.

What prior experience do I need to buy a bakery franchise for sale?
While you do not need baking experience to franchise with Woops!, we recommend that you have a proven track record of managerial experience, an entrepreneurial spirit and the drive to follow our proven business model as you bring Woops! to your community.

Do I have to bake my own goods?
Only the owners of a Woops! in-line bakeshop model will do a moderate amount of light baking, which they will learn during intensive training at a Woops! bakeshop location. Woops! operates an artisanal bakery in New York City that hand-produces all of our products. They then are fast-frozen and shipped swiftly to our franchisees. This model allows our in-line bakeshop franchisees to concentrate on managing the business and taking care of their customers.


How large a space do I need for an in-line bakeshop?
A Woops! in-line bakeshop has a small footprint — 400 square feet to 1,000 square feet. This makes securing the perfect location for your Woops! franchise easier, and it makes for a store that is easy to manage, clean and perfect.

Do you help negotiate the leases for mall kiosks?
We have relationships with five of the biggest mall chains in America, and they are chomping at the bit for us to enter their malls.

How many employees do I need?
For a Woops! macaron kiosk franchise, you will only need one employee. We highly recommend that you run the kiosk as the owner, as this will keep your costs low, boost your ROI and enable you to spread the joy of our macarons to your community.

For an in-line bakeshop, we recommend that you employ a small staff of two to four people, whom will you extensively train to maintain the quality of our products, as well as to ensure that your customers have positive experiences in your stores.

What’s the ROI on a Woops! franchise?
Our in-line bakeshops generated average sales of $62,000 a month in 2014, and our average kiosk generated $252,000 in sales in the same year.

Do you offer training and support? Woops! has developed an intensive training platform that includes how to manage every aspect of your business, including the most important part: correctly preparing and serving the Woops! products to your customers. We also train you on how to manage your inventory, operate your point of sale system and grow your business by including services such as event catering. In addition, we provide continual reviews to help you meet financial and performance goals and ongoing coaching to help you market your business to your community.


Can I do event sales?
Yes! We encourage our in-line bakeshop owners and our macaron kiosk owners to do event sales, as this is a potentially high-profit segment. For example, a Woops! macaron wedding pyramid sells for $500. We have a proprietary wedding cart, which our franchisees can buy to dish out our beautiful desserts in style. We also sell macaron branding equipment at a discounted rate so our franchisees can customize our macarons to suit a customer’s occasion.


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