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The Woops! Bakeshop Model

Own a boutique coffee shop franchise that specializes in macarons, gifting, and international pastries

A Woops! macaron bakeshop offers a cool, sleek and small footprint offers the functionality of a coffee shop, thanks to branded coffees and teas, served up alongside delicious sandwiches and international pastries baked onsite. It also creates a boutique feel (and revenue generator) by offering the full line of Woops! unique gift packaging.

Modeled after the hip, yet timeless, European bakeshop, Woops! updates the concept with a classic-contemporary aesthetic that is 100% American in look and feel. Although larger than the kiosk, and obviously housed in permanent commercial space, a Woops! bakeshop is still easy to operate. Bakeshops have a footprint of 400 to 1,000 square feet, meaning they can fit into many different types of retail locations from bustling shopping complexes to smaller, neighborhood commercial strips.

“A Woops! bakeshop is a full sensory experience, from the sights and aromas to the presentation,” says Tal Avivi, Chief Design and Creative Officer & co-founder. “Add to that the cheerful ambiance and it’s a place you want to visit frequently and spend time in.”

Bakeshops offer dazzling line of colorful, unique products

Although larger than kiosks in terms of footprint and product offerings, a bakeshop also can be operated with a very small staff thanks to the efficiency of its design. Training will be extensive so that you will be well-prepared to serve not only our macarons, but our entire line of more than 30 international pastries and sandwiches, as well as our branded coffee and tea. Our executive team will coach you through every step as your business grows and you earn a loyal, dedicated and growing following in your community.

All Woops! bakeshop products are made by hand in our bakery, fast-frozen and shipped to our franchise locations across the United States. Once there, Woops! Customized and easy to operate ovens finish the job in 20 minutes as items are needed, and then they are ready for display and sale. Because Woops! takes care of producing our treats, our franchisees can focus on managing their businesses and taking care of their customers.

Training covers every aspect of bakeshop operations

And just like the kiosk, a bakeshop owner doesn’t have any kitchen experience: In addition to operational training, every franchise owner receives intensive training in how to prepare and serve our products. Woops! has an intensive training experience that covers every aspect of business operations: inventory management, point of sale system and how to build additional revenue by pursuing online and outside sales. The Woops! team also will step in with ongoing coaching to ensure that every franchise owner is meeting his or her financial and performance goals.

In addition to helping franchise owners choose the best site for their new business, the Woops! management team also will bring the same comprehensive training that kiosk franchise owners receive, adding layers to ensure that owners and their staffs are ready to sell and serve not only French macarons, but the full Woops! branded line of pastries, sandwiches, coffees and teas.

Who are we looking for? Woops! bakery franchises are seeking savvy entrepreneurs and investors who are excited by the idea of bringing European-style treats and coffee to American consumers. While we don’t require prior baking experience, we do actively seek people who have managerial experience and an entrepreneurial spirit. We want people who will follow the Woops! proven business model, who want to grow a team, who love people and want to support their communities while creating a great life for themselves and their families.

Type of Fee Cost Type of Payment
Initial Franchise Fee $25,000 Lump sum payment in cash or available funds.
Your Training Expenses $19,000- $25,000 Lump sum payment to us and as required for transportation, lodging & meals
Site Selection Assistance $0 - $3,000 As required by real estate consultant
Lease Review Fee $2,000 Cashier/Bank Check, EFT or ACH
Layout and Design Fee $5,000 Cashier/Bank Check, EFT or ACH
Premises lease deposits $0 - $9,000 As required by landlord
Leasehold Improvements, Construction and/or Remodeling $50,000 - $110,000 As required by supplier, contractor or landlord
Furniture, Fixtures and Equipment $35,000 - $70,000 As required by supplier
Signage $2,500 - $5,000 As incurred
Business Licenses and Permits $500 - $5000 As required by government agencies
Computer Systems 675 As required by suppliers
Initial Inventory to Begin Operating $15,000 - $25,000 As required by suppliers
Office Supplies $250 - $500 As required by suppliers
Professional Fees $3,000 - $15,000 As required by providers
Grand Opening Advertising $6,000 – $8,500 As required by supplier
Insurance $800 - $2,000 As required by insurer
Operating Expenses / Additional Funds – 3 months $33,000 - $55,000 As incurred
TOTAL $197,725- $365,675
With a low initial investment, you can open a Woops! kiosk or bakeshop in your community. Bring a little taste of the world to your friends and neighbors with a business that provides the finest European-style pastries and more, as well as provides unique gift-giving opportunities for retail and corporate customers alike.

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