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The Woops! Kiosk Model

Luxury kiosk business model is easy to run with a history of strong returns

Woops! macaron kiosks are the ideal opportunity for an aspiring entrepreneur who has always dreamed of owning a small business. With a low initial investment, Woops! macaron kiosks are easy to run and easy to scale, with minimal moving parts and a very small staff. The business already is a success in malls throughout the country, so Woops! macaron kiosks are the perfect entree into a new career as a small business owner.


Woops! macaron kiosks are custom-designed to showcase the colorful beauty of our macarons. Woops! kiosks not only look beautiful, but they also come packed with practical features such as built-in refrigeration and a self-contained sink so owners can properly serve, store and manage inventory with ease. It typically takes only 20-30 minutes to prep a Woops! macaron kiosk for a day of business.

Woops! macaron kiosk requires no baking experience

The majority of the Woops! executive team not only has significant experience in growing franchise systems, but they also have been franchisees themselves. They worked to devise a business model that requires no baking experience — only the drive to follow proven systems, manage the business and take care of customers.

All Woops! products are made by hand in our bakery, fast-frozen and shipped to our franchise locations across the United States. Kiosks receive pre-baked products that only need to be thawed — a very simple process.


Woops! macaron kiosks are succeeding in America’s malls

For the first-time entrepreneur, Woops! macaron kiosks boast not only a simple-to-run and quick-to-scale business model, but also the benefit of being luxurious signature features of malls that have high foot traffic. The kiosks were designed for both beauty and practicality, and the model has been successful in malls across America, where customers across every demographic are just as enthusiastic about French macarons as we are! Moreover, Woops! has developed relationships with five of the nation’s largest mall companies, which are chomping at the bit for Woops! to enter their marketplaces.

The Woops! executive team leverages those relationships on the behalf of our franchise owners to secure the best possible lease terms. For new franchise owners, this is a tremendous asset for two reasons: 1) new franchise owners get a potentially faster return on investment and 2) they get help navigating the tricky and complicated lease negotiation process. This means that new franchise owners can open quickly and focus on growing their businesses.


“We’ve tested our business model in several malls on the East Coast, and our success has fostered a deep relationship with mall developers, who just cannot wait for us to come to their malls,” says Raj Bhatt, CFO and co-founder. “Coming from a background that includes being a franchisee of an espresso bar franchise, I know how important it is to have a simplified business model that is easy to manage, is potentially profitable and is scalable. This is exactly what we have in the malls where we have macaron kiosks open. Not only do customers crave our delicious macarons, but these malls also have the foot traffic necessary to nurture a profitable business over the long term.”

While more locations are available, Woops! macaron franchise is actively targeting the following malls:


Fashion Centre at Pentagon City
Tysons Galleria
Potomac Mills
Short Pump Town Center
Lynn Haven Mall


Arundel Mills
Westfield Annapolis


National Mall (outdoors, inline)
Union Station


Polaris Fashion Center
Walnut Creek
Summit Mall
Dayton Mall
The Mall At Tuttle Crossing
Westfield Franklin Park
Crocker Park/Promenade at Crocker
Beachwood Place
Kenwood Town Center

Northern Cali, Sacramento:

Westfield Valley Fair
Great Mall of Bay Area
Stanford Shopping Center
Stoneridge Shopping Center
Westfield Oakridge Mall
Stonestown Galleria
Arden Fair
Westfield Galleria at Roseville
Sunrise Mall
Eastrdge Mall
Hillsdale Shopping Center
Vallco mall

Kansas City:

Oak Park Mall
Legends Outlets
Independence Center


Colorado Mills
Flatiron Crossing
Pearl Street Mall


Ross Park Mall
South Hills Mall


Scottsdale Fashion Square
Arizona Mills
Paradise Valley Mall
Desert Sky Mall
Biltmore Fashion Park
Chandler Fashion Center

St. Louis:

St. Louis Galleria
Union Station
Chesterfield Mall
West County Center
Plaza Frontenac


The Florida Mall
Aventura Mall
The Mall at Millenia
Westfield Brandon
Sawgrass Mills
Dolphin Mall
Dadeland Mall
The Mall At Wellington Green
The Avenues

North Carolina:

Concord Mills
Carolina Place
Crabtree Valley Mall

Low investment for high potential rewards

Woops! has grown to dozens of locations across the nation, and its proven business model continues to flourish in America’s hottest malls. Woops! is actively seeking savvy investors and entrepreneurs who are passionate about spreading the joy of French macarons to their communities.

With start-up costs at $79,875 for a macaron kiosk, Woops! offers investors a low initial investment with potential for a high return.

Type of Fee Cost Type of Payment
Initial Franchise Fee $25,000 Lump sum payment in cash or available funds.
Your Training Expenses $1,250 - $2,500 Lump sum payment to us and as required for transportation, lodging & meals
Site Selection Assistance $0 As required by real estate consultant
Lease Review Fee $500 Cashier/Bank Check, EFT or ACH
Layout and Design Fee $0 Cashier/Bank Check, EFT or ACH
Premises lease deposits $0 - $3,500 As required by landlord
Leasehold Improvements, Construction and/or Remodeling $0 - $1,000 As required by supplier, contractor or landlord
Furniture, Fixtures and Equipment $30,000 - $35,000 As required by supplier
Signage $0 As incurred
Business $500 - As required by
Licenses and Permits 2500 government agencies
Computer Systems 675 As required by suppliers
Initial Inventory to Begin Operating $8,000 - $14,000 As required by suppliers
Office Supplies $250 - $500 As required by suppliers
Professional Fees $2,000 - $5,000 As required by providers
Grand Opening Advertising $3,500 - $4,000 As required by supplier
Insurance $200 - $400 As required by insurer
Operating Expenses / Additional Funds – 3 months $8,000 - $16,000 As incurred
TOTAL $79,875- $110,575
With a low initial investment, you can open a Woops! kiosk or bakeshop in your community. Bring a little taste of the world to your friends and neighbors with a business that provides the finest European-style pastries and more, as well as provides unique gift-giving opportunities for retail and corporate customers alike.

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