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Woops! Macaron Kiosk Franchise Models

The premier macaron franchise offers a luxury kiosk business models that is easy to run with a history of strong returns

Woops! macaron kiosks are the ideal opportunity for an aspiring entrepreneur who has always dreamed of owning a small business. With a low initial investment, Woops! macaron kiosks are easy to run and easy to scale, with minimal moving parts and a very small staff. The business already is a success in malls throughout the country, so Woops! macaron kiosks are the perfect entree into a new career as a small business owner.

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Woops! macaron kiosks are custom-designed to showcase the colorful beauty of our macarons. The success of the brand’s kiosks in the malls of the New York and the Tri-State area has proven that the model can earn a rapid return on investment. Woops! kiosks not only look beautiful, but they also come packed with practical features such as built-in refrigeration and a self-contained sink so owners can properly serve, store and manage inventory with ease. It typically takes only 20-30 minutes to prep a Woops! macaron kiosk for a day of business.

“Even if people aren’t aware that they like macarons — though after one bite that will change — people approach our kiosks because of their sheer beauty,” says Ellie Lippel, Woops! Vice President of Marketing and Business Development. “Most people have never seen anything like our kiosks, which are designed to make Woops! macarons look like jewelry — decadent, colorful and delicious. If you’re running this business yourself, the return on investment is really great. You can also augment this business by adding a wedding cart, which will allow you to cater events in style and drive profitability in your business.”

Woops! macaron kiosk requires no baking experience

The majority of the Woops! executive team not only has significant experience in growing franchise systems, but they also have been franchisees themselves. They worked to devise a business model that requires no baking experience — only the drive to follow proven systems, manage the business and take care of customers.

Woops! made a significant investment to open an artisanal bakery in New York City, which hand-produces classic French macarons in more than 20 flavors, as well 30 other international desserts such as Jewish rugelach, French almond croissants and Argentinian alfajor pastries. The brand’s head pastry chef is a Belgian-born master who employs authentic European recipes he learned during his tenure in some of Europe’s finest establishments, as well as some he discovered during his travels around the world.

“From the franchisee perspective, we knew that the most important aspect of the business was to provide the baked goods, macarons and pastries for our franchisees,” says Raj Bhatt, co-owner of Woops!. “Having the artisanal bakery in New York City is a huge advantage. It not only helps our franchisees manage their inventory, but it also guarantees the quality of our products.”

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All Woops! products are made by hand in our bakery, fast-frozen and shipped to our franchise locations across the United States. Kiosks receive pre-baked products that only need to be thawed — a very simple process.

Woops! macaron kiosks are succeeding in America’s malls

For the first-time entrepreneur, Woops! macaron kiosks boast not only a simple-to-run and quick-to-scale business model, but also the benefit of being luxurious signature features of malls that have high foot traffic. The kiosks were designed for both beauty and practicality, and the model has been successful in malls across America, where customers across every demographic are just as enthusiastic about French macarons as we are! Moreover, Woops! has developed relationships with five of the nation’s largest mall companies, which are chomping at the bit for Woops! to enter their marketplaces.

The Woops! executive team leverages those relationships on the behalf of our franchise owners to secure the best possible lease terms. For new franchise owners, this is a tremendous asset for two reasons: 1) new franchise owners get a potentially faster return on investment and 2) they get help navigating the tricky and complicated lease negotiation process. This means that new franchise owners can open quickly and focus on growing their businesses.

“We’ve tested our business model in several malls on the East Coast, and our success has fostered a deep relationship with mall developers, who just cannot wait for us to come to their malls,” Raj says. “Coming from a background that includes being a franchisee of an espresso bar franchise, I know how important it is to have a simplified business model that is easy to manage, is potentially profitable and is scalable. This is exactly what we have in the malls where we have macaron kiosks open. Not only do customers crave our delicious macarons, but these malls also have the foot traffic necessary to nurture a profitable business over the long term.”

While more locations are available, Woops! macaron franchise is actively targeting the following malls

Virginia:


Fashion Centre at Pentagon City
Tysons Galleria
Potomac Mills
Short Pump Town Center
Lynn Haven Mall

Maryland:


Arundel Mills
Westfield Annapolis

DC:


National Mall (outdoors, inline)
Union Station

Ohio:


Polaris Fashion Center
Walnut Creek
Summit Mall
Dayton Mall
The Mall At Tuttle Crossing
Westfield Franklin Park
Crocker Park/Promenade at Crocker
Beachwood Place
Kenwood Town Center

Northern Cali, Sacramento:


Westfield Valley Fair
Great Mall of Bay Area
Stanford Shopping Center
Stoneridge Shopping Center
Westfield Oakridge Mall
Stonestown Galleria
Arden Fair
Westfield Galleria at Roseville
Sunrise Mall
Eastrdge Mall
Hillsdale Shopping Center
Vallco mall

Kansas City:


Oak Park Mall
Legends Outlets
Independence Center

Colorado:


Colorado Mills
Flatiron Crossing
Pearl Street Mall

Pittsburgh:


Ross Park Mall
South Hills Mall

Phoenix:


Scottsdale Fashion Square
Arizona Mills
Paradise Valley Mall
Desert Sky Mall
Biltmore Fashion Park
Chandler Fashion Center

St. Louis:


St. Louis Galleria
Union Station
Chesterfield Mall
West County Center
Plaza Frontenac

Florida:


The Florida Mall
Aventura Mall
The Mall at Millenia
Westfield Brandon
Sawgrass Mills
Dolphin Mall
Dadeland Mall
The Mall At Wellington Green
The Avenues

North Carolina:


Concord Mills
Carolina Place
Crabtree Valley Mall

Low investment for high potential rewards

Founded in 2012 with the mission of spreading the joy of French macarons across America, Woops! has grown to nearly 30 locations across the nation, and its proven business model continues to flourish in America’s hottest malls. Woops! is actively seeking savvy investors and entrepreneurs who are passionate about spreading the joy of French macarons to their communities.

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With start-up costs at $59,800 for a macaron kiosk, Woops! offers investors a low initial investment with potential for a high return: our average macaron kiosk has generated $256,000 in annual sales.

Type of Fee Woops! Mobile Business Type of Payment
Initial Franchise Fee $20,000 At signing of Franchise Agreement
Lease Review Fee $750 Upon submission of lease for approval
Initial Real Estate Location Assistance Costs $0 As incurred
Construction Expenses & Permits $100 to $3,000, but varies on location As incurred
Furniture, Fixtures and Equipment $28,500 to $35,000 As incurred
Opening Office Supplies $250 to $600 As incurred
Software and related Equipment $500 to $2,200 As incurred
Signage $500 to $1,000, but varies on location As incurred
Lease Security Deposit $0 to $5,000, but varies on location At the time of execution of the lease
First Month's Rent $1,000 to $5,000, but varies on location At the time of execution of the lease
Insurance Premiums Between $200 to $1,000, on a yearly basis, but may vary under circumstances As incurred
Additional Funds during Initial Period (first two months) $8,000 to $16,500 (estimate based on Franchisor's previous experience) As Incurred
90 Day Marketing and Grand Opening Expenses $2,000 to $4,000 (Minimum of $2,000) As Incurred
Launch Expenses $0 to $2,000 As Incurred
Initial Inventory $8,000 to $15,000 3 weeks prior to opening
Initial Training Fee $0 N/A
TOTAL: May range between (and exceed)
$69,800 - $111,050
 

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