Hi! We’re WOOPS!

Give us just three minutes and we’ll show you why we’re worth a closer look

WE LOVE

OUR BRAND & PRODUCTS
OUR CONSUMERS
OUR WOOPS! FAMILY & COMMUNITIES

WE’RE

DRIVEN BY QUALITY AND RESPECT

The quality of our products is always our top priority. Everything’s crafted so that anyone who interacts with Woops!, whether with our product or our people and stores, becomes a fan.

The best way for us to show our respect for the people who put their trust in us is to deliver beyond their wildest expectations.


WE GO

BEYOND MACARONS

Our founders are from all over the world, and we’re inspired by all kinds of cultures and culinary traditions. Our diversity comes through not only in who we are as people, but also in our products. While macarons may take center stage, we also offer an assortment of international pastries, such as Belgian waffles, brownies, cookies, alfajores, pastis de nata, cremebello and more!


Along with sweets, our bakeshops also sell coffee, tea, sandwiches, bagels, and croissants, all prepared with love and care.

WE’RE

OWNED BY
HARDWORKING PEOPLE

The people who work behind the scenes at Woops!
are key to who we are today. They’re the ones who
make the brand special; their story is our story.

“We do a lot more than just sell product. We created a lifestyle. People come to our shops and use it as a space for creativity or a source of inspiration. For example, macarons are a delicious color palette. At Thanksgiving dinner, you can bring pumpkin pie but you can also choose certain colored macarons and create an amazing centerpiece.”

Tal Avivi
Chief Design and Creative
Officer & Co-Founder

Gracie

Woops! Main Gate

Jema

Woops! Main Gate

Alexis

Woops! Coeur D’alene

Ashley

Woops! Main Gate

Arbel

Woops!

WE INVEST

IN REACHING
CUSTOMERS

We’re one of the most loved and fastest growing franchises in America* because we invest heavily in our product, our brand, and, most importantly, in bringing customers to our franchisees’ doors.

That’s why we have a team led by our founders and some fine agency partners who work tirelessly to make sure the brand is always front and center.

*Entrepreneur, 2019

A VISUAL BRAND FOR THE
FUTURE

At a time when an image is worth
a thousand words, our products,
bakeshops, and kiosks inspire a
thousand images!

 

We’re

A DIGITALLY-SAVVY BRAND

Technology, analytics, and digital marketing are at the core of everything we do. Accordingly, we have “the largest growing segment”* of young consumers engaging with our brand and we’re able to offer a low-cost investment for the future. *Entrepreneur, 2019

WE’VE GOT

PEOPLE TALKING…

AND THE MEDIA TOO

FRANCHISE 500 – 2019

“Woops! is ranked #26
in Entrepreneur’s 2019 top 500
Franchises.”

But We’re

STILL SO MUCH MORE

We’re constantly evolving and committed to inspiring and expanding through:

Giving Back

Woops! Breast Cancer Awareness initiative

Activities for the family

Macaron Workshops

Innovative Products

Macaron Coloring Kits

50

stores in USA

25k

followers

5.5M

macs sold

200%

annual growth

SUCCESS STORY

How Ellie started her dream in Tucson

Learn about Ellie’s experiences opening up her own business!

READ MORE



Other Stories!

THAT’S WHY

WE WANT TO WORK WITH YOU

We’re looking for savvy, passionate people to join our family and invest in a brand that’s quickly becoming one of the most loved in America.

I’m not interested

Stay

IN THE LOOP

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Watch Our Brand Story

View The Woops Story

Two Franchise Models

Mall Kiosk Model Bakeshop Model
Franchise Fee Franchise Fee
$25,000 $25,000
Total Investment Total Investment
Kiosk $79,875 - $110,575 Bakeshop $197,727 - $365,675
Training and Support Training and Support
Yes Yes
Royalty Rate Royalty Rate
4% 4%
Financing Assistance Financing Assistance
Available, Via Third Party Available, Via Third Party
View Costs And Fees

Franchisee Reviews