Real estate criteria
Kiosks are a quick, simple, and affordable way to establish the WOOPS! brand in your area and start building word-of-mouth. Here is a look at the real estate criteria for your business.
Kiosk Real Estate Criteria
|Metro Population with Growth||200,000+ with 1%+ annual growth. Population should be steady throughout the year and not rely on surge population (tourists, students) only.|
|High Density or Traffic Center||Same as the kiosk or a high density area with substantial walk-by, “shopping” traffic. The key is to be able to have people see your location as they walk/drive by.|
|Businesses in Area||3,000+ businesses in a 10-mile radius.
Tip: Go to Manta.com and see how many businesses, namely professional services firms, are in the area. Realtors, mortgage brokers, title companies, CPAs, attorneys, marketing firms, etc.
|Strong Community||A strong sense of community where promotions and marketing to the community can create a strong sense of a customer base. Schools, children’s sporting clubs, etc. should be evaluated.|
|Competitor Presence||Other strong gifting brands such as Edible, Nothing Bundt Cake, Honey Baked Ham. Not standard retail competitors selling individual, small-ticket items. Such gifting brands should have thriving business in the area.
|Available Real Estate||Shopping district, mall, hotel clusters, anywhere where under 500 sq ft can be attained cost effectively with high foot traffic.|
|Events||Local events and festivals present to be able to build up event business.|