This item contains an historic financial performance representation of our existing outlets in 2021. At the end of calendar year 2021, we had a total of 28 franchised outlets, of which 26 outlets were WOOPS!® Mobile Businesses, 2 outlets were WOOPS!® Shops and 2 outlets were WOOPS!® Boutiques. The tables below show 2021 gross revenues for 19 franchised WOOPS! Mobile Businesses, 2 franchised WOOPS! Shops, and 2 WOOP! Boutiques. One (1) franchised WOOPS!® Mobile Business has been excluded from this financial performance representation as they ceased operations as prior to December 31, 2021, to seek alternative locations, and as of the date of this Disclosure Document, they remain inactive while they seek such alternative locations.
Beginning in 2020, the nation was stricken by a global pandemic, COVID-19. In an attempt to slow the spread of COVID-19, various governing bodies throughout the United States enacted business and personal restrictions, which continued to impact the results of business performance during 2021. In addition to the impact on the results of business performance, these restrictions imposed by state and/or local authorities have required an additional four (4) franchised WOOPS!Ò Mobile Businesses to cease operations prior to December 31, 2021 and remain closed continuously since, up to and including the issuance date of this Disclosure Document. As such, these four (4) franchised WOOPS!Ò Mobile Businesses have been excluded from this financial performance representation.
The Gross Revenue is revenue from January 1, 2021 through December 31, 2021. The data used in preparing this financial performance representation was compiled from information contained in our POS System. This financial performance representation was compiled using information contained in our franchisees’ POS Systems, and while we believe that their sales reporting is accurate, we have not independently verified the information.
Gross Retail Revenue (Monthly) – 20211, 2 Franchise-Owned Outlets
Outlet | Gross Retail Revenue | Average Monthly Retail Revenue | Median Monthly Retail Revenue | Monthly Retail Revenue - High | Monthly Retail Revenue - Low |
MOBILE UNITS | |||||
Mobile 1 | $257,986 | $21,499 | $21,200 | $28,184 | $12,242 |
Mobile 2 | $252,835 | $21,070 | $19,928 | $37,589 | $10,906 |
Mobile 3 | $136,553 | $11,379 | $11,422 | $4,878 | $17,045 |
Mobile 4 | $674,505 | $56,209 | $51,371 | $109,219 | $34,800 |
Mobile 5 | $215,306 | $17,942 | $18,451 | $25,439 | $9,456 |
Mobile 6 | $169,560 | $14,130 | $14,370 | $19,335 | $8,032 |
Mobile 7 | $224,123 | $18,677 | $18,642 | $25,476 | $12,841 |
Mobile 8 | $203,398 | $16,950 | $16,583 | $26,609 | $12,463 |
Mobile 9 | $141,175 | $11,765 | $11,639 | $16,658 | $8,455 |
Mobile 10 | $194,002 | $16,167 | $15,742 | $25,839 | $8,513 |
Mobile 11 | $390,586 | $32,549 | $32,460 | $45,724 | $19,710 |
Mobile 12 | $253,596 | $21,133 | $21,681 | $31,467 | $9,754 |
Mobile 13 | $327,568 | $27,297 | $27,578 | $39,376 | $14,703 |
Mobile 14* | $653,513 | $55,459 | $26,809 | $249,931 | $14,934 |
Mobile 15 | $222,878 | $18,573 | $18,008 | $27,097 | $11,704 |
Mobile 16 | $231,686 | $19,307 | $18,916 | $34,013 | $11,311 |
Mobile 17 | $203,250 | $16,938 | $16,195 | $23,917 | $13,865 |
Mobile 18 | $300,202 | $25,017 | $24,120 | $40,747 | $16,024 |
Mobile 19 | $227,107 | $18,926 | $18,990 | $25,681 | $9,987 |
All Mobile | $5,279,830 | $23,157 | $19,101 | $249,931 | $4,878 |
SHOPS | |||||
Shop 1 | $569,472 | $47,456 | $43,225 | $73,976 | $30,810 |
Shop 2 | $565,565 | $47,130 | $46,367 | $66,588 | $33,740 |
All Shop | $1,135,038 | $47,293 | $43,716 | $73,976 | $30,810 |
BOUTIQUES | |||||
Boutique 1* | $592,202 | $49,350 | $49,791 | $88,148 | $15,829 |
Boutique 2 | $189,538 | $15,795 | $14,727 | $22,318 | $8,090 |
All Boutique | $781,740 | $32,572 | $22,119 | $88,148 | $8,090 |
All Outlets | $7,196,607 | $26,075 | $19,885 | $249,931 | $4,878 |
* These locations operate standalone satellite locations in conjunction with their WOOPS! Franchised Businesses. Boutique 1 operates a satellite location throughout the entire year, while Mobile 14 operates a satellite location for during the months of November and December each year.
Month by Month Gross Retail Revenue – 20211, 2 Franchise-Owned Outlets^
Outlet | January | February | March | April | May | June | July | August | September | October | November | December |
Mobile Units | ||||||||||||
Mobile 1 | $12,242 | $16,352 | $28,184 | $23,824 | $27,130 | $20,832 | $25,164 | $20,221 | $21,569 | $17,797 | $18,396 | $26,276 |
Mobile 2 | $10,906 | $13,914 | $15,633 | $17,471 | $24,145 | $18,554 | $23,937 | $25,292 | $19,187 | $20,669 | $25,537 | $37,589 |
Mobile 3 | $4,878 | $7,419 | $9,541 | $10,766 | $13,494 | $10,067 | $13,904 | $13,910 | $12,078 | $10,656 | $12,796 | $17,045 |
Mobile 4 | $34,800 | $42,540 | $54,824 | $53,067 | $61,884 | $48,499 | $49,674 | $55,346 | $49,026 | $40,810 | $74,817 | $109,219 |
Mobile 5 | $9,456 | $10,387 | $16,657 | $15,929 | $22,311 | $18,176 | $22,581 | $18,726 | $17,054 | $19,426 | $19,165 | $25,439 |
Mobile 6 | $8,032 | $8,735 | $12,817 | $11,806 | $17,403 | $12,884 | $15,589 | $17,553 | $14,183 | $14,557 | $16,667 | $19,335 |
Mobile 7 | $12,841 | $16,167 | $17,572 | $16,504 | $23,272 | $18,700 | $19,422 | $18,594 | $18,690 | $17,580 | $19,305 | $25,476 |
Mobile 8 | $12,463 | $12,634 | $14,484 | $15,040 | $17,705 | $14,966 | $18,206 | $20,630 | $17,494 | $16,140 | $17,027 | $26,609 |
Mobile 9 | $8,455 | $12,104 | $11,740 | $11,538 | $13,653 | $9,961 | $12,221 | $10,966 | $12,497 | $10,177 | $11,205 | $16,658 |
Mobile 10 | $8,515 | $8,871 | $17,465 | $13,992 | $21,051 | $19,279 | $25,839 | $20,480 | $11,595 | $13,031 | $14,020 | $19,866 |
Mobile 11 | $19,710 | $23,181 | $31,672 | $32,225 | $41,196 | $29,875 | $36,162 | $37,129 | $23,754 | $32,695 | $37,264 | $45,724 |
Mobile 12 | $11,792 | $9,754 | $19,216 | $19,313 | $21,384 | $21,978 | $31,467 | $23,159 | $19,037 | $22,599 | $23,662 | $30,236 |
Mobile 13 | $16,085 | $14,703 | $32,833 | $29,834 | $36,344 | $26,325 | $29,478 | $28,830 | $23,848 | $23,599 | $26,304 | $39,376 |
Mobile 14* | $16,923 | $14,934 | $24,521 | $26,757 | $31,119 | $27,828 | $24,591 | $26,241 | $26,861 | $35,788 | $148,019 | $249,931 |
Mobile 15 | $11,704 | $14,880 | $17,632 | $14,203 | $16,943 | $18,384 | $24,442 | $23,298 | $20,335 | $19,731 | $14,229 | $27,097 |
Mobile 16 | $11,716 | $14,983 | $21,297 | $23,523 | $28,989 | $11,766 | $11,311 | $12,552 | $16,536 | $22,041 | $22,960 | $34,013 |
Mobile 17 | $13,865 | $15,881 | $15,426 | $14,617 | $20,290 | $14,690 | $16,865 | $18,425 | $17,392 | $15,372 | $16,510 | $23,917 |
Mobile 18 | $16,024 | $18,401 | $24,566 | $22,540 | $24,245 | $21,667 | $31,116 | $28,701 | $23,850 | $23,995 | $24,351 | $40,747 |
Mobile 19 | $9,987 | $13,861 | $17,234 | $16,239 | $18,194 | $18,783 | $19,904 | $19,198 | $30,497 | $24,450 | $23,078 | $25,681 |
Shops | ||||||||||||
Shop 1 | $32,095 | $30,810 | $40,889 | $39,858 | $51,374 | $56,487 | $73,976 | $65,838 | $53,312 | $42,354 | $38,382 | $44,096 |
Shop 2 | $34,774 | $42,465 | $49,397 | $43,336 | $39,571 | $33,740 | $35,470 | $52,366 | $54,985 | $66,588 | $59,610 | $53,263 |
Boutiques | ||||||||||||
Boutique 1* | $22,180 | $15,829 | $48,040 | $45,642 | $60,943 | $52,671 | $62,032 | $53,276 | $46,305 | $45,594 | $51,524 | $88,148 |
Boutique 2 | $8,090 | $12,689 | $12,641 | $13,626 | $17,157 | $14,761 | $14,657 | $14,693 | $18,340 | $22,058 | $18,509 | $22,318 |
^ Represents the month-by-month revenue for each Woops! Franchised Business described in Table 1. These figures do not include e-commerce revenue, as described below.
* These locations operate standalone satellite locations in conjunction with their WOOPS! Franchised Businesses. Boutique 1 operates a satellite location throughout the entire year, while Mobile 14 operates a satellite location for during the months of November and December each year.
NOTES
2022 FDD Startup Costs for a Single Business
Type of Expenditure | Amount (WOOPS! Mobile Business) | Amount (WOOPS Boutique) | Amount (WOOPS! Shop) | Method of Payment | When Due | To Whom Payment is Made |
Initial Franchise Fee1 | $35,000 | $35,000 | $35,000 | Lump sum payment in cash or available funds | Upon signing the Franchise Agreement | Us |
Your Training Expenses2 | $500-$2,500 | $3,500-7,500 | $17,000-25,000 | Lump sum payment to us and as required for transportation, lodging and meals | Prior to training and as required by suppliers of transportation, lodging and meals | Suppliers, Us |
Business Growth and Operations Training3 | $2,000-$3,000 | $2,000-$3,000 | $2,000-$3,000 | As required by supplier | As required by supplier | Supplier |
Real Estate Services Fee4 | $2,000 | $3,000-$5,000 | $3,500-$5,000 | Cashier/Bank check, EFT or ACH | Upon submission of lease for approval | Us |
Project Management Fee | $0 | $5,000-$7,500 | $12,000 | Cashier/Bank check, EFT or ACH | Upon full execution of lease | Us |
Premises Lease Deposits5 | $0-$3,500 | $0-$5,000 | $0-$9,000 | As required by landlord | As required by landlord | Landlord |
Leasehold Improvements, Construction and/or Remodeling6 | $0-$1,000 | $8,000-$40,000 | $15,000-$120,000 | As required by supplier, contractor or landlord | Before opening, as required by supplier | Suppliers, Contractor and/or Landlord |
Furniture, Fixtures and Equipment7 | $4,000-$39,000 | $7,000-$20,000 | $10,000-$70,000 | As required by supplier | Before opening | Suppliers, Us |
Signage | $0 | $1,000-$5,000 | $2,500-$5,000 | As incurred | Before opening | Suppliers |
Business Licenses and Permits8 | $300-$2,000 | $300-$2,000 | $500-$5,000 | As required by government agencies | Before opening, as required by government agencies | Government Agencies |
Computer Systems9 | $675 | $675 | $675 | As required by suppliers | Before opening | Suppliers |
Initial Inventory to Begin Operating10 | $4,000-$14,500 | $5,000-$15,000 | $10,000-$20,000 | As required by suppliers | Before opening | FoodArt Bakery, LLC, other suppliers |
Office Supplies11 | $250-$500 | $250-$500 | $250-$500 | As required by suppliers | Before opening | Suppliers |
Professional Fees12 | $1,500-$5,000 | $2,500-$6,000 | $3,000-$15,000 | As required by providers | As incurred | Attorney, Accountant, Other Professional Service Providers, and Approved Accounting Services |
Grand Opening Advertising | $2,000-$5,000 | $3,750-$7,000 | $5,000-$8,500 | As required by supplier | As required by supplier | Woops Franchise LLC and other suppliers |
Insurance13 | $200-$800 | $500-$2,000 | $1,000-$2,000 | As required by insurer | Before opening | Insurer |
Operating Expenses/Additional Funds – 3 months14 | $7,450-$15,000 | $11,000-$20,000 | $30,000-$55,000 | As incurred | Payroll weekly, other purchases according to agreed-upon terms | Employees, utilities, suppliers, etc. |
TOTAL | $59,875-$129,475 | $88,475-$181,175 | $147,425-$390,675 |
2022 Startup Costs for a Multi-Unit Development Opportunity
Type of Expenditure | Amount (WOOPS! Mobile Business) | Amount (WOOPS! Boutique) | Amount (WOOPS! Shop) | Method of Payment | When Due | To Whom Payment is Made |
Development Fee1 | $75,000 | $75,000 | $75,000 | Lump sum payment in cash or available funds | Upon signing the Franchise Agreement | Us |
Your Training Expenses2 | $500-$2,500 | $3,500-$7,500 | $17,000-$25,000 | Lump sum payment to us and as required for transportation, lodging & meals | Prior to training and as required by suppliers of transportation, lodging & meals | Suppliers, Us |
Business Growth & Operations Training3 | $2,000-$3,000 | $2,000-$3,000 | $2,000-$3,000 | As required by supplier | As required by supplier | Supplier |
Real Estate Services Fee4 | $2,000 | $3,000-$5,000 | $3,500-$5,000 | Cashier/Bank Check, EFT or ACH | Upon submission of lease for approval | Us |
Project Management Fee | $0 | $5,000-$7,500 | $12,000 | Cashier/Bank Check, EFT or ACH | Upon full execution of lease | Us |
Premises lease deposits5 | $0-$3,500 | $0-$5,000 | $0-$9,000 | As required by landlord | As required by landlord | Landlord |
Leasehold Improvements, Construction and/or Remodeling6 | $0-$1,000 | $8,000-$40,000 | $15,000-$120,000 | As required by supplier, contractor or landlord | Before opening, as required by supplier | Suppliers, contractor and/or landlord |
Furniture, Fixtures and Equipment7 | $4,000-$39,000 | $7,000-$20,000 | $10,000-$70,000 | As required by supplier | Before opening | Suppliers, Us |
Signage | $0 | $1,000-$5,000 | $2,500-$5,000 | As incurred | Before opening | Suppliers |
Business Licenses and Permits8 | $300-$2,000 | $300-$2,000 | $500-$5,000 | As required by government agencies | Before opening, as required by government agencies | Government agencies |
Computer Systems9 | $675 | $675 | $675 | As required by suppliers | Before opening | Suppliers |
Initial Inventory to Begin Operating10 | $4,000-$14,500 | $5,000-$15,000 | $10,000-$20,000 | As required by suppliers | Before opening | Food Art Bakery LLC, other suppliers |
Office Supplies11 | $250-$500 | $250-$500 | $250-$500 | Ad required by suppliers | Before opening | Suppliers |
Professional Fees12 | $1,500-$5,000 | $2,500-$6,000 | $3,000-$15,000 | As required by providers | As incurred | Attorney, Accountant, Other Professional Service Providers |
Grand Opening Advertising | $2,000-$5,000 | $3,750-$7,000 | $5,000-$8,500 | As required by supplier | As required by supplier | Woops Franchise LLC and other suppliers |
Insurance13 | $200-$800 | $500-$2,000 | $1,000-$2,000 | As required by insurer | Before opening | Insurer |
Operating Expenses/Additional Funds – 3 months14 | $7,450-$15,000 | $11,000-$20,000 | $30,000-$55,000 | As incurred | Payroll weekly, other purchases according to agreed-upon terms | Employees, utilities, suppliers, etc. |
TOTAL | $98,875-$169,475 | $128,475-$221,175 | $187,425-$430,675 |
NOTES
Our revenue model is based on providing an excellent customer experience and generating offsite sales.
Our macarons catch the eye and taste delicious, and, for many people, they are something entirely new. A key sales factor is giving a customer an experience that feels indulgent. Stopping at a WOOPS! kiosk could be a bright spot in a customer’s otherwise routine day.
We’re selling an experience, and experiential sales work. After our current franchisees began to emphasize experiential sales, average ticket sales increased by 27% year over year (from September 2020 to September 2021). We’ll train you to deliver this experience, and, in turn, you’ll train the manager at your kiosk, who can train any additional staff.
Then you can focus on expanding your revenue streams. Corporate gifting is a huge market – more than $240 billion – that will allow you to expand sales while keeping a small footprint and a minimal upfront investment. Many professionals need a source for buying gifts for their own customers and colleagues. If you can offer this, you’ll see a jump in revenue.
As the owner, it’s important for you to be comfortable with sales. If you enjoy business networking, community involvement, and meeting new people, this is a great opportunity. The role is ideal for those who enjoy the spotlight. Is this you? If so, complete the form below to receive our free franchise report.