FINANCIAL PERFORMANCE

HOW MUCH CAN I MAKE?

The tables below show historic revenue figures for 17 franchised WOOPS! mobile outlets and 4 franchised WOOPS! shops that were open in 2020. Ten mobile units that operated in 2020 are not included in the tables below. One underwent a change in ownership, three ceased operations in 2020 to seek alternative locations, one unit operates only part of the year, and the other six units ceased operations during the coronavirus shutdowns of Spring/Summer 2020 and have not reopened.

During 2020, the nation was stricken by a global pandemic, COVID-19. In an attempt to slow the spread of COVID-19, various governing bodies throughout the United States enacted business and personal restrictions which impacted the results of business performance during 2020. The impact of these restrictions are easy to spot in the tables below, particularly Table 2.

Gross Revenue (Monthly) – 2020 Franchise-Owned Outlets1 2 3

OutletGross RevenueAverage Monthly Revenue2Median Monthly Revenue2Monthly Revenue - HighMonthly Revenue - LowMonths Closed in 2020*
MOBILE UNITS
Mobile 1$106,155 $8,846 $11,382 $20,954 $584.5
Mobile 2$122,484 $10,207 $12,175 $20,164 $04
Mobile 3$82,289 $6,857 $7,868 $14,888 $04.5
Mobile 4$292,390 $24,366 $30,344 $56,093 $3,241 3.5
Mobile 5$102,369 $8,531 $9,437 $14,030 $1563.5
Mobile 6$80,608 $6,717 $8,273 $12,331 $04
Mobile 7$85,696 $7,141 $6,667 $16,961 $03.5
Mobile 8$123,568 $10,297 $12,678 $20,315 $03.5
Mobile 9$100,591 $8,383 $8,277 $14,295 $02.5
Mobile 10$160,640 $13,387 $17,125 $27,304 $04
Mobile 11$147,330 $12,278 $13,641 $21,438 $02.5
Mobile 12$162,626 $13,552 $13,546 $22,621 $01.5
Mobile 13$414,357 $34,530 $15,963 $106,178 $06.5
Mobile 14$87,673 $7,306 $8,166 $15,386 $03.5
Mobile 15$104,091 $8,674 $10,078 $14,435 $5213.5
Mobile 16$183,819 $15,318 $18,051 $30,706 $03.5
Mobile 17$132,099 $11,008 $11,326 $19,665 $02.5
SHOPS
Shop 1$376,173 $31,348 $31,041 $49,123 $3,681 2
Shop 2$195,707 $16,309 $16,241 $33,359 $04
Shop 3$303,694 $25,308 $30,088 $45,718 $1,538 2
Shop 4$99,393 $8,283 $6,166 $21,407 $1,073 2

* Represents the number of months the inbound retail operations for the corresponding WOOPS! Franchised Business were suspended in their entirety in 2020. Please see Table 2 below for information relating to month-by-month revenue for each WOOPS! Franchised Business described in this Table 1.

Month-by-Month Revenue, 2020 Franchise-Owned Outlets

JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
MOBILE OUTLETS
Mobile 1$12,012 $20,954 $6,810 $564$316$157$58$12,232 $12,859 $11,640 $11,125 $17,429
Mobile 2$14,337 $20,164 $6,063 $0$0$0$9,930 $15,677 $13,300 $11,747 $12,603 $18,665
Mobile 3$11,503 $14,888 $4,826 $0$0$0$6,970 $8,062 $8,436 $7,674 $8,221 $11,710
Mobile 4$6,932 $34,949 $15,039 $3,241 $3,933 $3,610 $35,061 $39,109 $33,736 $29,748 $30,940 $56,093
Mobile 5$11,283 $12,614 $4,807 $156$3,436 $7,451 $8,399 $9,915 $8,959 $11,107 $10,211 $14,030
Mobile 6$8,294 $11,063 $4,525 $0$0$0$8,276 $10,246 $9,934 $7,671 $8,269 $12,331
Mobile 7$10,926 $16,921 $5,696 $0$298$158$7,862 $7,638 $5,268 $5,035 $8,934 $16,961
Mobile 8$13,617 $19,275 $6,394 $0$0$0$12,640 $13,872 $12,989 $11,752 $12,716 $20,315
Mobile 9$13,610 $14,395 $4,664 $0$5,251 $8,297 $5,098 $10,113 $9,788 $8,258 $8,107 $13,011
Mobile 10$18,211 $20,041 $8,949 $1,845 $4,548 $18,468 $9,071 $0$16,859 $17,391 $17,954 $27,304
Mobile 11$14,592 $17,016 $7,218 $0$5,648 $12,810 $12,477 $14,907 $13,402 $13,880 $13,942 $21,438
Mobile 12$17,065 $21,689 $9,438 $0$11,078 $13,582 $14,280 $15,488 $12,697 $11,176 $13,511 $22,621
Mobile 13$94,994 $106,178 $31,170 $0$17$12$135$0$5,511 $26,415 $58,407 $91,519
Mobile 14$9,130 $13,185 $2,544 $0$0$2,656 $7,515 $10,946 $9,978 $7,875 $8,457 $15,386
Mobile 15$6,664 $12,396 $4,190 $521$1,162 $7,257 $12,793 $12,761 $11,845 $10,311 $9,846 $14,345
Mobile 16$20,984 $29,073 $9,592 $0$0$460$12,595 $24,914 $19,393 $18,534 $17,567 $30,706
Mobile 17$14,894 $18,978 $7,198 $0$4,185 $10,602 $8,704 $12,186 $11,108 $13,035 $11,545 $19,665
SHOPS
Shop 1$22,406 $28,595 $15,620 $3,681 $29,577 $43,262 $49,123 $48,380 $43,040 $32,505 $24,743 $35,241
Shop 2$4,318 $30,505 $15,048 $0$6,280 $9,460 $16,569 $26,384 $15,912 $17,194 $20,318 $33,359
Shop 3$34,827 $45,718 $17,561 $1,538 $7,013 $20,497 $20,510 $29,941 $30,234 $33,410 $30,989 $31,454
Shop 4$12,546 $21,370 $5,562 $1,073 $3,825 $4,165 $4,145 $4,090 $6,669 $6,986 $7,456 $21,407

NOTES

Other than the preceding financial performance representation, we do not make any representations about a franchisee’s future financial performance or the past financial performance of company-owned or franchised outlets. We also do not authorize our employees or representatives to make any such representations either orally or in writing. If you are purchasing an existing outlet, however, we may provide you with the actual records of that outlet. If you receive any other financial performance information or projections of your future income, you should report it to the franchisor’s management by contacting Rajesh Bhatt, 120 Norman Avenue, Brooklyn, New York 11222, 866-339-7194, the Federal Trade Commission, and the appropriate state regulatory agencies.

Startup Costs for a Single Business

Type of ExpenditureAmount (WOOPS! Mobile Business)Amount (WOOPS Boutique)Amount (WOOPS! Shop)Method of PaymentWhen DueTo Whom Payment is Made
Initial Franchise Fee1$35,000$35,000$35,000Lump sum payment in cash or available fundsUpon signing the Franchise AgreementUs
Your Training Expenses2$500-$2,500$3,500-7,500$17,000-25,000Lump sum payment to us and as required for transportation, lodging and mealsPrior to training and as required by suppliers of transportation, lodging and mealsSuppliers, Us
Business Growth and Operations Training3$2,000-$3,000$2,000-$3,000$2,000-$3,000As required by supplierAs required by supplierSupplier
Real Estate Services Fee4$2,000$3,000-$5,000$3,500-$5,000Cashier/Bank check, EFT or ACHUpon submission of lease for approvalUs
Project Management Fee$0$5,000-$7,500$12,000Cashier/Bank check, EFT or ACHUpon full execution of leaseUs
Premises Lease Deposits5$0-$3,500$0-$5,000$0-$9,000As required by landlordAs required by landlordLandlord
Leasehold Improvements, Constructions and/or Remodeling6$0-$1,000$8,000-$40,000$15,000-$120,000As required by supplier, contractor or landlordBefore opening, as required by supplierSuppliers, Contractor and/or Landlord
Furniture, Fixtures and Equipment7$4,000-$39,000$7,000-$20,000$10,000-$70,000As required by supplierBefore openingSuppliers, Us
Signage$0$1,000-$5,000$2,500-$5,000As incurredBefore openingSuppliers
Business Licenses and Permits8$300-$2,000$300-$2,000$500-$5,000As required by government agenciesBefore opening, as required by government agenciesGovernment Agencies
Computer Systems9$675$675$675As required by suppliersBefore openingSuppliers
Initial Inventory to Begin Operating10$4,000-$14,500$5,000-$15,000$10,000-$20,000As required by suppliersBefore lopeningFoodArt Bakery, LLC, other suppliers
Office Supplies11$250-$500$250-$500$250-$500As required by suppliersBefore openingSuppliers
Professional Fees12$1,500-$5,000$2,500-$6,000$3,000-$15,000As required by providersAs incurredAttorney, Accountant, Other Professional Service Providers
Grand Opening Advertising$2,000-$5,000$3,750-$7,000$5,000-$8,500As required by supplierAs required by supplierWoops Franchise LLC and other suppliers
Insurance13$200-$800$500-$2,000$1,000-$2,000As required by insurerBefore openingInsurer
Operating Expenses/Additional Funds – 3 months14$7,450-$15,000$11,000-$20,000$30,000-$55,000As incurredPayroll weekly, other purchases according to agreed-upon termsEmployees, utilities, suppliers, etc.
TOTAL$58,875-$129,475$88,475-$181,175$147,425-$390,675

Startup Costs for a Multi-Unit Development Opportunity

Type of ExpenditureAmount (WOOPS! Mobile Business)Amount (WOOPS! Boutique)Amount (WOOPS! Shop)Method of PaymentWhen DueTo Whom Payment is Made
Development Fee1$75,000$75,000$75,000Lump sum payment in cash or available fundsUpon signing the Franchise AgreementUs
Your Training Expenses2$500-$2,500$3,500-$7,500$17,000-$25,000Lump sum payment to us and as required for transportation, lodging & mealsPrior to training as required by suppliers of transportation, lodging & mealsSuppliers, Us
Business Growth & Operations Training3$2,000-$3,000$2,000-$3,000$2,000-$3,000As required by supplierAs required by supplierSupplier
Real Estate Services Fee4$2,000$3,000-$5,000$3,000-$5,000Cashier/Bank Check, EFT or ACHUpon submission of lease for approvalUs
Project Management Fee$0$5,000-$7,500$12,000Cashier/Bank Check, EFT or ACHUpon full execution of leaseUs
Premises lease deposits5$0-$3,500$0-$5,000$0-$9,000As required by landlordAs required by landlordLandlord
Leasehold Improvements, Construction and/or Remodeling6$0-$1,000$8,000-$40,000$15,000-$120,000As required by supplier, contractor or landlordBefore opening, as required by supplierSuppliers, contractor and/or landlord
Furniture, Fixtures and Equipment7$4,000-$39,000$7,000-$20,000$10,000-$70,000As required by supplierBefore openingSuppliers, Us
Signage$0$1,000-$5,000$2,500-$5,000As incurredBefore openingSuppliers
Business Licenses and Permits8$300-$2,000$300-$2,000$500-$5,000As required by government agenciesBefore opening, as required by government agenciesGovernment agencies
Computer Systems9$675$675$675As required by suppliersBefore openingSuppliers
Initial Inventory to Begin Operating10$4,000-$14,500$5000-$15,000$10,000-$20,000As required by suppliersBefore openingFood Art Bakery LLC, other suppliers
Office Supplies11$250-$500$250-$500$250-$500Ad required by suppliersBefore openingSuppliers
Professional Fees12$1,500-$5,000$2,500-$6,000$3,000-$15,000As required by providersAs incurredAttorney, Accountant, Other Professional Service Providers
Grand Opening Advertising$2,000-$5,000$3,750-$7,000$5,000-$8,500As required by supplierAs required by supplierWoops Franchise LLC and other suppliers
Insurance13$200-$800$500-$2,000$1,000-$2,000As required by insurerBefore openingInsurer
Operating Expenses/Additional Funds – 3 months14$7,450-$15,000$11,000-$20,000$30,000-$55,000As incurredPayroll weekly, other purchases according to agreed-upon termsEmployees, utilities, suppliers, etc.
TOTAL$98,875-$169,475$128,475-$221,175$187,425-$430,675
NOTES
THE REVENUE MODEL

Our revenue model is based on providing an excellent customer experience and generating offsite sales.

Our macarons catch the eye and taste delicious, and, for many people, they are something entirely new. A key sales factor is giving a customer an experience that feels indulgent. Stopping at a WOOPS! kiosk could be a bright spot in a customer’s otherwise routine day.

We’re selling an experience, and experiential sales work. After our current franchisees began to emphasize experiential sales, average ticket sales increased by 27% year over year (from September 2020 to September 2021). We’ll train you to deliver this experience, and, in turn, you’ll train the manager at your kiosk, who can train any additional staff.

Then you can focus on expanding your revenue streams. Corporate gifting is a huge market – more than $240 billion – that will allow you to expand sales while keeping a small footprint and a minimal upfront investment. Many professionals need a source for buying gifts for their own customers and colleagues. If you can offer this, you’ll see a jump in revenue.

As the owner, it’s important for you to be comfortable with sales. If you enjoy business networking, community involvement, and meeting new people, this is a great opportunity. The role is ideal for those who enjoy the spotlight. Is this you? If so, complete the form below to receive our free franchise report.