FINANCIAL PERFORMANCE

HOW MUCH CAN I MAKE?

This item contains an historic financial performance representation of our existing outlets in 2021. At the end of calendar year 2021, we had a total of 28 franchised outlets, of which 26 outlets were WOOPS!® Mobile Businesses, 2 outlets were WOOPS!® Shops and 2 outlets were WOOPS!® Boutiques. The tables below show 2021 gross revenues for 19 franchised WOOPS! Mobile Businesses, 2 franchised WOOPS! Shops, and 2 WOOP! Boutiques. One (1) franchised WOOPS!® Mobile Business has been excluded from this financial performance representation as they ceased operations as prior to December 31, 2021, to seek alternative locations, and as of the date of this Disclosure Document, they remain inactive while they seek such alternative locations.

Beginning in 2020, the nation was stricken by a global pandemic, COVID-19. In an attempt to slow the spread of COVID-19, various governing bodies throughout the United States enacted business and personal restrictions, which continued to impact the results of business performance during 2021. In addition to the impact on the results of business performance, these restrictions imposed by state and/or local authorities have required an additional four (4) franchised WOOPS!Ò Mobile Businesses to cease operations prior to December 31, 2021 and remain closed continuously since, up to and including the issuance date of this Disclosure Document. As such, these four (4) franchised WOOPS!Ò Mobile Businesses have been excluded from this financial performance representation.

The Gross Revenue is revenue from January 1, 2021 through December 31, 2021. The data used in preparing this financial performance representation was compiled from information contained in our POS System. This financial performance representation was compiled using information contained in our franchisees’ POS Systems, and while we believe that their sales reporting is accurate, we have not independently verified the information.

Gross Retail Revenue (Monthly) – 20211, 2 Franchise-Owned Outlets

OutletGross Retail RevenueAverage Monthly Retail RevenueMedian Monthly Retail RevenueMonthly Retail Revenue - HighMonthly Retail Revenue - Low
MOBILE UNITS
Mobile 1$257,986$21,499$21,200$28,184$12,242
Mobile 2$252,835$21,070$19,928$37,589$10,906
Mobile 3$136,553$11,379$11,422$4,878$17,045
Mobile 4$674,505$56,209$51,371$109,219$34,800
Mobile 5$215,306$17,942$18,451$25,439$9,456
Mobile 6$169,560$14,130$14,370$19,335$8,032
Mobile 7$224,123$18,677$18,642$25,476 $12,841
Mobile 8$203,398$16,950$16,583$26,609$12,463
Mobile 9$141,175$11,765$11,639$16,658$8,455
Mobile 10$194,002$16,167$15,742$25,839$8,513
Mobile 11$390,586$32,549$32,460$45,724$19,710
Mobile 12$253,596$21,133$21,681$31,467$9,754
Mobile 13$327,568$27,297$27,578$39,376$14,703
Mobile 14*$653,513$55,459$26,809$249,931$14,934
Mobile 15$222,878$18,573$18,008$27,097$11,704
Mobile 16$231,686$19,307$18,916$34,013$11,311
Mobile 17$203,250$16,938$16,195$23,917$13,865
Mobile 18$300,202$25,017$24,120$40,747$16,024
Mobile 19$227,107$18,926$18,990$25,681$9,987
All Mobile$5,279,830$23,157$19,101$249,931$4,878
SHOPS
Shop 1$569,472$47,456$43,225$73,976$30,810
Shop 2$565,565$47,130$46,367$66,588$33,740
All Shop$1,135,038$47,293$43,716$73,976 $30,810
BOUTIQUES
Boutique 1*$592,202$49,350$49,791$88,148$15,829
Boutique 2$189,538$15,795$14,727$22,318$8,090
All Boutique$781,740$32,572$22,119$88,148$8,090
All Outlets$7,196,607$26,075$19,885$249,931$4,878

* These locations operate standalone satellite locations in conjunction with their WOOPS! Franchised Businesses. Boutique 1 operates a satellite location throughout the entire year, while Mobile 14 operates a satellite location for during the months of November and December each year.

Month by Month Gross Retail Revenue – 20211, 2 Franchise-Owned Outlets^

OutletJanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
Mobile Units
Mobile 1 $12,242 $16,352 $28,184 $23,824 $27,130 $20,832 $25,164 $20,221 $21,569 $17,797 $18,396 $26,276
Mobile 2 $10,906 $13,914 $15,633 $17,471 $24,145 $18,554 $23,937 $25,292 $19,187 $20,669 $25,537 $37,589
Mobile 3 $4,878 $7,419 $9,541 $10,766 $13,494 $10,067 $13,904 $13,910 $12,078 $10,656 $12,796 $17,045
Mobile 4 $34,800 $42,540 $54,824 $53,067 $61,884 $48,499 $49,674 $55,346 $49,026 $40,810 $74,817 $109,219
Mobile 5 $9,456 $10,387 $16,657 $15,929 $22,311 $18,176 $22,581 $18,726 $17,054 $19,426 $19,165 $25,439
Mobile 6 $8,032 $8,735 $12,817 $11,806 $17,403 $12,884 $15,589 $17,553 $14,183 $14,557 $16,667 $19,335
Mobile 7 $12,841 $16,167 $17,572 $16,504 $23,272 $18,700 $19,422 $18,594 $18,690 $17,580 $19,305 $25,476
Mobile 8 $12,463 $12,634 $14,484 $15,040 $17,705 $14,966 $18,206 $20,630 $17,494 $16,140 $17,027 $26,609
Mobile 9 $8,455 $12,104 $11,740 $11,538 $13,653 $9,961 $12,221 $10,966 $12,497 $10,177 $11,205 $16,658
Mobile 10 $8,515 $8,871 $17,465 $13,992 $21,051 $19,279 $25,839 $20,480 $11,595 $13,031 $14,020 $19,866
Mobile 11 $19,710 $23,181 $31,672 $32,225 $41,196 $29,875 $36,162 $37,129 $23,754 $32,695 $37,264 $45,724
Mobile 12 $11,792 $9,754 $19,216 $19,313 $21,384 $21,978 $31,467 $23,159 $19,037 $22,599 $23,662 $30,236
Mobile 13 $16,085 $14,703 $32,833 $29,834 $36,344 $26,325 $29,478 $28,830 $23,848 $23,599 $26,304 $39,376
Mobile 14* $16,923 $14,934 $24,521 $26,757 $31,119 $27,828 $24,591 $26,241 $26,861 $35,788 $148,019 $249,931
Mobile 15 $11,704 $14,880 $17,632 $14,203 $16,943 $18,384 $24,442 $23,298 $20,335 $19,731 $14,229 $27,097
Mobile 16 $11,716 $14,983 $21,297 $23,523 $28,989 $11,766 $11,311 $12,552 $16,536 $22,041 $22,960 $34,013
Mobile 17 $13,865 $15,881 $15,426 $14,617 $20,290 $14,690 $16,865 $18,425 $17,392 $15,372 $16,510 $23,917
Mobile 18 $16,024 $18,401 $24,566 $22,540 $24,245 $21,667 $31,116 $28,701 $23,850 $23,995 $24,351 $40,747
Mobile 19 $9,987 $13,861 $17,234 $16,239 $18,194 $18,783 $19,904 $19,198 $30,497 $24,450 $23,078 $25,681
Shops
Shop 1 $32,095 $30,810 $40,889 $39,858 $51,374 $56,487 $73,976 $65,838 $53,312 $42,354 $38,382 $44,096
Shop 2 $34,774 $42,465 $49,397 $43,336 $39,571 $33,740 $35,470 $52,366 $54,985 $66,588 $59,610 $53,263
Boutiques
Boutique 1* $22,180 $15,829 $48,040 $45,642 $60,943 $52,671 $62,032 $53,276 $46,305 $45,594 $51,524 $88,148
Boutique 2 $8,090 $12,689 $12,641 $13,626 $17,157 $14,761 $14,657 $14,693 $18,340 $22,058 $18,509 $22,318

^ Represents the month-by-month revenue for each Woops! Franchised Business described in Table 1. These figures do not include e-commerce revenue, as described below.

* These locations operate standalone satellite locations in conjunction with their WOOPS! Franchised Businesses. Boutique 1 operates a satellite location throughout the entire year, while Mobile 14 operates a satellite location for during the months of November and December each year.

NOTES

2022 FDD Startup Costs for a Single Business

Type of ExpenditureAmount (WOOPS! Mobile Business)Amount (WOOPS Boutique)Amount (WOOPS! Shop)Method of PaymentWhen DueTo Whom Payment is Made
Initial Franchise Fee1$35,000$35,000$35,000Lump sum payment in cash or available fundsUpon signing the Franchise AgreementUs
Your Training Expenses2$500-$2,500$3,500-7,500$17,000-25,000Lump sum payment to us and as required for transportation, lodging and mealsPrior to training and as required by suppliers of transportation, lodging and mealsSuppliers, Us
Business Growth and Operations Training3$2,000-$3,000$2,000-$3,000$2,000-$3,000As required by supplierAs required by supplierSupplier
Real Estate Services Fee4$2,000$3,000-$5,000$3,500-$5,000Cashier/Bank check, EFT or ACHUpon submission of lease for approvalUs
Project Management Fee$0$5,000-$7,500$12,000Cashier/Bank check, EFT or ACHUpon full execution of leaseUs
Premises Lease Deposits5$0-$3,500$0-$5,000$0-$9,000As required by landlordAs required by landlordLandlord
Leasehold Improvements, Construction and/or Remodeling6$0-$1,000$8,000-$40,000$15,000-$120,000As required by supplier, contractor or landlordBefore opening, as required by supplierSuppliers, Contractor and/or Landlord
Furniture, Fixtures and Equipment7$4,000-$39,000$7,000-$20,000$10,000-$70,000As required by supplierBefore openingSuppliers, Us
Signage$0$1,000-$5,000$2,500-$5,000As incurredBefore openingSuppliers
Business Licenses and Permits8$300-$2,000$300-$2,000$500-$5,000As required by government agenciesBefore opening, as required by government agenciesGovernment Agencies
Computer Systems9$675$675$675As required by suppliersBefore openingSuppliers
Initial Inventory to Begin Operating10$4,000-$14,500$5,000-$15,000$10,000-$20,000As required by suppliersBefore openingFoodArt Bakery, LLC, other suppliers
Office Supplies11$250-$500$250-$500$250-$500As required by suppliersBefore openingSuppliers
Professional Fees12$1,500-$5,000$2,500-$6,000$3,000-$15,000As required by providersAs incurredAttorney, Accountant, Other Professional Service Providers, and Approved Accounting Services
Grand Opening Advertising$2,000-$5,000$3,750-$7,000$5,000-$8,500As required by supplierAs required by supplierWoops Franchise LLC and other suppliers
Insurance13$200-$800$500-$2,000$1,000-$2,000As required by insurerBefore openingInsurer
Operating Expenses/Additional Funds – 3 months14$7,450-$15,000$11,000-$20,000$30,000-$55,000As incurredPayroll weekly, other purchases according to agreed-upon termsEmployees, utilities, suppliers, etc.
TOTAL$59,875-$129,475$88,475-$181,175$147,425-$390,675


2022 Startup Costs for a Multi-Unit Development Opportunity

Type of ExpenditureAmount (WOOPS! Mobile Business)Amount (WOOPS! Boutique)Amount (WOOPS! Shop)Method of PaymentWhen DueTo Whom Payment is Made
Development Fee1$75,000$75,000$75,000Lump sum payment in cash or available fundsUpon signing the Franchise AgreementUs
Your Training Expenses2$500-$2,500$3,500-$7,500$17,000-$25,000Lump sum payment to us and as required for transportation, lodging & mealsPrior to training and as required by suppliers of transportation, lodging & mealsSuppliers, Us
Business Growth & Operations Training3$2,000-$3,000$2,000-$3,000$2,000-$3,000As required by supplierAs required by supplierSupplier
Real Estate Services Fee4$2,000$3,000-$5,000$3,500-$5,000Cashier/Bank Check, EFT or ACHUpon submission of lease for approvalUs
Project Management Fee$0$5,000-$7,500$12,000Cashier/Bank Check, EFT or ACHUpon full execution of leaseUs
Premises lease deposits5$0-$3,500$0-$5,000$0-$9,000As required by landlordAs required by landlordLandlord
Leasehold Improvements, Construction and/or Remodeling6$0-$1,000$8,000-$40,000$15,000-$120,000As required by supplier, contractor or landlordBefore opening, as required by supplierSuppliers, contractor and/or landlord
Furniture, Fixtures and Equipment7$4,000-$39,000$7,000-$20,000$10,000-$70,000As required by supplierBefore openingSuppliers, Us
Signage$0$1,000-$5,000$2,500-$5,000As incurredBefore openingSuppliers
Business Licenses and Permits8$300-$2,000$300-$2,000$500-$5,000As required by government agenciesBefore opening, as required by government agenciesGovernment agencies
Computer Systems9$675$675$675As required by suppliersBefore openingSuppliers
Initial Inventory to Begin Operating10$4,000-$14,500$5,000-$15,000$10,000-$20,000As required by suppliersBefore openingFood Art Bakery LLC, other suppliers
Office Supplies11$250-$500$250-$500$250-$500Ad required by suppliersBefore openingSuppliers
Professional Fees12$1,500-$5,000$2,500-$6,000$3,000-$15,000As required by providersAs incurredAttorney, Accountant, Other Professional Service Providers
Grand Opening Advertising$2,000-$5,000$3,750-$7,000$5,000-$8,500As required by supplierAs required by supplierWoops Franchise LLC and other suppliers
Insurance13$200-$800$500-$2,000$1,000-$2,000As required by insurerBefore openingInsurer
Operating Expenses/Additional Funds – 3 months14$7,450-$15,000$11,000-$20,000$30,000-$55,000As incurredPayroll weekly, other purchases according to agreed-upon termsEmployees, utilities, suppliers, etc.
TOTAL$98,875-$169,475$128,475-$221,175$187,425-$430,675
NOTES
THE REVENUE MODEL

Our revenue model is based on providing an excellent customer experience and generating offsite sales.

Our macarons catch the eye and taste delicious, and, for many people, they are something entirely new. A key sales factor is giving a customer an experience that feels indulgent. Stopping at a WOOPS! kiosk could be a bright spot in a customer’s otherwise routine day.

We’re selling an experience, and experiential sales work. After our current franchisees began to emphasize experiential sales, average ticket sales increased by 27% year over year (from September 2020 to September 2021). We’ll train you to deliver this experience, and, in turn, you’ll train the manager at your kiosk, who can train any additional staff.

Then you can focus on expanding your revenue streams. Corporate gifting is a huge market – more than $240 billion – that will allow you to expand sales while keeping a small footprint and a minimal upfront investment. Many professionals need a source for buying gifts for their own customers and colleagues. If you can offer this, you’ll see a jump in revenue.

As the owner, it’s important for you to be comfortable with sales. If you enjoy business networking, community involvement, and meeting new people, this is a great opportunity. The role is ideal for those who enjoy the spotlight. Is this you? If so, complete the form below to receive our free franchise report.