Please see Item 5 for information on incentive programs that may offer a discount on the Initial Franchise Fee. The amount stated in the Table is for one outlet operated pursuant to a single Franchise Agreement. If you sign the Multi-Unit Development Agreement, you will pay a Development Fee based upon the number of WOOPS!® outlets you agree to develop. The amount stated in the Table assumes you will develop the minimum of three (3) WOOPS! outlets. If you choose to develop more than three (3) WOOPS! outlets,the Development Fee will increase for each additional outlet you commit to develop. (See Item 5).

The cost of the Initial Training Program for up to two (2) individuals is included in the Initial Franchise Fee for a WOOPS! Mobile Business. We will provide you post-course, on-site instruction upon opening of your WOOPS! Mobile Business for up to two (2) days at no additional fee to you. The cost of the Initial Training Program for up to two (2) individuals is included in the Initial Franchise Fee for a WOOPS! Boutique or WOOPS! Shop; however, for a WOOPS! Boutique, you must pay an additional $7,500 for pre-training and post-course instruction and up to three (3) weeks of opening assistance, which is included in the above estimate and for a WOOPS! Shop, you must pay an additional $15,000 for pre-training and post-course instruction and up to three (3) weeks of opening assistance, which is included in the above estimate. The chart also includes estimated costs for transportation, lodging, and meals for your trainees. The incidental costs are not included in the Initial Franchise Fee. Your costs will depend on the number of people attending training, their point of origin, method of travel, class of accommodation and living expenses. The duration of the training program in New York City is approximately five (5) days for a WOOPS! Mobile Business and up to thirty (30) days for a WOOPS! Boutique or a WOOPS! Shop. This estimate does not include employee wages. If you choose to bring more than two (2) individuals to the Initial Training Program, you will incur additional expenses. Our current fee to provide initial training to any additional trainees is $2,000 per person for a WOOPS! Mobile Business and $4,000 per person for a WOOPS! Boutique or a WOOPS! Shop.

You will be required to use third-party training and business coaching personnel, subject to our approval, locally or regionally, in the field of retail, non-retail, sales strategies, business management, coffee and pastries to augment your training. You are required to pay the tuition for such training in full directly before starting training to the third-party provider.

We require you to use our designated broker and/or consultant for the purposes of locating a site for the Franchised Business. This fee will be used to pay for the services of our designated broker and/or consultant, as well as our review of your lease to ensure inclusion of our required terms only.

This estimate represents a one (1) month deposit of rent for a 400 – 1,200 square foot location at a minimum rent ranging from $18 - $30 per square foot. Real estate costs vary widely from place to place. This estimate is based on the experience of our affiliate-owned outlets. Rental rates may be more or less than this range depending on the location of your Franchised Business. In certain real estate markets, rents may be three times higher or more than the rents on which the estimates in the above table are based. You may also incur real estate broker fees, additional prepayments (e.g., first and/or last month’s rent), common area maintenance (CAM) fees, real estate taxes and insurance costs, advertising or promotional fund fees or other costs, depending on the terms of your lease. Pre-paid rent is generally non-refundable while security or other deposits may be refundable either in full or in part depending upon your lease or rental contract. The low end of this estimate assumes there are no lease deposits or lease is being paid month to month.

This estimate is for the costs for improvements to your Franchised Business location without a tenant improvement allowance from the landlord. We have based our estimates on the historical experience of our affiliates. The low end of these estimates assumes that you obtain a location that has an existing infrastructure to accommodate your Franchised Business. The high end of these estimates are applicable to a site which has been obtained in the “vanilla box” stage, which refers to an interior condition with existing heating/cooling with delivery systems, electrical switches and outlets, a finished ceiling, walls that are prepped for painting and a concrete slab floor. For a WOOPS!® Boutique or a WOOPS!® Shop, You will be required to pay us a Project Management Fee to create a site design and to oversee the buildout process. You will need to hire an architect and/or engineer to implement the site design, to oversee the construction process and progress and to ensure proper buildout of the store.

For a WOOPS! Mobile Business, you will be required to purchase a kiosk. The low end of this estimate assumes you will lease or finance the kiosk if available in your area, and the high end of the estimate assumes you will purchase the kiosk outright. For WOOPS! Mobile Businesses, WOOPS! Boutiques and WOOPS! Shops, you will be required to purchase an event cart for non-retail sales.

This is an estimate of the costs of building permits, sign permits and a certificate of occupancy for your premises. Not all locations will require all of these permits, depending on the prior use of the premises and the requirements of local ordinances. This estimate also includes the cost of a local business license. The costs of permits and licenses will vary by location.

This estimate reflects the initial 3-month rental cost of our currently required POS system. Rental costs are subject to increase at the discretion of the third-party provider. Rental costs currently include upgrades, as required. At your option, you may purchase the POS System, which is approximately $2,000 per unit. If you purchase your POS System, you will also need to purchase any required upgrades. We reserve the right to change your requirements for computer hardware and software at any time.

This estimate is for the cost of the initial inventory sufficient for approximately 1-2 months of operation. Your initial inventory will include food and beverage products, paper and plastic products, containers, accessories, merchandise, and other products used in the operation of the Franchised Business.

This estimate includes the costs for consumable office supplies and other items such as waste baskets, pens, and printer ink.

You may incur professional fees depending on the scope of work performed, which may include, legal and accounting fees to review franchise documents and costs of forming a separate legal entity and/or obtaining zoning approval. This list is not exhaustive. This amount will vary greatly depending on your specific needs and location. It is also advisable to consult these professionals to review any lease or other contracts that you will enter into as part of starting your franchise.

Before you open for business, you must purchase and maintain at your sole cost and expense the insurance coverage that we specify. Insurance costs and requirements may vary widely in different localities. The estimate is for the first quarterly premium for required minimum insurance coverage. We reserve the right to require additional types of insurance and coverage as provided in the Franchise Agreement.

This is an estimate of the amount of additional operating capital that you may need to operate your Franchised Business during the first three (3) months after commencing operations. This estimate includes such items as rent, utilities, internet service, initial payroll and payroll taxes, Royalties (as described in this disclosure document), Brand Fund Contributions, Post-Opening Assistance Fee, repairs and maintenance, bank charges, miscellaneous supplies and equipment, initial staff recruiting expenses, and other miscellaneous items. These estimates do not include any compensation to you nor do they include debt service. These items are by no means all-inclusive of the extent of possible expenses.

We relied upon the experience of other WOOPS!® outlets to compile these estimates. We estimate that a franchisee can expect to put additional cash into the business during at least the first three to six months, and sometimes longer.

We do not offer direct or indirect financing to franchisees for any items included in this section. Unless otherwise noted, the low-end estimates stated above are based on estimates for those franchisees that finance or lease the items contained in these tables and assume a minimum of three months of payments of principal and interest on 3 to 4 year financing terms. The high-end estimates assume you will purchase the items contained in these tables.

All fees and payments are non-refundable, unless otherwise stated or permitted by payee.