OUR HISTORY AND VISION
WOOPS! was born in 2012 from a simple idea: Why not make money by opening a pop-up shop at the bustling Holiday Shops at Bryant Park in New York City — sharing delicious, specialty macarons with shoppers? The response let the founders know they were onto something, and they wasted no time in looking into how they could build a business on the idea that macarons make wonderful and special gifts as well as a day-brightening treat for oneself.
Four friends rented space in a 2012 holiday market, and in nine weeks they had sold $250,000 worth of macarons. Someone said "Woops, we have a business," and the company had a name. We have grown ever since by the demand from customers and from entrepreneurs who want to become part of this rapidly growing opportunity.
“The name of our company alone is a conversation starter,” says Ben Woodruff, co-CEO and Co-Founder. “People will come up to ask about the name. That creates a conversation, and that’s one of the best things about the brand — people see and hear a playful name that shows right away that this is a fun, unpretentious brand that doesn’t take itself too seriously.”
The show-stopping visual appeal of our products also draws in customers and invites conversations.
Not long after the decision to create a franchise, WOOPS! boutique kiosks became a highly visible and popular destination in major malls throughout the Northeast. Strong sales, a simple business model, and exceptional products made us a regular recommendation on Top Franchise Opportunities lists.
WHAT COVID-19 REVEALED ABOUT WOOPS!
Most franchises tend to focus on only the brightest parts of their history. But when things are hard, it can tell you a lot about a brand. And 2020 was hard. Our franchisees were faced with an unprecedented pandemic that shuttered stores. How we all responded — together — demonstrates the strength of our brand and our people.
MULTI-BILLION DOLLAR INDUSTRY
Retail bakeries generate billions in sales each year, but the retail storefront is just the tip of the icing for WOOPS! franchisees. Companies, organizations, friends and families spend billions every year to send food gifts. Franchisees' ability to tap into the gifting market is what turns a good franchise opportunity into a great one.
TWO POWERFUL WAYS TO GROW REVENUE AND ROI
KEYS TO SUCCESS
For Woopsters, there are three core activities that help drive profitability.
- Providing an experiential sales experience to customers
- Stepping away from the counter to build offsite sales
- Enjoying the benefits of scale by opening multiple units
Let’s take a deeper look at each.