Financial Performance - WOOPS Macaron Franchise

FINANCIAL PERFORMANCE

HOW MUCH CAN I MAKE?

This item contains an historic financial performance representation of our existing outlets in 2023. At the end of calendar year 2023, we had a total of 25 franchised outlets, of which 21 outlets were WOOPS!® Mobile Businesses, 2 outlets were WOOPS!® Shops, and 2 outlets were WOOPS!® Boutiques. The following tables show the 2023 gross revenues for 18 franchised WOOPS! Mobile Businesses, 2 franchised WOOPS! Shops, and 2 WOOP! Boutiques. Three (3) franchised WOOPS!® Mobile Businesses have been excluded from this financial performance representation as they were not open for a full 12 months as of Dec. 31, 2023.

The gross revenue is revenue from Jan. 1, 2023, through Dec. 31, 2023. The data used in preparing this financial performance representation was compiled from information contained in our POS System. This financial performance representation was compiled using information contained in our franchisees’ POS Systems, and while we believe that their sales reporting is accurate, we have not independently verified the information.

Gross Retail Revenue (Monthly) – 2023^{1, 2} Franchise-Owned Outlets

Outlet	Net Retail Sales	Average Monthly Retail Sales	Median Monthly Retail Sales	Monthly Retail Sales - High	Monthly Retail Sales - Low
MOBILE UNITS
Mobile 1*	$422,610	$35,218	$75,394	$264,655	$7,157
Mobile 2	$394,750	$32,896	$29,386	$51,157	$22,131
Mobile 3	$349,855	$29,154	$28,162	$35,815	$23,284
Mobile 4*	$333,601	$27,800	$27,688	$34,800	$19,697
Mobile 5	$326,693	$27,224	$27,879	$36,659	$17,090
Mobile 6	$259,690	$21,557	$21,652	$29,805	$15,958
Mobile 7	$255,543	$21,295	$20,755	$29,754	$17,408
Mobile 8	$253,219	$21,102	$20,568	$30,286	$16,320
Mobile 9	$251,821	$20,985	$20,729	$29,145	$16,968
Mobile 10	$246,250	$20,529	$19,988	$28,004	$16,444
Mobile 11	$227,557	$18,963	$19,343	$23,389	$13,004
Mobile 12	$215,183	$17,977	$17,603	$23,882	$12,932
Mobile 13	$206,183	$17,182	$16,230	$23,613	$12,816
Mobile 14	$188,454	$15,705	$15,716	$21,761	$10,937
Mobile 15	$135,684	$11,307	$11,358	$16,388	$6,100
Mobile 16	$121,829	$10,152	$9,503	$12,003	$8,001
Mobile 17	$120,577	$10,048	$10,214	$12,684	$7,908
Mobile 18	$110,849	$9,237	$10,899	$17,041	$72
All Mobile	$4,420,348	$20,463	$20,278	$720,841	$244,227
SHOPS
Shop 1	$634,707	$52,892	$56,423	$65,848	$36,511
Shop 2	$548,756	$45,730	$40,642	$66,800	$32,442
All Shop	$1,183,463	$49,311	$48,532	$66,800	$32,442
BOUTIQUES
Boutique 1*	$308,213	$25,684	$23,434	$45,905	$17,789
Boutique 2	$142,842	$11,904	$11,904	$16,553	$7,288
All Boutique	$451,055	$24,746	$17,669	$46,905	$25,077
All Outlets	$6,054,866	$22,934	$20,649	$264,655	$72

* These locations operate standalone satellite locations in conjunction with their WOOPS! Franchised Businesses.

Month by Month Gross Retail Revenue – 2023^{1, 2} Franchise-Owned Outlets^

Establishment	January	February	March	April	May	June	July	August	September	October	November	December

Main Gate	$57,374	$65,848	$63,041	$64,938	$54,309	$35,611	$26,511	$45,862	$56,641	$58,913	$56,204	$49,453
Coeur d'Alene	$33,942	$37,512	$39,560	$40,088	$49,133	$59,913	$66,801	$60,982	$49,547	$37,640	$32,442	$41,197
Bryant Park	$7,336									$7,157	$143,452	$264,665
Scottsdale Fashion Square	$29,872	$31,772	$35,815	$27,539	$27,932	$28,391	$32,172	$26,701	$26,855	$23,184	$23,899	$35,721
Cherry-Hill	$30,554	$34,481	$31,412	$29,063	$31,981	$26,313	$23,777	$25,943	$24,534	$19,697	$21,045	$34,801
Port Authority	$51,157	$46,187	$40,416	$30,933	$33,642	$25,791	$27,838	$25,998	$26,654	$22,131	$27,703	$36,301
Ontario Mills	$26,578	$29,812	$36,659	$33,526	$35,789	$28,322	$27,436	$22,675	$17,090	$21,163	$17,165	$30,478
Galleria Dallas	$32,007	$25,263	$28,646	$21,599	$20,765	$21,605	$29,579	$21,134	$18,199	$17,789	$25,724	$45,905
Penn Square Mall	$20,995	$22,946	$27,515	$22,512	$22,309	$19,053	$22,574	$20,318	$16,954	$15,958	$17,749	$29,805
Burlington Mall	$21,106	$23,417	$22,448	$20,966	$20,543	$19,531	$19,869	$22,498	$18,736	$17,408	$19,266	$29,754
Stonebriar Centre	$19,727	$20,375	$23,827	$20,278	$20,899	$20,762	$24,751	$21,794	$17,128	$16,320	$17,074	$30,286
West Town	$19,267	$23,987	$21,038	$21,869	$21,524	$16,973	$23,522	$20,420	$18,962	$16,968	$18,146	$29,145
Opry Mills Mall	$17,560	$20,144	$24,731	$21,719	$19,730	$19,832	$28,004	$17,001	$22,178	$16,748	$16,444	$22,260
Green Hills Mall	$18,745	$21,614	$20,392	$19,941	$22,230	$17,167	$21,310	$17,820	$16,412	$15,535	$13,004	$23,389
Natick Mall	$18,328	$19,388	$17,651	$19,359	$17,530	$16,632	$17,358	$20,108	$17,555	$12,932	$15,002	$23,882
Columbus Circle	$15,633	$23,613	$21,534	$19,833	$20,164	$17,226	$13,314	$14,566	$12,816	$14,601	$14,983	$17,900
Menlo	$10,937	$15,924	$11,734	$20,247	$16,012	$14,154	$18,022	$17,379	$15,508	$13,245	$13,532	$21,761
Newton Center	$10,492	$11,538	$10,222	$11,489	$13,901	$11,143	$7,288	$10,818	$11,013	$12,943	$16,553	$15,442
Jersey Gardens	$6,100	$9,075	$10,691	$11,932	$14,045	$13,096	$12,378	$11,335	$9,316	$11,381	$9,947	$16,388
Newport Centre	$9,550	$12,132	$9,457	$10,548	$13,003	$11,620	$9,148	$9,126	$8,001	$8,011	$8,672	$12,562
Cambridgeside	$8,579	$12,684	$11,992	$12,108	$10,613	$10,338	$9,411	$10,091	$7,978	$7,909	$8,435	$10,440
Arrowhead Towne Center	$10,513	$11,861	$12,299	$6,215	$419	$369	$72	$16,805	$13,458	$11,008	$10,790	$17,041
Total	$476,352	$519,573	$521,080	$486,702	$486,473	$433,842	$461,135	$459,374	$425,535	$398,641	$547,231	$838,576

^ Represents the month-by-month net sales for each Woops! Franchised Business described in Table 1.

NOTES

Net Retail Revenues means net sales of all goods, services, and products, any and all monies received from the operation of the Woops! outlet through inbound retail, delivery or gifting sales, as well as ecommerce and Mobi orders, less sales tax. The Average Monthly Retail Revenue is derived by adding the Franchisee's Net Retail Revenue for each month of operation and dividing by the number of months that Franchisee was in operation. Median Monthly Retail Revenue is derived by examining the Franchisee's Net Revenue for each month in order from lowest to highest and finding the middle number in that set.

This Table does not reflect costs and expenses you will incur, such as royalty and brand fund payments, local advertising, technology fees, inventory purchases, rent and payroll. The numbers shown in this table were achieved primarily through retail sales.

Written substantiation of the data used in preparing these figures will be made available to you upon reasonable request. The information presented above has not been audited.

Some outlets have earned this amount. Your individual results may differ. There is no assurance that you’ll earn as much.

Other than the preceding financial performance representation, we do not make any representations about a franchisee’s future financial performance or the past financial performance of company-owned or franchised outlets. We also do not authorize our employees or representatives to make any such representations either orally or in writing. If you are purchasing an existing outlet, however, we may provide you with the actual records of that outlet. If you receive any other financial performance information or projections of your future income, you should report it to the franchisor’s management by contacting Rajesh Bhatt, 605 West 42nd Street, Suite 26F, New York, NY 10036, 866-339-7194, the Federal Trade Commission, and the appropriate state regulatory agencies.

STARTUP COSTS

Financing Options

2024 FDD Startup Costs for a Single Business

Type of Expenditure	Amount (WOOPS! Mobile Business)	Amount (WOOPS Boutique)	Amount (WOOPS! Shop)	Method of Payment	When Due	To Whom Payment is Made
Initial Franchise Fee¹	$45,000	$45,000	$45,000	Lump sum payment in cash or available funds	Upon signing the Franchise Agreement	Us
Your Training Expenses²	$500-$2,500	$3,500-7,500	$17,000-$25,000	Lump sum payment to us and as required for transportation, lodging and meals	Prior to training and as required by suppliers of transportation, lodging and meals	Suppliers, Us
Business Growth and Operations Training³	$2,000-$3,000	$2,000-$3,000	$2,000-$3,000	As required by supplier	As required by supplier	Supplier
Real Estate Services Fee⁴	$2,000	$3,000-$5,000	$3,500-$5,000	Cashier/Bank Check, EFT or ACH	Upon submission of lease for approval	Us
Project Management Fee	$0	$5,000-$7,500	$12,000	Cashier/Bank Check, EFT or ACH	Upon full execution of lease	Us
Premises Lease Deposits⁵	$0-$3,500	$0-$5,000	$0-$9,000	As required by landlord	As required by landlord	Landlord
Leasehold Improvements, Construction and/or Remodeling⁶	$0-$1,000	$8,000-$40,000	$15,000-$120,000	As required by supplier, contractor or landlord	Before opening, as required by supplier	Suppliers, Contractor and/or Landlord
Furniture, Fixtures and Equipment⁷	$4,000-$65,000	$7,000-$60,000	$10,000-$70,000	As required by supplier	Upon signing the Franchise Agreement or Before Opening	Suppliers, Us
Signage	$0	$1,000-$5,000	$2,500-$5,000	As incurred	Before opening	Suppliers
Business Licenses and Permits⁸	$300-$2,000	$300-$2,000	$500-$5,000	As required by government agencies	Before opening, as required by government agencies	Government Agencies
Computer Systems⁹	$675	$675	$675	As required by suppliers	Before opening	Suppliers
Initial Inventory to Begin Operating¹⁰	$4,000-$19,500	$5,000-$19,500	$10,000-$20,000	As required by suppliers	Before opening	FoodArt Bakery, LLC, other suppliers
Office Supplies¹¹	$250-$500	$250-$500	$250-$500	As required by suppliers	Before opening	Suppliers
Professional Fees¹²	$1,500-$5,000	$2,500-$6,000	$3,000-$15,000	As required by providers	As incurred	Attorney, Accountant, Other Professional Service Providers, and Approved Accounting Services
Grand Opening Advertising	$2,000-$5,000	$3,750-$7,000	$5,000-$8,500	As required by supplier	As required by supplier	Woops Franchise LLC and other suppliers
Insurance¹³	$200-$800	$500-$2,000	$1,000-$2,000	As required by insurer	Before opening	Insurer
Operating Expenses/Additional Funds – 3 months¹⁴	$7,450-$15,000	$11,000-$20,000	$30,000-$55,000	As incurred	Payroll weekly, other purchases according to agreed-upon terms	Employees, utilities, suppliers, etc.
TOTAL	$69,875-$170,475	$98,475-$235,675	$157,425-$400,675

2024 Startup Costs for a Multi-Unit Development Opportunity

Type of Expenditure	Amount (WOOPS! Mobile Business)	Amount (WOOPS! Boutique)	Amount (WOOPS! Shop)	Method of Payment	When Due	To Whom Payment is Made
Development Fee¹	$100,000	$100,000	$100,000	Lump sum payment in cash or available funds	Upon signing the Franchise Agreement	Us
Your Training Expenses²	$500-$2,500	$3,500-$7,500	$17,000-$25,000	Lump sum payment to us and as required for transportation, lodging & meals	Prior to training and as required by suppliers of transportation, lodging & meals	Suppliers, Us
Business Growth & Operations Training³	$2,000-$3,000	$2,000-$3,000	$2,000-$3,000	As required by supplier	As required by supplier	Supplier
Real Estate Services Fee⁴	$2,000	$3,000-$5,000	$3,500-$5,000	Cashier/Bank Check, EFT or ACH	Upon submission of lease for approval	Us
Project Management Fee	$0	$5,000-$7,500	$12,000	Cashier/Bank Check, EFT or ACH	Upon full execution of lease	Us
Premises lease deposits⁵	$0-$3,500	$0-$5,000	$0-$9,000	As required by landlord	As required by landlord	Landlord
Leasehold Improvements, Construction and/or Remodeling⁶	$0-$1,000	$8,000-$40,000	$15,000-$120,000	As required by supplier, contractor or landlord	Before opening, as required by supplier	Suppliers, contractor and/or landlord
Furniture, Fixtures and Equipment⁷	$4,000-$65,000	$7,000-$60,000	$10,000-$70,000	As required by supplier	Upon signing the Franchise Agreement or Before opening	Suppliers, Us
Signage	$0	$1,000-$5,000	$2,500-$5,000	As incurred	Before opening	Suppliers
Business Licenses and Permits⁸	$300-$2,000	$300-$2,000	$500-$5,000	As required by government agencies	Before opening, as required by government agencies	Government agencies
Computer Systems⁹	$675	$675	$675	As required by suppliers	Before opening	Suppliers
Initial Inventory to Begin Operating¹⁰	$4,000-$19,500	$5,000-$19,500	$10,000-$20,000	As required by suppliers	Before opening	Food Art Bakery LLC, other suppliers
Office Supplies¹¹	$250-$500	$250-$500	$250-$500	Ad required by suppliers	Before opening	Suppliers
Professional Fees¹²	$1,500-$5,000	$2,500-$6,000	$3,000-$15,000	As required by providers	As incurred	Attorney, Accountant, Other Professional Service Providers
Grand Opening Advertising	$2,000-$5,000	$3,750-$7,000	$5,000-$8,500	As required by supplier	As required by supplier	Woops Franchise LLC and other suppliers
Insurance¹³	$200-$800	$500-$2,000	$1,000-$2,000	As required by insurer	Before opening	Insurer
Operating Expenses/Additional Funds – 3 months¹⁴	$7,450-$15,000	$11,000-$20,000	$30,000-$55,000	As incurred	Payroll weekly, other purchases according to agreed-upon terms	Employees, utilities, suppliers, etc.
TOTAL	$124,875-$225,475	$153,475-$290,675	$212,425-$455,675

NOTES

Please see Item 5 for information on incentive programs that may offer a discount on the Initial Franchise Fee. The amount stated in the Table is for one outlet operated pursuant to a single Franchise Agreement. If you sign the Multi-Unit Development Agreement, you will pay a Development Fee based upon the number of WOOPS!® outlets you agree to develop. The amount stated in the Table assumes you will develop the minimum of three (3) WOOPS! outlets. If you choose to develop more than three (3) WOOPS! outlets,the Development Fee will increase for each additional outlet you commit to develop. (See Item 5).

The cost of the Initial Training Program for up to two (2) individuals is included in the Initial Franchise Fee for a WOOPS! Mobile Business. We will provide you post-course, on-site instruction upon opening of your WOOPS! Mobile Business for up to two (2) days at no additional fee to you. The cost of the Initial Training Program for up to two (2) individuals is included in the Initial Franchise Fee for a WOOPS! Boutique or WOOPS! Shop; however, for a WOOPS! Boutique, you must pay an additional $7,500 for pre-training and post-course instruction and up to three (3) weeks of opening assistance, which is included in the above estimate and for a WOOPS! Shop, you must pay an additional $15,000 for pre-training and post-course instruction and up to three (3) weeks of opening assistance, which is included in the above estimate. The chart also includes estimated costs for transportation, lodging, and meals for your trainees. The incidental costs are not included in the Initial Franchise Fee. Your costs will depend on the number of people attending training, their point of origin, method of travel, class of accommodation and living expenses. The duration of the training program in New York City is approximately five (5) days for a WOOPS! Mobile Business and up to thirty (30) days for a WOOPS! Boutique or a WOOPS! Shop. This estimate does not include employee wages. If you choose to bring more than two (2) individuals to the Initial Training Program, you will incur additional expenses. Our current fee to provide initial training to any additional trainees is $2,000 per person for a WOOPS! Mobile Business and $4,000 per person for a WOOPS! Boutique or a WOOPS! Shop.

This estimate represents a one (1) month deposit of rent for a 400 – 1,200 square foot location at a minimum rent ranging from $18 - $30 per square foot. Real estate costs vary widely from place to place. This estimate is based on the experience of our affiliate-owned outlets. Rental rates may be more or less than this range depending on the location of your Franchised Business. In certain real estate markets, rents may be three times higher or more than the rents on which the estimates in the above table are based. You may also incur real estate broker fees, additional prepayments (e.g., first and/or last month’s rent), common area maintenance (CAM) fees, real estate taxes and insurance costs, advertising or promotional fund fees or other costs, depending on the terms of your lease. Pre-paid rent is generally non-refundable while security or other deposits may be refundable either in full or in part depending upon your lease or rental contract. The low end of this estimate assumes there are no lease deposits or lease is being paid month to month.

This estimate is for the costs for improvements to your Franchised Business location without a tenant improvement allowance from the landlord. We have based our estimates on the historical experience of our affiliates. The low end of these estimates assumes that you obtain a location that has an existing infrastructure to accommodate your Franchised Business. The high end of these estimates are applicable to a site which has been obtained in the “vanilla box” stage, which refers to an interior condition with existing heating/cooling with delivery systems, electrical switches and outlets, a finished ceiling, walls that are prepped for painting and a concrete slab floor. For a WOOPS!® Boutique or a WOOPS!® Shop, You will be required to pay us a Project Management Fee to create a site design and to oversee the buildout process. You will need to hire an architect and/or engineer to implement the site design, to oversee the construction process and progress and to ensure proper buildout of the store.

This estimate reflects the initial 3-month rental cost of our currently required POS system. Rental costs are subject to increase at the discretion of the third-party provider. Rental costs currently include upgrades, as required. At your option, you may purchase the POS System, which is approximately $2,000 per unit. If you purchase your POS System, you will also need to purchase any required upgrades. We reserve the right to change your requirements for computer hardware and software at any time.

You may incur professional fees depending on the scope of work performed, which may include, legal and accounting fees to review franchise documents and costs of forming a separate legal entity and/or obtaining zoning approval. This list is not exhaustive. This amount will vary greatly depending on your specific needs and location. It is also advisable to consult these professionals to review any lease or other contracts that you will enter into as part of starting your franchise.

Before you open for business, you must purchase and maintain at your sole cost and expense the insurance coverage that we specify. Insurance costs and requirements may vary widely in different localities. The estimate is for the first quarterly premium for required minimum insurance coverage. We reserve the right to require additional types of insurance and coverage as provided in the Franchise Agreement.

This is an estimate of the amount of additional operating capital that you may need to operate your Franchised Business during the first three (3) months after commencing operations. This estimate includes such items as rent, utilities, internet service, initial payroll and payroll taxes, Royalties (as described in this disclosure document), Brand Fund Contributions, Post-Opening Assistance Fee, repairs and maintenance, bank charges, miscellaneous supplies and equipment, initial staff recruiting expenses, and other miscellaneous items. These estimates do not include any compensation to you nor do they include debt service. These items are by no means all-inclusive of the extent of possible expenses.

We relied upon the experience of other WOOPS!® outlets to compile these estimates. We estimate that a franchisee can expect to put additional cash into the business during at least the first three to six months, and sometimes longer.

We do not offer direct or indirect financing to franchisees for any items included in this section. Unless otherwise noted, the low-end estimates stated above are based on estimates for those franchisees that finance or lease the items contained in these tables and assume a minimum of three months of payments of principal and interest on 3 to 4 year financing terms. The high-end estimates assume you will purchase the items contained in these tables.

All fees and payments are non-refundable, unless otherwise stated or permitted by payee.

THE REVENUE MODEL

Our revenue model is based on providing an excellent customer experience and generating offsite sales.

Our macarons catch the eye and taste delicious, and, for many people, they are something entirely new. A key sales factor is giving a customer an experience that feels indulgent. Stopping at a WOOPS! kiosk could be a bright spot in a customer’s otherwise routine day.

We’re selling an experience, and experiential sales work. After our current franchisees began to emphasize experiential sales, average ticket sales increased by 27% year over year (from September 2020 to September 2021). We’ll train you to deliver this experience, and, in turn, you’ll train the manager at your kiosk, who can train any additional staff.

Then you can focus on expanding your revenue streams. Corporate gifting is a huge market – more than $240 billion – that will allow you to expand sales while keeping a small footprint and a minimal upfront investment. Many professionals need a source for buying gifts for their own customers and colleagues. If you can offer this, you’ll see a jump in revenue.

As the owner, it’s important for you to be comfortable with sales. If you enjoy business networking, community involvement, and meeting new people, this is a great opportunity. The role is ideal for those who enjoy the spotlight. Is this you? If so, complete the form below to receive our free franchise report.

Gross Retail Revenue (Monthly) – 2023^{1, 2} Franchise-Owned Outlets

Month by Month Gross Retail Revenue – 2023^{1, 2} Franchise-Owned Outlets^

NOTES

2024 FDD Startup Costs for a Single Business

2024 Startup Costs for a Multi-Unit Development Opportunity

NOTES

About the Business

About the People

FRANCHISE OPPORTUNITIES

Learn More

Gross Retail Revenue (Monthly) – 20231, 2 Franchise-Owned Outlets

Month by Month Gross Retail Revenue – 20231, 2 Franchise-Owned Outlets^

NOTES

2024 FDD Startup Costs for a Single Business

2024 Startup Costs for a Multi-Unit Development Opportunity

NOTES

About the Business

About the People

FRANCHISE OPPORTUNITIES

Learn More

Gross Retail Revenue (Monthly) – 2023^{1, 2} Franchise-Owned Outlets

Month by Month Gross Retail Revenue – 2023^{1, 2} Franchise-Owned Outlets^