FINANCIAL PERFORMANCE

HOW MUCH CAN I MAKE?

This item contains an historic financial performance representation of our existing outlets in 2022. At the end of calendar year 2022, we had a total of 25 franchised outlets, of which 21 outlets were WOOPS!® Mobile Businesses, 2 outlets were WOOPS!® Shops, and 2 outlets were WOOPS!® Boutiques. The tables below show 2021 gross revenues for 19 franchised WOOPS! Mobile Businesses, 2 franchised WOOPS! Shops, and 2 WOOP! Boutiques. Three (3) franchised WOOPS!® Mobile Businesses have been excluded from this financial performance representation as they ceased operations as prior to Dec. 31, 2022, to seek alternative locations, and as of the date of this Disclosure Document, they remain inactive while they seek such alternative locations.

The Gross Revenue is revenue from Jan. 1, 2022, through Dec. 31, 2022. The data used in preparing this financial performance representation was compiled from information contained in our POS System. This financial performance representation was compiled using information contained in our franchisees’ POS Systems, and while we believe that their sales reporting is accurate, we have not independently verified the information.

Gross Retail Revenue (Monthly) – 20221, 2 Franchise-Owned Outlets

OutletGross Retail RevenueAverage Monthly Retail RevenueMedian Monthly Retail RevenueMonthly Retail Revenue - HighMonthly Retail Revenue - Low
MOBILE UNITS
Mobile 1$594,136$49,511$38,636$160,494$31,455
Mobile 2*$405,460$194,366$194,366$258,802$129,930
Mobile 3$362,123$30,177$30,875$34,510$18,801
Mobile 4$312,448$26,037$26,115$32,257$21,926
Mobile 5$305,701$25,475$25,470$35,701$19,367
Mobile 6$289,433$24,119$23,888$34,263$17,633
Mobile 7$286,471$23,876$23,020$31,139$19,693
Mobile 8$283,119$23,593$23,250$36,129$15,829
Mobile 9$268,116$22,343$22,503$32,302$14,617
Mobile 10$257,125$21,427$20,748$27,770$16,239
Mobile 11$248,738$20,728$21,350$25,783$14,068
Mobile 12$228,139$19,012$18,454$27,528$10,555
Mobile 13$202,832$16,903$15,485$26,388$13,132
Mobile 14*$189,011$15,751$15,718$22,532$10,133
Mobile 15$179,904$14,992$14,468$22,434$12,107
Mobile 16$177,109$14,759$13,595$24,010$10,941
Mobile 17$170,781$14,232$13,589$19,162$10,255
Mobile 18$147,434$12,286$11,953$14,360$10,474
Mobile 19$144,419$12,035$11,466$18,946$7,509
Mobile 20$143,155$11,930$11,831$14,952$9,180
Mobile 21$123,116$10,260$9,801$12,467$8,063
All Mobile$5,302,042$28,753$21,350$160,494$8,063
SHOPS
Shop 1$647,299$53,942$54,775$67,210$34,092
Shop 2$580,786$48,399$45,011$73,842$30,887
All Shop$1,228,085$51,170$49,893$73,842$30,887
BOUTIQUES
Boutique 1*$375,229$31,269$27,025$70,241$21,039
Boutique 2$178,382$14,865$14,897$22,825$8,196
All Boutique$553,611$23,067$20,961$22,825$8,196
All Outlets$7,083,738$30,091$20,748$258,802$8,063

* These locations operate standalone satellite locations in conjunction with their WOOPS! Franchised Businesses. Mobile 14 operates a satellite location, Mobile 2, for during the months of November and December each year.

Month by Month Gross Retail Revenue – 2022 1, 2 Franchise-Owned Outlets^

TotalJanFebMarAprMayJuneJulyAugSeptOctNovDec
EstablishmentNet SalesNet SalesNet SalesNet SalesNet SalesNet SalesNet SalesNet SalesNet SalesNet SalesNet SalesNet SalesNet Sales
Mobile 1$594,135$31,455$41,946$40,795$39,940$44,341$34,976$37,314$37,332$32,888$32,076$60,578$160,494
Mobile 2$388,732$129,930$258,802
Mobile 3$362,125$18,801$31,243$29,680$29,111$29,404$32,664$31,026$28,842$30,725$34,510$32,708$33,411
Mobile 4$312,447$22,316$27,394$31,406$26,976$25,870$22,877$29,753$26,360$21,926$22,933$22,379$32,257
Mobile 5$305,701$21,536$27,767$25,435$28,908$26,235$23,229$30,722$25,505$21,315$19,367$19,981$35,701
Mobile 6$289,433$26,075$23,497$24,788$22,025$24,541$18,821$23,854$23,922$17,633$23,844$26,170$34,263
Mobile 7$286,470$22,084$20,515$27,730$23,955$24,867$21,843$27,343$25,192$21,235$19,693$20,874$31,139
Mobile 8$283,118$15,829$23,194$23,870$23,735$22,906$20,783$23,307$26,810$24,499$20,733$21,323$36,129
Mobile 9$268,116$14,617$16,215$18,035$27,509$24,272$22,492$32,302$21,101$17,184$22,513$22,616$29,260
Mobile 10$257,124$16,239$21,111$19,352$24,713$23,018$18,734$25,773$21,937$18,338$20,385$19,754$27,770
Mobile 11$248,738$14,068$25,783$22,942$25,424$23,334$21,189$17,173$15,478$20,495$21,510$17,527$23,815
Mobile 12$228,138$10,555$18,909$17,594$20,078$18,428$17,288$18,480$24,605$18,540$18,407$17,726$27,528
Mobile 13$202,831$16,032$21,244$17,315$17,286$19,872$13,132$13,642$14,937$14,746$14,075$14,162$26,388
Mobile 14$189,013$15,421$17,711$22,532$18,729$18,160$16,015$18,335$13,570$12,173$12,391$10,133$13,843
Mobile 15$179,905$14,486$16,336$12,290$14,450$18,286$14,962$14,041$15,354$12,810$12,107$12,349$22,434
Mobile 16$178,381$8,196$17,166$11,208$15,776$22,825$17,967$10,706$14,441$11,169$11,288$22,285$15,354
Mobile 17$177,111$11,758$13,320$13,871$24,010$18,664$12,111$14,083$15,767$10,941$12,954$12,152$17,480
Mobile 18$170,781$12,883$13,652$18,122$15,048$13,525$12,331$17,846$14,299$10,255$10,631$13,027$19,162
Mobile 19$147,433$10,474$11,992$11,158$11,922$14,250$11,984$14,188$14,360$11,529$10,903$11,523$13,150
Mobile 20$144,419$8,397$15,691$18,946$13,440$12,678$9,813$9,472$15,842$9,155$13,222$7,509$10,254
Mobile 21$143,153$10,354$12,018$11,435$12,703$14,952$13,534$12,658$11,644$10,708$9,180$10,062$13,905
Shops
Shop 1$647,298$50,112$63,415$67,210$65,684$53,158$34,092$35,331$53,394$56,156$58,588$59,255$50,903
Shop 2$580,785$31,528$37,807$45,036$44,985$52,269$68,573$73,842$67,387$47,222$42,733$30,887$38,516
Boutiques
Boutique 1$375,230$25,086$25,431$35,960$33,167$28,619$24,776$31,997$24,733$21,039$21,089$32,912$70,421
Boutique 2$123,115$8,063$11,534$9,623$11,802$12,467$10,964$9,899$9,703$8,543$9,689$8,806$12,022
Totals$7,083,737 $436,365$554,891$576,332$591,377$586,940$515,150$573,088$562,518$481,225$494,821$656,629$1,054,401

^ Represents the month-by-month revenue for each Woops! Franchised Business described in Table 1. These figures do not include e-commerce revenue, as described below.

* These locations operate standalone satellite locations in conjunction with their WOOPS! Franchised Businesses. Mobile 14 operates a satellite location, Mobile 2, during the months of November and December each year.

NOTES
STARTUP COSTS
Financing Options

2023 FDD Startup Costs for a Single Business

Type of ExpenditureAmount (WOOPS! Mobile Business)Amount (WOOPS Boutique)Amount (WOOPS! Shop)Method of PaymentWhen DueTo Whom Payment is Made
Initial Franchise Fee1$40,000$40,000$40,000Lump sum payment in cash or available fundsUpon signing the Franchise AgreementUs
Your Training Expenses2$500-$2,500$3,500-7,500$17,000-25,000Lump sum payment to us and as required for transportation, lodging and mealsPrior to training and as required by suppliers of transportation, lodging and mealsSuppliers, Us
Business Growth and Operations Training3$2,000-$3,000$2,000-$3,000$2,000-$3,000As required by supplierAs required by supplierSupplier
Real Estate Services Fee4$2,000$3,000-$5,000$3,500-$5,000Cashier/Bank Check, EFT or ACHUpon submission
of lease for approval
Us
Project Management Fee$0$5,000-$7,500$12,000Cashier/Bank Check, EFT or ACHUpon full execution of leaseUs
Premises Lease Deposits5$0-$3,500$0-$5,000$0-$9,000As required by landlordAs required by landlordLandlord
Leasehold Improvements, Construction and/or Remodeling6$0-$1,000$8,000-$40,000$15,000-$120,000As required by supplier, contractor or landlordBefore opening, as required by supplierSuppliers, Contractor and/or Landlord
Furniture, Fixtures and Equipment7$4,000-$39,000$7,000-$20,000$10,000-$70,000As required by supplierBefore openingSuppliers, Us
Signage$0$1,000-$5,000$2,500-$5,000As incurredBefore openingSuppliers
Business Licenses and Permits8$300-$2,000$300-$2,000$500-$5,000As required by government agenciesBefore opening, as required by government agenciesGovernment Agencies
Computer Systems9$675$675$675As required by suppliersBefore openingSuppliers
Initial Inventory to Begin Operating10$4,000-$19,500$5,000-$19,500$10,000-$20,000As required by suppliersBefore openingFoodArt Bakery, LLC, other suppliers
Office Supplies11$250-$500$250-$500$250-$500As required by suppliersBefore openingSuppliers
Professional Fees12$1,500-$5,000$2,500-$6,000$3,000-$15,000As required by providersAs incurredAttorney, Accountant, Other Professional Service Providers, and Approved Accounting Services
Grand Opening Advertising$2,000-$5,000$3,750-$7,000$5,000-$8,500As required by supplierAs required by supplierWoops Franchise LLC and other suppliers
Insurance13$200-$800$500-$2,000$1,000-$2,000As required by insurerBefore openingInsurer
Operating Expenses/Additional Funds – 3 months14$7,450-$15,000$11,000-$20,000$30,000-$55,000As incurredPayroll weekly, other purchases according to agreed-upon termsEmployees, utilities, suppliers, etc.
TOTAL$64,875-$139,475$93,475-$190,675$152,425-$395,675


2023 Startup Costs for a Multi-Unit Development Opportunity

Type of ExpenditureAmount (WOOPS! Mobile Business)Amount (WOOPS! Boutique)Amount (WOOPS! Shop)Method of PaymentWhen DueTo Whom Payment is Made
Development Fee1$85,000$85,000$85,000Lump sum payment in cash or available fundsUpon signing the Franchise AgreementUs
Your Training Expenses2$500-$2,500$3,500-$7,500$17,000-$25,000Lump sum payment to us and as required for transportation, lodging & mealsPrior to training and as required by suppliers of transportation, lodging & mealsSuppliers, Us
Business Growth & Operations Training3$2,000-$3,000$2,000-$3,000$2,000-$3,000As required by supplierAs required by supplierSupplier
Real Estate Services Fee4$2,000$3,000-$5,000$3,500-$5,000Cashier/Bank Check, EFT or ACHUpon submission of lease for approvalUs
Project Management Fee$0$5,000-$7,500$12,000Cashier/Bank Check, EFT or ACHUpon full execution of leaseUs
Premises lease deposits5$0-$3,500$0-$5,000$0-$9,000As required by landlordAs required by landlordLandlord
Leasehold Improvements, Construction and/or Remodeling6$0-$1,000$8,000-$40,000$15,000-$120,000As required by supplier, contractor or landlordBefore opening, as required by supplierSuppliers, contractor and/or landlord
Furniture, Fixtures and Equipment7$4,000-$39,000$7,000-$20,000$10,000-$70,000As required by supplierBefore openingSuppliers, Us
Signage$0$1,000-$5,000$2,500-$5,000As incurredBefore openingSuppliers
Business Licenses and Permits8$300-$2,000$300-$2,000$500-$5,000As required by government agenciesBefore opening, as required by government agenciesGovernment agencies
Computer Systems9$675$675$675As required by suppliersBefore openingSuppliers
Initial Inventory to Begin Operating10$4,000-$19,500$5,000-$19,500$10,000-$20,000As required by suppliersBefore openingFood Art Bakery LLC, other suppliers
Office Supplies11$250-$500$250-$500$250-$500Ad required by suppliersBefore openingSuppliers
Professional Fees12$1,500-$5,000$2,500-$6,000$3,000-$15,000As required by providersAs incurredAttorney, Accountant, Other Professional Service Providers
Grand Opening Advertising$2,000-$5,000$3,750-$7,000$5,000-$8,500As required by supplierAs required by supplierWoops Franchise LLC and other suppliers
Insurance13$200-$800$500-$2,000$1,000-$2,000As required by insurerBefore openingInsurer
Operating Expenses/Additional Funds – 3 months14$7,450-$15,000$11,000-$20,000$30,000-$55,000As incurredPayroll weekly, other purchases according to agreed-upon termsEmployees, utilities, suppliers, etc.
TOTAL$109,875-$184,475$138,475-$235,675$197,425-$440,675
NOTES
THE REVENUE MODEL

Our revenue model is based on providing an excellent customer experience and generating offsite sales.

Our macarons catch the eye and taste delicious, and, for many people, they are something entirely new. A key sales factor is giving a customer an experience that feels indulgent. Stopping at a WOOPS! kiosk could be a bright spot in a customer’s otherwise routine day.

We’re selling an experience, and experiential sales work. After our current franchisees began to emphasize experiential sales, average ticket sales increased by 27% year over year (from September 2020 to September 2021). We’ll train you to deliver this experience, and, in turn, you’ll train the manager at your kiosk, who can train any additional staff.

Then you can focus on expanding your revenue streams. Corporate gifting is a huge market – more than $240 billion – that will allow you to expand sales while keeping a small footprint and a minimal upfront investment. Many professionals need a source for buying gifts for their own customers and colleagues. If you can offer this, you’ll see a jump in revenue.

As the owner, it’s important for you to be comfortable with sales. If you enjoy business networking, community involvement, and meeting new people, this is a great opportunity. The role is ideal for those who enjoy the spotlight. Is this you? If so, complete the form below to receive our free franchise report.