5 Great Reasons to Start a Woops! Macaron & Bakery Franchise

NEWS & INSIGHTS: Featured

What makes the premier macaron franchise a best-bet investment?

Becoming a Woops! macaron franchise owner means that your community will no longer have to travel to Paris and walk up the rue Royale to get an authentic international pastry and a European-styled coffee. The success of the Woops! franchise model has proven itself in New York and the Tri-State area, where we have 22 locations in operation and a rapidly expanding customer base.

The Woops! franchise capitalizes on two important trends: more people are seeking boutique, high-quality neighborhood sources for espresso and artisanal baked goods; and globally popular desserts like the classic French macaron are rising in popularity.

If you are considering macaron franchises, here are five reasons you should franchise with Woops!

1. The macaron is hot!

The classic French dessert, though popular in Europe for centuries, is now the “in” treat in the U.S. Served at parties, weddings and office gatherings and gifted for birthdays and other events, the macaron was dubbed “the cupcake killer” by The Atlantic. At approximately 100 calories, the gluten-free treat is visually appealing and healthier than many other desserts. Whole Foods has seen a 40% increase in macaron sales, and Google searches for the hard-to-find dessert have skyrocketed.

“When you choose to eat a cupcake, you’re making a commitment to a guilty treat that is high in calories and sugar,” says Tal Avivi, co-founder of the Woops! franchise. “On the contrary, a box of six macarons is meant to be savored and enjoyed as a shared experience that is hard to find in America. When you’re biting into a Woops! macaron, you’re tasting the most authentic French macaron that you will come across outside of Paris — a pastry that has been prepared for you by hand, in the traditional way, using natural and high-quality ingredients. Woops! is delivering authentic European flavors but with an American sensibility, and that is why we are finding so much success.”

2. Far more than macarons

Woops! made a significant investment in our artisanal bakery in New York City, which hand-produces classic French macarons in more than 20 flavors. We also prepare 30 other international desserts, such as Jewish rugelach, French almond croissants and Argentinian alfajor pastries. Our head pastry chef is a Belgian-born master who employs authentic European recipes he learned during his tenure in some of Europe’s finest establishments, as well as some he discovered during his travels around the world.

The Woops! product offering isn’t limited to sweets. We also feature fresh sandwiches that are simple in concept but huge in flavor — perfect for customers on the go. We have branded coffee and trained baristas who are skilled in creating traditional European caffeinated beverages, such as macchiatos and cappuccinos.

“From the franchisee perspective, we knew that the most important aspect of the business was to provide the baked goods, macarons and pastries for our franchisees,” says Raj Bhatt, co-owner of Woops!. “Having the artisanal bakery in New York City is a huge advantage. It not only helps our franchisees manage their inventory, but it also guarantees the quality of our products.”

3. A proven business model led by an experienced executive team

The majority of the Woops! executive team not only has significant experience in growing franchise systems, but they also have been franchisees themselves. They worked to devise a business model that requires no prior baking experience — only the drive to follow our proven systems, manage the business and take care of your customers.

“We’ve tested our business model and the quality of our products in New York and the Tri-State area, and what we found was that people really do crave our authentic international pastries,” Raj says. “Before franchising, it was very important to us to prove the success of our business model. Coming from a background that includes being a franchisee of an espresso bar franchise, I know how important it is to have a business model that is easy to manage, is potentially profitable and is scalable. This is what we have developed with Woops!, and we are very excited to roll out our brand across America.”

4. Woops! macaron franchise owners enjoy multiple revenue streams

For Woops! franchisees, catering is big business. The classic French macaron, popular for centuries, has become the “in” dessert to serve at parties, weddings and office gatherings and to gift for birthdays and other events. The Atlantic dubbed it “the cupcake killer” for good reason — at approximately 100 calories, the gluten-free dessert is visually attractive and healthier than most other desserts. Anyone who has seen a Woops! wedding macaron pyramid knows that “wedding cake killer” should be added to its growing list of nicknames. Beautiful and delicate, the delicious work of art is also much more affordable than the average wedding cake. Woops! macaron pyramids start at $500, which draws a tremendous profit for our franchisee and is a great way to spread the word about the business to an entire gathering of people.

Woops! also has custom-designed a beautiful wedding cart to help our franchisees cater events in style. Much like our macaron kiosk, our wedding cart has been designed to make Woops! macarons look like jewelry.

“The macaron carts are an affordable investment that offers our franchisees a way to really add to their bottom line,” Raj says. “A typical wedding event will bring in $1,000, while a particularly large wedding will bring in $4,000.”

5. Low investment for high potential rewards

Woops! is uniquely poised to capture a sizable share of the $310 billion American baking industry and rapidly expand across the country. Woops! is actively seeking savvy investors and entrepreneurs who are passionate about bringing European-style pastries, sandwiches and coffee to their communities.

With investment starting at $52,000 for a macaron kiosk and $168,500 for an in-line bakeshop, Woops! offers investors a low initial investment with a high potential return: the brand’s in-line bakeshops generated average sales of $62,000 a month in 2014, and its average kiosk generated $252,000 in sales in the same year.

Learn more about Woops!

For in-depth details about the Woops! franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

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