‘Entrepreneur’ Is Sweet on Woops! Franchise
Acclaimed business publication highlights success of the premier macaron franchise in a feature article
Woops! has arrived in the mainstream. The premier macaron franchise is poised for yet another record year of franchise expansion in 2017, with plans to have 60 locations open by the end of the year. So, it is no surprise that the national media is officially sweet on Woops!
Entrepreneur magazine, the leading franchise publication, recently interviewed Woops! co-founder and co-CEO, Raj Bhatt, to get a deeper insight into why the macaron franchise is having such rapid success and why the future of Woops! continues to be bright.
“The brand Woops! opened a pop-up shop in New York’s Bryant Park in 2012 and in nine weeks did $200,000 in sales. Macarons have been a winner for them ever since,” the article states. “In fact, it’s been so much of a business that Woops! began franchising in 2015, growing from 15 corporate stores to 33 locations around the country, including Austin, Boston and Tucson. This year, Woops! is expanding primarily through mall kiosks.”
Woops! offers two unique, low investment business models that are easy to run and easy to scale: macaron kiosks, which are a hit in America’s malls, and an in-line bakeshop, which features exceptionally made international treats and great coffee in a low-footprint:
“As a whole, the mall industry is having a tough time, but the best upscale malls still have excellent traffic,” Raj says in the article. “Because our kiosk looks beautiful and malls want something special besides guys selling remote-control helicopters, they seek us out. As our kiosk business was growing, we decided to dig into the café business as well. We saw a need for a really small-footprint café with fresh pastries, great coffee, macarons and little European-style sandwiches. We tried it out and did really well, so we also offer a café concept: Woops! Bakeshop by Woops!”
When asked if a “French person would dig your macarons,” Raj could, of course, answer in the affirmative. Woops! takes the craft of our macarons seriously. On behalf of our macaron franchises, we made the significant investment to open an artisanal bakery in the heart of New York City. We hired a French-trained master pastry chef to create our 20-plus flavors of macarons from an Old World recipe that leaves us plenty of room to innovate. Every macaron is made by hand, using only the finest ingredients.
“We’re more purists with our macarons than other places,” Raj says. “We did come out with a temporary, fun bubblegum macaron, but we’re not highly Americanizing the product. At the Bryant Park pop-up, which we do every year, we get a lot of international traffic, and they are always pleasantly surprised and say our macarons are as good as in Paris!”
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