First Half of 2018 Brings Strong Woops! Franchise Growth
Brand presence rises as new franchise owners enter alongside existing owners who are expanding their footprint to capitalize on more territories
The Woops! macaron franchise brand is taking hold all across the United States, thanks to a growth wave that sees expansion in new and existing marketplaces.
“Thanks to two vibrant sales models and a growing array of sales opportunities, we have reached a point in our evolution that is very exciting,” says Tal Avivi, co-founder. “Many new franchise owners are coming on board, and we also have current owners looking to add more kiosks to their territory or expand into a new area with kiosks or a bakeshop.”
Current owners eager for more
Many current Woops! franchise owners are opening a second, or even third, kiosk thanks to booming business at their original site. Those who began with a bakeshop also are seeing brisk business, and so are looking at kiosks alongside pop-up events, corporate sales and other outside gifting opportunities to build the brand even further in their markets.
“As Woops! grows, so do the ways that our products can be sold,” Avivi explains. “The kiosks, as well as the bakeshops, are showplaces for the macarons and other products. They are sales sites, to be certain, but they also provide the launching pad for Woops! franchise owners to take their business further into the community via online gifting sales, company events, and pop-up opportunities, just to name a few.”
New owners value scalability
One of the major selling points of owning a Woops! macaron franchise, other than a product that consumers can’t get enough of, is the ability to start with one kiosk and expand from there. Franchise owners can, and often do, add more kiosks to their territory or purchase additional territories for more kiosks or a bakeshop — and sometimes both.
“The whole point of having the different models was to give owners the flexibility to customize their Woops! business to their market,” Avivi says. “Some areas have many dense shopping areas and are perfect for kiosks. Others have smaller, outdoor-oriented marketplaces that are beautiful fits for a bakeshop. Either way, Woops! is finding success.”
Want to open a Woops! boutique macaron kiosk in your city?
Since our founding in 2012, Woops! has grown to more than 43 locations across the country and is uniquely poised to grow in the $310 billion domestic baking industry. Woops! is rapidly expanding far beyond our proven success in the highly competitive New York City and Tri-State areas, and we’ve targeted 30 additional locations by the end of 2018.
Woops! is seeking savvy entrepreneurs and investors who are excited by the idea of bringing European-style treats and coffee to American consumers. While we don’t require baking experience, we do look for people with managerial experience and an entrepreneurial spirit. We want people who will follow the Woops! proven business model, who want to grow a team, who love people and want to support their communities while creating a great life for themselves and their families.