How Big Is the Market for a Woops! Bakery Franchise?

NEWS & INSIGHTS: Featured

Our unique business stands out as a best-bet bakery franchise with European flair

American consumers are seeking personalized, unique foods and party favors to serve at corporate events, give as branded gifts and feature at celebrations — such as weddings and baby showers. Our macaron bakeshop and kiosk offer a simplified business model that brings an elegant product to discerning consumers.

Becoming a Woops! bakery franchise owner means that you own a business that is the quintessential European experience, and you are uniquely positioned as a chic, elegant brand. The success of the Woops! bakery franchise model has proven itself in New York and the Tri-State area, where we have 22 locations in operation and a rapidly expanding customer base.

If you are considering a bakery franchise, here are a few reasons why the market for a Woops! macaron bakery franchise is hot right now.

The upscale macaron is on the upswing

The macaron is a classic French dessert that is now the “in” treat in the U.S. Served at parties, weddings and office gatherings and gifted at birthdays or to guests as wedding favors, the macaron was dubbed “the cupcake killer” by The Atlantic. At approximately 100 calories, the gluten-free treat is visually appealing, and offers a lighter fare option to most typical desserts. According to a recent article titled “8 Hot New Wedding Food Trends For 2016” published on the widely popular wedding website The Knot, many brides are forgoing the traditional layered cake and featuring a dessert table at their wedding reception. A tower of fresh and delicate French-inspired Woops! macarons makes a stunning statement.

“When you’re biting into a Woops! macaron, you’re tasting one of the most authentic French macarons that you will come across outside of Paris — a pastry that has been prepared for you by hand, in the traditional way, using natural and high-quality ingredients. Woops! delivers authentic European flavors with an American sensibility, and that is why we are finding so much success,” says Tal Avivi, co-founder of the Woops! franchise.

Woops! offers a European-inspired menu

Woops! made a significant investment in our artisanal bakery in New York City, which hand-produces classic French macarons in more than 20 flavors. We also prepare 30 other international desserts, such as Jewish rugelach, French almond croissants and Argentinian alfajor pastries. Our talented head pastry chef is from Belgium and gets much of his inspiration from authentic European recipes he learned during his tenure in some of Europe’s finest establishments, as well as some he discovered during his travels around the world.

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“We knew that, for the franchisee, the most important aspect of the business was to have baked goods, macarons and pastries provided for them,” says Raj Bhatt, co-owner of Woops!. “Having the artisanal bakery in New York City is a huge advantage. It not only helps our franchisees manage their inventory, but it also guarantees the quality of our products.”

Although our macarons are our signature product, at Woops! we offer more than just sweets. Many of our repeat customers stop by during their morning or evening commute or for their lunch break. Woops! sells fresh sandwiches that are simple in concept but huge in flavor, and our expertly trained baristas are skilled in creating classic macchiatos and cappuccinos.

Catering business offers significant potential

Woops! is uniquely poised to capture a sizable share of the special events business. Forty-three percent of caterers surveyed by the International Caterers Association said their biggest area of growth in 2015 was in corporate sales, and weddings were a close second at 36 percent. Higher corporate sales accompany a growing economy, and nine out of 10 of those caterers said they expect even better business in 2016.

Woops! is seeking savvy investors and entrepreneurs who are passionate about bringing European-style pastries, sandwiches and coffee to their communities. With an investment starting at $52,000 for a macaron kiosk and $168,500 for an in-line bakeshop, Woops! offers entrepreneurs a low initial investment with a high potential return: the brand’s in-line bakeshops generated average sales of $62,000 a month in 2014, and its average kiosk generated $252,000 in sales in the same year.

Learn more about Woops!

For in-depth details about the Woops! franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

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