Pop-Up Event Craze Lets Woops! Franchise Owners Boost Brand Visibility
Taking their macarons on the road, Woops! franchise owners are growing sales by setting up shop at pop-up events in their communities
A farmers market, a back-to-school bash or a 5K for charity. Maybe even a neighborhood block party. Those are just a few community events where savvy Woops! macaron franchise owners bring their colorful, delicious products to the public.
It’s a smart business move. In addition to getting visibility for their kiosks and bakeshops, these Woops! franchise owners are making sales in the moment while generating future income from attendees who want to bring Woops! products to their friends, families and personal gatherings.
Getting into the community pays dividends
“A bakeshop or kiosk Woops! macaron franchise location is a beautiful showcase that lures in customers,” says Tal Avivi, co-founder. “It’s also a base of operations for a much larger gifting enterprise that includes online sales, corporate events, branded opportunities through customizable sleeves and boxes and certainly community events.”
Taking Woops! to such activities, she adds, is a simple way for existing and potential customers to see the products up close, enjoy samples and make purchases. These events draw a wide range of area residents, and so are valuable marketing and promotions opportunities. They help generate sales in the moment, and in the future.
Building a sales pipeline boosts ongoing revenue
“A Woops! franchise owner relies on in-store sales at the kiosk or bakeshop, and both are designed to maximize accessibility and bring in foot traffic,” Avivi says. “Another goal should be to create a pipeline for ongoing sales, and that’s done through expanding online sales, as well as by attending pop-up and annual events in the community. The more people who see Woops! macarons, the better, because when they try, they buy again and again.”
Want to open a Woops! boutique macaron kiosk in your city?
Since our founding in 2012, Woops! has grown to more than 43 locations across the country and is uniquely poised to grow in the $310 billion domestic baking industry. Woops! is rapidly expanding far beyond our proven success in the highly competitive New York City and Tri-State areas, and we’ve targeted 30 additional locations by the end of 2018.
Woops! is seeking savvy entrepreneurs and investors who are excited by the idea of bringing European-style treats and coffee to American consumers. While we don’t require baking experience, we do look for people with managerial experience and an entrepreneurial spirit. We want people who will follow the Woops! proven business model, who want to grow a team, who love people and want to support their communities while creating a great life for themselves and their families.