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Move Over Traditional Wedding Cake Macarons are Stealing the Day

Posted Jan 30th, 2018

Event and catering sales increase Woops! macaron Franchise sales

As modern-day brides seek a unique way to celebrate with guests, they turn to the macaron as a dessert of choice. It’s beautiful, delicate, self-contained and can be customized to reflect the couple’s preferences and personalities. It’s not surprising, then, that for Woops! macaron franchise owners, catering becomes an essential part of their businesses. Weddings, in particular, can offer a significant revenue stream for our franchisees.

Woops! macaron pyramid

“Our successful Woops! franchise owners connect with their customers and further their sales by catering weddings, parties, corporate events and more,” says Raj Bhatt, co-founder of Woops! “Wherever there is a need for a timeless treat — such as our handmade Woops! macarons — the possibilities really are endless. But the point is that catering is an ideal way to increase profitability and a terrific way to connect with future customers.”

Woops! macarons are the dessert of choice for celebrations

It’s been more than a decade since the maven of domesticity, Martha Stewart, declared that the French macaron would overtake the cupcake craze at celebratory events, and she was right. Brides love the variety of colors to choose from, as well as the flavors. Customization options mean that couples can personalize each macaron with the date of their big day, their names or a meaningful word. These specially designed macarons make excellent guest favors or wedding party gifts — they can even double as place cards!

When a bride chooses an alternative to the wedding cake, Woops! franchisees stand to make a tremendous profit with our macaron pyramids, which start at $500. Our wedding carts offer a beautiful display of our delicious macarons. These carts make catering a breeze, and the macarons displayed look like jewelry. Typically, a wedding event will bring in about $1,000, while larger parties can bring in upwards of $4,000.

“The carts are an affordable investment that offers our franchisees a way to really add to their bottom line,” Raj says. “They are made to look much like our macaron kiosk.”

Be a part of the life-event industry by catering Woops! macarons

A Woops! macaron franchise is easy to scale, as the catering industry continues to grow. The research firm IBISWorld reports that this industry grossed $9 billion in revenue in 2014, and alongside this boom has been a love for the French macaron. There’s never been a better time to join Woops!

Woops! offers a low initial investment with a potential for high returns. Startup costs are $59,800 for the macaron kiosk and $168,500 for an in-line baking franchise; our in-line bakeshops generated average sales of $48,500 a month in 2014, and our average kiosk generated $256,000 in sales in the same year.

For more information about beginning your own Woops! franchise business, check out our research pages or request our franchise information report. You can also call 1-866-339-7194, and we’ll be in touch!

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