“Macarons and Cookies by Woops! bakes up revenue with carts, kiosks and upscale shops.
Macarons and Cookies by Woops!—a fun, edgy and whimsical company based in New York City—is putting an American spin on the delectable French macaron. What exactly is a macaron? The company defines theirs as having ‘a cookie-to-filling ratio of 1:1, and a layer of light and smooth filling of ganache, jam, caramel or buttercream against the cookies. The cookie surface should be smooth and glossy. The shell should be perfectly
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