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Why Woops! Macaron Kiosk is a Great Business to Scale

Posted Mar 14th, 2018

Simple business model, shared resources make it easy to own multiple units

Woops!, the fastest-growing American macaron brand that brings the authentic, handmade European confections to the masses, is a great multi-unit investment for franchisees. Our simple business plan doesn’t require food or bakery experience, and shared staff and resources make it easy to run multiple units within the same metropolitan area or region.

Nashville Woops! franchisee Thomas Scott and wife, Angie, run three successful kiosks at Middle Tennessee malls. “The opportunity for growth is huge,” Thomas says. “The return on investment is really strong. It is just a fun business to own and operate.” Woops! also recently signed a deal with a multi-unit owner for kiosks in two Southern coastal cities: Mobile, Alabama, and Pensacola, Florida.

“Woops! is a very easy business to scale. Once you’ve opened a kiosk, it’s not difficult to open another. Shared resources, such as inventory, employees and shipping costs, create better economies of scale,” says Ben Woodruff, VP of Franchise Development and the owner of three Woops! macaron kiosks, two in Georgia and one in South Carolina.

Woops! was founded more than a decade ago in Bryant Park in the heart of New York City and has quietly become the largest producer of handmade, authentic French macarons in the U.S. Currently Woops! has more than 40 locations nationwide and produces over 22,000 macarons a day. Entrepreneur magazine and several other influential franchise publications have singled out Woops! as a successful and affordable franchise investment.

Our streamlined business model requires no baking experience

Macarons are not a simple dessert to make at home. Today’s consumers are attracted to higher-end, hard-to-find products, and Woops! has perfected the art of making macarons for a mass consumer market. All Woops! products are made by hand in our artisanal bakery in New York City, then fast-frozen and shipped to our franchise locations across the United States. Kiosks receive pre-baked, frozen products that are thawed for sale — a simple process that takes only a few minutes.

Because our franchisees have a simple inventory to manage, they can focus on growing their businesses. Our sleek and modern kiosks do well in upscale, busy retail shopping malls and require a minimal staff. They attract impulse shoppers who quickly become regular Woops! customers. With seasonal promotions and top-notch marketing support from our home office and experienced leadership, franchisees will find that brand awareness builds as quickly as consumer demand for their Woops! macarons.

Ready to introduce your city to French macaroons?

Woops! is rapidly expanding far beyond our proven success in the highly competitive New York City and Tri-State areas to cities as far west as San Francisco and as far south as Boca Raton. We’re working on a strategic growth plan to have 100 locations, both kiosks and full-scale bakeshops, nationwide in 2018.

While we don’t require baking experience, we do actively seek people who have managerial experience and an entrepreneurial drive. We want people who will follow the Woops! proven business model, who want to grow a team, who love people and want to support their communities while creating a great life for themselves and their families.

For in-depth details about the Woops! franchise opportunity, download the free franchise report. You can also learn more by visiting the Woops! franchise research pages.

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