Woops! Franchise Announces Plans to Expand in Virginia and Washington DC


The premier macaron franchise plans to open several new locations in Virginia and Washington DC in 2017

Woops! is kicking off the New Year on a high note with the announcement of expansion plans for Virginia and Washington DC. The New York City-based brand is actively seeking savvy investors and first-time entrepreneurs alike to bring the joy of macarons to their communities both in the nation’s capital and across Old Dominion.

Woops! Macaron Franchise Expansion

Why is now a great time to open a Woops!? In 2016, Woops! successfully emerged as the nation’s premier macaron franchise with a record-breaking year of expansion across the country, as well as selling thousands upon thousands of macarons. The result of our success is evident in the fact that Woops! is on track to become the largest provider of retail macarons in the U.S. in early 2017.

“Now is the perfect time to invest in Woops! in Virginia and Washington DC,” says Ben Woodruff, Director of Franchise Development with Woops! “We’re riding a wave of enthusiasm as we enter 2017. Since we began our franchise expansion efforts in earnest in 2016, we successfully opened in multiple states including Tucson, Arizona; Colorado Springs, Colorado; Atlanta, Georgia; King of Prussia, Pennsylvania; and Nashville, Tennessee. The interest in Woops! is so great that we plan to have 100 locations open by the beginning of 2018.”

Join us in spreading the joy of macarons in Virginia and Washington DC — choose from two simple business models

woops franchise kioskWoops! macaron kiosks are the ideal opportunity for an aspiring entrepreneur who has always dreamed of owning a small business. With a low initial investment, Woops! macaron kiosks are easy to run and easy to scale, with minimal moving parts and a very small staff. The business already is a success in malls throughout the country, so Woops! macaron kiosks are the perfect entree into a new career as a small business owner.

“We’ve tested our business model in several malls on the East Coast, and our success has fostered a deep relationship with mall developers who cannot wait for us to come to their malls,” Raj says. “Coming from a background that includes being a franchisee of an espresso bar franchise, I know how important it is to have a simplified business model that is easy to manage, is potentially profitable and is scalable. This is exactly what we have in the malls where we have macaron kiosks open. Not only do customers crave our delicious macarons, but these malls also have the foot traffic necessary to nurture a profitable business over the long-term.”

Woops Franchise in-line BakeshopWoops! in-line bakeshops are perfect for savvy entrepreneurs who want to give their communities an authentic European bakeshop experience with a hip, classic-contemporary aesthetic that is 100% American. Our bakeshops require only a small footprint, from 400 square feet to 1,000 square feet, and the Woops! executive team will assist you in selecting the best location for your business. Training will be extensive so that you will be well prepared to serve not only our macarons, but also our entire line of over 30 international pastries and sandwiches, as well as our branded coffee and other caffeinated delights. Bakeshops still require only a small staff, and our executive team will coach you through every step as your business grows and you earn a loyal, dedicated and growing following in your community.

“I fell in love with the idea of bringing Woops! to Tucson,” says Ellie Lippel, co-owner of the Woops! bakeshop in Tucson. “We’re in the university area, which is vibrant and thriving and full of young people. These people, especially, really desire international food, and with Woops! I can meet them where they are. You can host your customers in this wonderful, intimate setting and know that you are serving them the highest-quality international pastries and sandwiches at a very affordable price.”

Learn more about Woops!

For in-depth details about the Woops! franchise opportunity, download the free franchise report. You can also learn more by visiting the Woops! franchise research pages.

We want to work with you

We’re looking for savvy, passionate people to join our family and invest in a brand that’s quickly becoming one of the most loved in America.

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