Brother and sister Woops! Franchise owners open two kiosks within six months
Woops! macaron multi-unit franchisees Nisha and Mubin Momin believe in the Woops! kiosk business model so much that the entrepreneurial siblings opened two San Antonio locations within the span of six months. They opened their Ingram Park Mall location in June 2017 and their North Star Mall location in December.
Woops! macaron kiosks are the ideal opportunity for the savvy business-owner or the aspiring entrepreneur who has always dreamed of owning a business. With a low initial investment, Woops! macaron kiosks are easy to run, with minimal moving parts and a very small staff.
Woops! has already experienced great success with our kiosks in malls all over the country as well as in Texas. Nisha and Mubin’s San Antonio locations make a total of four Woops! kiosks in the Lonestar State, including boutique kiosks in Katy Mills Mall in Katy Mills, Texas, and Woodlands Mall in The Woodlands, Texas. Additionally, Woops! Offers a full-line bakeshop in Georgetown, Texas. From Tennessee to Texas, the kiosk model has proven to be a rapid return on investment. In 2015, the average annual sales of a Woops! macaron kiosk was $256,000.
“There is such a current craze over French macarons,” says Mubin, who graduated in 2015 with a degree in finance and works as a financial analyst in addition to co-owning his Woops! kiosks.
“Everybody knows about them and everybody wants them but there are very few available and they are really difficult to make. San Antonio has only one other bakeshop that truly focuses on macarons so there is definite opportunity in this market. We are also excited to get into the gifting aspect of our business and we’ve barely scratched the surface of possibility in that area.”
Beautiful branding and high-quality artisanal products make Woops! stand out
Speaking of the revenue potential from gift sales, Mubin is also very pleased with the beautiful packaging and branding which recently has been revamped and that makes it so easy to sell Woops! macarons. “The Woops! marketing team offers so many versatile ways to advertise our products…different boxes, different flavors that match the season, different colors and countless ways to display our products, like our beautiful macaron pyramids,” he says. “It’s nice to have a product that you can put in all different settings based on an event or holiday. Woops! macarons are a really beautiful product.”
Any bakery can sell ordinary cookies and cupcakes, Mubin says, but Woops! French-inspired macarons stand out as a delicacy. “I always tell employees be proud of what we are selling. This is a one of a kind product,” he says. “Woops! uses authentic and high-quality ingredients like white chocolate ganache and pistachios from Turkey and Sicily.”
All of Woops! products are made by hand in our artisanal bakery in New York City, fast-frozen and shipped to our franchise locations across the United States, from San Antonio to Atlanta. Kiosks receive pre-baked, frozen products that are thawed for sale — a very simple process that takes only a few minutes to complete. Because Woops! takes care of producing our treats, our franchisees have only a simple inventory to manage and can focus on growing their businesses.
Want to bring the luxe European Woops! Macaron brand to your city?
Since our founding in 2012, Woops! has grown to more than 22 locations across the country and is uniquely poised to grow in the $310 billion domestic baking industry. Woops! is rapidly expanding far beyond our proven success in the highly competitive New York City and Tri-State areas and we’ve targeted 30 additional locations by the end of 2018.
With start-up costs at $52,000 for macaron kiosk franchising and $175,800 for an in-line bakeshop, Woops! offers investors a low initial investment with a high potential return. For in-depth details about the Woops! franchise opportunity, download the free franchise report. You can also learn more by visiting the Woops! franchise research pages.
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