The premier macaron franchise announces that nine macaron kiosks are available in five of the the East Coast’s hottest malls
Woops!, the nation’s premier macaron franchise, has announced that its corporately owned macaron kiosks in five of the East Coast’s hottest malls are for sale as franchise locations. The five kiosks available are established businesses with a growing customer base, turn-key ready, and are the perfect opportunity for a savvy entrepreneur who desires to purchase a proven business model that is part of a brand with a bright future.
Founded in 2012 with the mission of spreading the joy of French macarons across America, Woops! has grown to 22 locations in New York City and the Tri-State area, where its proven business model continues to flourish. While the macaron kiosk locations — which have been corporately owned and managed in order to prove the business model — are individually priced, the easy-to-run business model boasts a beautiful custom design, proven success in their locations and a growing base of customers that are as enthusiastic about Woops! macarons as we are!
The nine available Woops! franchise macaron kiosks are in the following malls:
- Westfarms in Hartford, Connecticut
- Westfield Trumbull in Trumbull, Connecticut
- Christiana Mall in Christiana, Delaware
- Cherry Hill Mall in Cherry Hill, New Jersey
- Menlo Park Mall in Edison, New Jersey
- Westfield Garden State Plaza in Paramus, New Jersey
- Willowbrook Mall in Wayne, New Jersey
- Walt Whitman Shops in Huntington, New York
- Smith Haven Mall in Lake Grove, New York
“We’ve tested our business model in the nine malls where our corporately owned macaron kiosks are for sale,” says Raj Bhatt, co-owner of Woops!. “Before franchising, it was very important to us to prove the success of our business model. Coming from a background that includes being a franchisee of an espresso bar franchise, I know how important it is to have a simplified business model that is easy to manage, is potentially profitable and is scalable. This is exactly what we have found in these malls. Not only do the customers crave our delicious macarons, but these malls also have the foot traffic necessary to nurture a profitable business over the long term.”
Why are Woops! macaron kiosks a best-bet investment?
Woops! macaron kiosks are the ideal opportunity for a savvy entrepreneur who wants to run a small business with minimal moving parts and a very small staff. The success of our kiosks in the malls of the New York and the Tri State area has proven that the model can earn a rapid return on investment. Our kiosks are custom-designed to showcase the colorful beauty of our macarons. Our kiosks not only look beautiful, but they also come packed with practical features such as built-in refrigeration and a self-contained sink so you can properly serve, store and manage your inventory with ease. Moreover, Woops! has relationships with five of the largest mall companies in America, which are chomping at the bit for Woops! to enter their marketplaces.
“Even if people aren’t aware that they like macarons — though after one bite that will change — people approach our kiosks because of their sheer beauty,” says Ellie Lippel, Woops! Vice President of Marketing and Business Development “Most people have never seen anything like our kiosks, which are designed to make Woops! macarons look like jewelry — decadent, colorful and delicious. If you’re running this business yourself, the return on investment is really great. You can also augment this business by adding a wedding cart, which will allow you to cater events in style and drive profitability in your business.”
Woops! macaron kiosks are an easy-to-run business that requires no baking experience
The majority of the Woops! executive team has significant experience in growing franchise systems, and they also have been franchisees. They worked to devise a business model that requires no baking experience — only the drive to follow our proven systems, manage the business and take care of your customers.
Woops! made a significant investment to open our artisanal bakery in New York City, which hand-produces classic French macarons in more than 20 flavors, as well 30 other international desserts such as Jewish rugelach, French almond croissants and Argentinian alfajor pastries. Our head pastry chef is a Belgian-born master who employs authentic European recipes he learned during his tenure in some of Europe’s finest establishments, as well as some he discovered during his travels around the world.
“From the franchisee perspective, we knew that the most important aspect of the business was to provide the baked goods, macarons and pastries for our franchisees,” Raj says. “Having the artisanal bakery in New York City is a huge advantage. It not only helps our franchisees manage their inventory, but it also guarantees the quality of our products.”
All Woops! products are made by hand in our bakery and fast-frozen and shipped to our franchise locations across the United States. Kiosks receive pre-baked, frozen products that are thawed for sale — a very simple process. Because Woops! takes care of producing our treats, our franchisees can focus on managing their businesses and taking care of their customers.
Low investment for high potential rewards
While the nine macaron kiosks listed above are individually priced, Woops! offers investors a low initial investment with a high potential return: the average kiosk generated $252,000 in sales in 2014.
Learn more about Woops!
For in-depth details about the Woops! franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.
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