Woops! Franchise Announces Immediate Opportunities in Maryland


The premier macaron franchise has two proven locations for sale and plans to open several new locations in Maryland in 2017

Woops!, the nation’s premier macaron franchise, is now officially eligible to franchise in Maryland. The New York City-based brand has proven the business model in two premier locations, Woops! Towson Town Center in Baltimore and Woops! Mall in Columbia, where the boutique macaron kiosks are thriving, growing in both sales and customers. Both locations are now available to own, and Woops! is actively seeking savvy investors and first-time entrepreneurs alike to bring the joy of macarons to their communities across the entire state of Maryland.

woops franchise

Why is now a great time to open a Woops! In Maryland? Since we began our franchise expansion efforts in earnest in 2016, we successfully opened in multiple states including Tucson, Arizona; Colorado Springs, Colorado; Atlanta, Georgia; King of Prussia, Pennsylvania; and Nashville, Tennessee, bringing the total locations to well over 30 in the United States. The interest in Woops! is so great that we plan to have 100 locations open by the beginning of 2018.

The result of our success is evident in the fact that Woops! is on track to become the largest provider of retail macarons in the U.S. in early 2017.

“We are very excited to be opening on one of the premier markets in the US and are seeking great franchise partners to open new in-lines bakeshops as well as new luxury macaron kiosks,” says Ben Woodruff, Director of Franchise Development with Woops!. “Some of the top retail locations in the nation are located in Maryland, and we anticipate having much success with our franchise partners in this market.”

Join us in spreading the joy of macarons in Maryland — choose from two simple business models

woops franchise kioskWoops! macaron kiosks are the ideal opportunity for an aspiring entrepreneur who has always dreamed of owning a small business. With a low initial investment, Woops! macaron kiosks are easy to run and easy to scale, with minimal moving parts and a very small staff. The business already is a success in malls throughout the country, so Woops! macaron kiosks are the perfect entree into a new career as a small business owner.

“We’ve tested our business model in several malls on the East Coast, and our success has fostered a deep relationship with mall developers who cannot wait for us to come to their malls,” Raj says. “Coming from a background that includes being a franchisee of an espresso bar franchise, I know how important it is to have a simplified business model that is easy to manage, is potentially profitable and is scalable. This is exactly what we have in the malls where we have macaron kiosks open. Not only do customers crave our delicious macarons, but these malls also have the foot traffic necessary to nurture a profitable business over the long-term.”

woops franchise in-line bakeshopWoops! in-line bakeshops are perfect for savvy entrepreneurs who want to give their communities an authentic European bakeshop experience with a hip, classic-contemporary aesthetic that is 100% American. Our bakeshops require only a small footprint, from 400 square feet to 1,000 square feet, and the Woops! executive team will assist you in selecting the best location for your business. Training will be extensive so that you will be well prepared to serve not only our macarons, but also our entire line of over 30 international pastries and sandwiches, as well as our branded coffee and other caffeinated delights. Bakeshops still require only a small staff, and our executive team will coach you through every step as your business grows and you earn a loyal, dedicated and growing following in your community.

“I fell in love with the idea of bringing Woops! to Tucson,” says Ellie Lippel, co-owner of the Woops! bakeshop in Tucson. “We’re in the university area, which is vibrant and thriving and full of young people. These people, especially, really desire international food, and with Woops! I can meet them where they are. You can host your customers in this wonderful, intimate setting and know that you are serving them the highest-quality international pastries and sandwiches at a very affordable price.”

Learn more about Woops!

For in-depth details about the Woops! franchise opportunity, download the free franchise report. You can also learn more by visiting the Woops! franchise research pages.

We want to work with you

We’re looking for savvy, passionate people to join our family and invest in a brand that’s quickly becoming one of the most loved in America.

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