Woops! franchise continues to rapidly expand as it sets its sights on becoming the nation’s first name brand macaron franchise
Woops! is rapidly emerging as the nation’s premier macaron franchise. Founded in 2012 with the mission of spreading the joy of the French macaron across America, Woops! has set its sights on becoming the nation’s first name brand macaron franchise. The brand is well on its way with the announcement of three recent openings: macaron kiosks in Nashville, TN, and King of Prussia, PA, and a bakeshop in Tucson, AZ.
The rapid expansion into three new markets in August and September is part of the brand’s franchising efforts which began in earnest at the beginning of 2016. Woops! has grown to nearly 30 locations, proving that its business model could thrive outside of the hyper-competitive New York City and Tri-State area where the brand first opened its doors.
“It was very important to us as a franchisor to provide a business model that was simple-to-operate and profitable,” says Gal Danay, co-founder of Woops! “Once we established that our brand could thrive in New York City, we knew that Woops! would be successful anywhere in the country. This has proven to be true in all of the places where we’ve opened a new location. The result of our success has generated a ton of interest in our brand, and we now have a full pipeline of eager entrepreneurs who are ready to bring Woops! to their communities. By the end of the year, we will be the largest retailer of macarons in America and in 2017, we expect to open 100 locations across the country.”
Woops! offers two business models that are a perfect fit for first-time entrepreneurs
Woops! macaron kiosks are the ideal opportunity for an aspiring entrepreneur who has always dreamed of owning a small business. With a low initial investment, Woops! macaron kiosks are easy to run and easy to scale, with minimal moving parts and a very small staff. The business already is a success in malls throughout the country, so Woops! macaron kiosks are the perfect entree into a new career as a small business owner.
“We’ve tested our business model in several malls on the East Coast, and our success has fostered a deep relationship with mall developers who cannot wait for us to come to their malls,” Raj says. “Coming from a background that includes being a franchisee of an espresso bar franchise, I know how important it is to have a simplified business model that is easy to manage, is potentially profitable and is scalable. This is exactly what we have in the malls where we have macaron kiosks open. Not only do customers crave our delicious macarons, but these malls also have the foot traffic necessary to nurture a profitable business over the long term.”
Woops! in-line bakeshops are perfect for savvy entrepreneurs who want to give their communities an authentic European bakeshop experience with a hip, classic-contemporary aesthetic that is 100% American. Our bakeshops require only a small footprint, from 400 square feet to 1,000 square feet, and the Woops! executive team will assist you in selecting the best location for your business. Training will be extensive so that you will be well-prepared to serve not only our macarons, but our entire line of over 30 international pastries and sandwiches, as well as our branded coffee and other caffeinated delights. Bakeshops still require only a small staff, and our executive team will coach you through every step as your business grows and you earn a loyal, dedicated and growing following in your community.
“I fell in love with the idea of bringing Woops! to Tucson,” says Ellie Lippel, co-owner of the Woops! bakeshop in Tucson. “We’re in the university area, which is vibrant and thriving and full of young people. These people, especially, really desire international food, and with Woops! I can meet them where they are. You can host your customers in this wonderful, intimate setting and know that you are serving them the highest-quality international pastries and sandwiches at a very affordable price.”
Woops! expansion efforts are only beginning
In addition to the three recent openings, the premier macaron franchise has plans to expand into Texas, Massachusetts, Alabama, Florida, Oklahoma, Colorado, as well as increase the brand’s footprint in New Jersey and New York City before the end of the year.
“What is very validating for us as a franchisor is that our franchisees are already signing on to open more stores with us,” Gal says. “They have experienced how easy our business models are to scale and how successful a Woops! franchise location can be.”
Learn more about Woops!
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