New location continues brand’s growth in major metropolitan areas alongside smaller communities as entrepreneurs latch onto this on-trend gifting concept

Boston residents who crave something delicious, colorful and unique have a wonderful new option to explore in Cambridge, MA, thanks to the continued growth of Woops! in the area.

There are now four Woops! macaron franchise locations in the center the Boston area, proof that the concept continues to thrive in major metropolitan markets even as it spreads into smaller communities throughout the country.

Boston franchise owner grows presence

Owner Bruno Alves now has three Woops! macaron kiosk franchise locations and says that his growth is due to the reception he got with his earlier two locations.

“I am excited to continue introducing Woops! to the Greater Boston community, which has been welcoming and receptive to us,” says Alves, who previously held positions with Unilever and also was the CEO of Gallo Brazil, the largest olive-oil brand in that country, for 10 years. “Woops! is unlike anything in the area — it’s not just another chain, but a type of venue where locals can come and gather.”

Bakeshops and kiosks are popular destinations

The success in Boston is being mirrored all over the country because Woops! is more than a place to purchase high-quality baked goods, says Tal Avivi, Chief Design & Creative Officer.

“Whether it’s one of our beautiful mall kiosks or a colorful bakeshop model in the middle of a busy city block, Woops! draws interest because of its Instagrammable appearance,” Avivi says. “Then, once people sample our products, they are excited and eager to purchase gifts for family and friends in their community.”

Since our founding in 2012, Woops! has grown to more than 50 locations throughout the country and is uniquely poised to grow in the $310 billion domestic baking industry. Woops! is rapidly expanding far beyond our proven success in the highly competitive New York City and Tri-State areas, and we’ve targeted 15  additional locations by the end of 2018.

Woops! is seeking savvy entrepreneurs and investors who are excited by the idea of bringing European-style treats and coffee to American consumers. While we don’t require baking experience, we do look for people with managerial experience and an entrepreneurial spirit. We want people who will follow the Woops! proven business model, who want to grow a team, who love people and want to support their communities while creating a great life for themselves and their families.

Want to open a Woops! boutique macaron kiosk in your city?

For in-depth details about the Woops! franchise opportunity, download the free franchise report. You also can learn more by visiting the Woops! Franchise research pages.