Woops! Franchise Celebrates Grand Opening of Bakeshop in Tucson, AZ


Two sisters document their journey of opening a bakeshop with the premier macaron franchise


The decision to leave a career to go into business yourself is one of exhilaration, risk and determination. With Woops!, the premier macaron franchise, two sisters discover what happens when you franchise with a brand that supports you through every step of the process.

Naomi and Ellie Lippel celebrated the grand opening of their Woops! Bakeshop franchise location in late August in Tucson, Arizona. For the first time, their customers filled the bright and cozy bakeshop, decorated in the contemporary American chic the Woops! Bakeshop pioneered in our proven locations in New York City and the Tri-State area. The delicious array of more than 20 flavors of macarons were on full display, along with the assortment of over 30 treats from around the world — including Jewish rugelach, French almond croissants and Argentinian alfajor pastries. As for the Woops! perfectly blended artisanal coffee, well, we can smell the savory aroma from here.

Every step of the sisters’ journey as Woops! franchise owners has been beautifully captured in a wonderful and entertaining blog entitled, “Writing a New Chapter: Keep up with the adventures of Lippel sisters Naomi and Ellie as they build their Woops! cafe and their new life.” For an entrepreneur thinking about opening a Woops! Bakeshop, the blog is very insightful. It details the sisters’ decision to franchise with Woops!, their training in New York City, the build-out and construction, and their successful opening day in business.

“Thanks to our family and our many friends and colleagues for your support in making this happen, and for believing in our dream with us,” Naomi writes. “Now the ‘real work’ begins….A thousand thanks to our Woops! team in New York, who have patiently walked us through every step of the way, giving advice and answering our plethora of questions day and night.”

A low-initial investment is only the beginning of the many reasons why the Woops! Bakeshop model is a perfect fit for first-time entrepreneurs. The Woops! executive team has a prestigious background in growing franchise systems and has devised a business model that is easy to run and easy to scale, requiring few moving parts and a small staff. The training, as Naomi captures on her blog, is an ongoing process, where the executive team helps new franchise owners in every step from site selection, to build-outs, to correctly serving our delicious products and coffee, to grand opening and beyond.


The Woops! Bakeshop has been designed to provide the authentic artisan experience consumers are craving. The classic-contemporary aesthetic of our white-brick walls and ceramic tiled floors enhances the colorful arrays of macarons and the perfectly arranged displays of artisanal international pastries — which are front and center in our stores. Add in flowers, good lighting and comfortable places to sit, and Woops! franchises have the advantage of being places people actually want to hang out.

“We wanted to provide a business model that would be as easy to manage for an entry-level franchisee as it would be for a franchisee with a ton of experience,” says Tal Avivi, co-founder of the Woops! franchise. “Our in-line bakeshop was designed to have a small footprint — a thousand square feet maximum — which benefits our franchisees a number of ways,” Tal says. “For starters, it is easier to find great real estate in places where the Woops! franchise will really take off. Having a small footprint also means the stores are easy to get up and running and have lower construction costs. From an operational standpoint, the business is efficient to run and requires only a small staff. All of the products are shipped to you from our artisanal bakery in New York City, which makes it easy to manage inventory and maintain quality.”

Woops! is a proven business with high potential returns. Since our founding in 2012, Woops! has grown to more than 22 locations across the country and has become uniquely poised to grow in the $310 billion domestic baking industry. Woops! is rapidly expanding far beyond our proven success in the highly competitive New York City and Tri-State areas, including the recent signing of a bakeshop franchise in Austin, Texas.

Macaron Wall“I fell in love with the idea of bringing Woops! to Tucson,” Ellie says. “We’re in the university area, which is vibrant and thriving and full of young people. These people, especially, really desire international food, and with Woops! I can meet them where they are. You can host your customers in this wonderful, intimate setting and know that you are serving them the highest-quality international pastries and sandwiches at a very affordable price.”

The success of our in-line bakeshop model is evident in the numbers: the Woops! Bakeshop model produces average monthly sales in excess of $62,000. In addition to the revenues derived from our bakeshop model, franchise owners can tap into additional revenue streams from event sales — a $9 billion market for catering for everything from business meetings to weddings.

We encourage you to read on as Naomi and Ellie document their experience as successful Woops! bakeshop owners by clicking here.

Learn more about Woops!

For in-depth details about the Woops! franchise opportunity, download the free franchise report. You can also learn more by visiting the Woops! franchise research pages.

We want to work with you

We’re looking for savvy, passionate people to join our family and invest in a brand that’s quickly becoming one of the most loved in America.

Request your free Franchise Information Report

"*" indicates required fields

SMS opt-in*
This field is for validation purposes and should be left unchanged.