Woops! Franchise Packaging Updates Boost Branding and Revenue
Customization positions Woops! macarons as a premier gifting option
Woops!, the brand introducing Americans to handmade French macarons, continues to position itself as a year round destination for gift giving with new gift boxes, customizable box sleeve packaging and fun greeting cards.
The new customizable box sleeves are another fun way for Woops! franchisees to market our macarons for multiple gift giving opportunities, from traditional gifting to corporate gifts. For Valentine’s Day we bundled box sets with greeting cards for online gift giving packages, making shopping quick and convenient.
“Customization is really important to consumers and we’ve introduced several ways for people to customize the Woops! gifting experience. People want to feel like they are giving something custom made, whether it is to a friend, a loved one or a business prospect or associate,” says Tal Avivi, co-founder of Woops! “Our new customizable box sleeves allow consumers to add a personal message or even a company logo and instantly customize our boxes for any occasion.”
Founded more than a decade ago in Bryant Park in the heart of New York City, Woops! has quietly become the largest producer of handmade, authentic French macarons in the U.S. Currently Woops! has more than 40 locations nationwide and produces over 22,000 macarons a day. Most macaron vendors only have a few flavors, but Woops! locations often have more than 20 varieties at a time in hip American and European flavors. Entrepreneur magazine and several other top franchise publications have highlighted Woops! as a successful and affordable franchise investment.
For entrepreneurs looking for a fun entre into the food business that doesn’t require baking experience, Woops! macarons are a perfect “just because” treat as well as a sought-after gift idea.
Woops! continues to expand corporate and consumer gift options
In addition to our new customizable box sleeves, Woops! still offers custom printed macarons. Add catering sales and our popular macaron pyramids to the mix and franchisees have several consistent revenue streams that branch out beyond kiosk sales and extend into corporate gifting and special event planning.
“Our new paper sleeves are a really great opportunity for franchisees to go to companies and promote Woops! as a corporate gift,” Tal says. “Franchisees can do a custom sleeve with a customer’s logo, custom messaging, etc.These new box sleeves are very accessible and very affordable, so they’re perfect for everyday gift giving as well.”
Ready to introduce your community to Woops!?
Woops! is rapidly expanding far beyond our proven success in the highly competitive New York City and Tri-State areas, and we’ve targeted 30 additional locations by the end of 2018. Woops! offers two types of businesses for investors, the in-line bake shop which is a proven success story in cities as vastly different as Brooklyn, New York, and Tucson, Arizona, and the stylish kiosk, which is creating macaron fans in malls nationwide. Whichever business model you choose, in-line bake shop or kiosk, Woops! is ideal for all types of investors — from aspiring entrepreneurs who have always dreamed of owning a small business to experienced investors looking to expand their business portfolio.
While we don’t require prior baking experience, we do actively seek people who have managerial experience and an entrepreneurial spirit. We want people who will follow the Woops! proven business model, who want to grow a team, who love people and want to support their communities while creating a great life for themselves and their families.