Woops! Macaron Franchise Ramps Up for Rapid California Expansion


The nation’s premier macaron franchise enters the California market on the heels of several months of rapid national expansion

Woops!, the nation’s premier macaron franchise, is seeking savvy entrepreneurs to spread the joy of the French macaron across the Golden State of California. Founded in 2012 in New York City, Woops! has been rapidly expanding across America, with nearly 40 locations open since franchise development efforts began in earnest in early 2016.  


In the last few months, Woops! has opened several new locations including macaron kiosks in Nashville, Tennessee; Atlanta, Georgia; and King of Prussia, Pennsylvania; and a bakeshop in Tucson, Arizona. Before the end of the year, Woops! will open new locations in Charlotte, North Carolina; Boston, Massachusetts; Oklahoma City, Oklahoma; and West Nyack, New York. The rapid expansion into several new markets has prepared us for expansion into California, which is a natural fit for Woops!, as California is home to some of our our nation’s hippest cities and some of our most celebrated cuisine, as well as a population that is proudly diverse, multicultural and highly educated.

“We’re very excited to begin franchising in California,” says Ben Woodruff, VP of Franchise Development with Woops! and the owner of a Woops! macaron kiosk in Atlanta, Georgia.  “We’ve proven that our business model is simple to operate, profitable and easy to scale in this record-breaking year of national expansion. As a franchise owner, I can attest to the ease of our business model, the exceptional support of our executive team and the demand for our products firsthand. Macarons are very hot right now and the majority of the markets outside of New York are underserved and highly fragmented, especially California, which has several markets we couldn’t be more excited to enter.”

Woops! offers two business models that are a perfect fit for first-time entrepreneurs in California

westchester-5_ReSized Woops! macaron kiosks are the ideal opportunity for an aspiring entrepreneur who has always dreamed of owning a small business. With a low initial investment, Woops! macaron kiosks are easy to run and easy to scale, with minimal moving parts and a very small staff. The business already is a success in malls throughout the country, so Woops! macaron kiosks are the perfect entree into a new career as a small business owner.

“We’ve tested our business model in several malls on the East Coast, and our success has fostered a deep relationship with mall developers who cannot wait for us to come to their malls,” Raj says. “Coming from a background that includes being a franchisee of an espresso bar franchise, I know how important it is to have a simplified business model that is easy to manage, is potentially profitable and is scalable. This is exactly what we have in the malls where we have macaron kiosks open. Not only do customers crave our delicious macarons, but these malls also have the foot traffic necessary to nurture a profitable business over the long-term.”

27th Street Woops! in-line bakeshops are perfect for savvy entrepreneurs who want to give their communities an authentic European bakeshop experience with a hip, classic-contemporary aesthetic that is 100% American. Our bakeshops require only a small footprint, from 400 square feet to 1,000 square feet, and the Woops! executive team will assist you in selecting the best location for your business. Training will be extensive so that you will be well prepared to serve not only our macarons, but also our entire line of over 30 international pastries and sandwiches, as well as our branded coffee and other caffeinated delights. Bakeshops still require only a small staff, and our executive team will coach you through every step as your business grows and you earn a loyal, dedicated and growing following in your community.

“I fell in love with the idea of bringing Woops! to Tucson,” says Ellie Lippel, co-owner of the Woops! bakeshop in Tucson. “We’re in the university area, which is vibrant and thriving and full of young people. These people, especially, really desire international food, and with Woops! I can meet them where they are. You can host your customers in this wonderful, intimate setting and know that you are serving them the highest-quality international pastries and sandwiches at a very affordable price.”

Learn more about Woops!

For in-depth details about the Woops! franchise opportunity, download the free franchise report. You can also learn more by visiting the Woops! franchise research pages.

We want to work with you

We’re looking for savvy, passionate people to join our family and invest in a brand that’s quickly becoming one of the most loved in America.

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