Woops! Franchise Review: Meet Thomas Scott


The premier macaron franchise opens a new location in Nashville, Tennessee, as the brand continues a rapid nationwide expansion

nashville-woops-macaron-opry-millsWoops! is the rare low-cost franchise opportunity that is easy-to-operate, easy-to-scale and a joy to own. Founded in 2012 with the mission of spreading the joy of macarons across America, Woops! has grown to nearly 30 locations and is on pace to become the largest retail provider of macarons in the U.S. by the end of 2016.

What is our secret? For Thomas Scott, a Nashville-based entrepreneur with several years in the franchise industry, Woops! is not only a simple business to operate but also an incredibly rewarding experience. Thomas recently opened a luxury macaron kiosk in the Opry Mills Mall, a go-to destination in Music City for locals and tourists alike. As a result of the perfect location and the perfect treats for sale, Thomas has become one of the top performing Woops! franchise owners in our network.

“It is a ridiculously simple business to operate,” Thomas says. “I get to take all the credit for the really fun, curated food items without having to do any of the dirty work. The hardest part of this business is just the hike to the storage room! I get to enjoy all the positive feedback, fun conversations and smiles from customers as they really enjoy the customer experience. We watched a few families yesterday slowly go through boxes and share each flavor; they all had ear-to-ear smiles. Two kids liked them so much they came back and said, ‘thank you for the strawberry milkshake.’ The instant validation you get makes the business a lot of fun to operate and the employees are really having a good time too.”

What makes Woops! macaron kiosks easy-to-operate and easy-to-scale? Woops! macaron kiosks are the ideal opportunity for an aspiring entrepreneur who has always dreamed of owning a small business. With a low initial investment, Woops! macaron kiosks are luxurious signature features of malls that have high foot traffic. The kiosks were designed for both beauty and practicality, and the model has been successful in malls across America, where customers across every demographic are just as enthusiastic about French macarons as we are! The business requires limited moving parts and a small staff.

“It is a luxury business that really stands out,” Thomas says. “The feedback from the mall, mall employees, customers and other business owners has been that we have — by far — the most beautiful looking business in the mall. The look and feel of the business is over the top and it stops people in their tracks. A customer said visiting our kiosk was a little like going on a vacation, and she is right. We are selling an experience that people get when they travel, and our macarons really are as good as anything you can find in Paris.”

Woops! is rapidly expanding across the United States. With multiple locations in the Tri-State area, Woops! launched macaron kiosks in Nashville, Tennessee, and King of Prussia, Pennsylvania, and a bakeshop in Tucson, Arizona, in early September. The macaron franchise is just getting started, with plans to expand into Georgia, Texas, Massachusetts, Alabama, Florida, Oklahoma and Colorado, as well as increase the brand’s footprint in New Jersey and New York City before the end of the year.

“The opportunity for growth is huge,” Thomas says. “The return on investment is really strong. It is just a fun business to own and operate. I make people smile and when they find us, they get really excited. A macaron is a really special dessert item and the interaction with customers is a lot of fun for the employees and the owner. I hate to leave the kiosk when I visit, and I find myself bummed out to go back to my office — it is just a fulfilling business to own. You’ll smile a lot if you own one.”

Ready to bring Woops! macaron franchise to your community?

With start-up costs at $52,000 for macaron kiosk franchising and $175,800 for an in-line bakeshop, Woops! offers investors a low initial investment with a high potential return. Woops! is uniquely poised to capture an outsized share of the $310 billion American baking industry and rapidly expand across the country. We’re actively seeking savvy investors and entrepreneurs who are passionate about bringing European-style pastries, sandwiches and coffee to their communities.

Learn more about Woops! franchise

For in-depth details about the Woops! franchise opportunity, download the free franchise report. You can also learn more by visiting the Woops! franchise research pages.

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We’re looking for savvy, passionate people to join our family and invest in a brand that’s quickly becoming one of the most loved in America.

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