Woops! Franchise Targets Malls Across America

NEWS & INSIGHTS: Featured

The premier macaron franchise announces plans to rapidly expand into dozens of the country’s hottest malls

Woops!, the nation’s premier macaron franchise, has announced plans to expand into the hottest malls in Boston, Denver, Pittsburgh, Dallas, Houston and Indianapolis, as well as the Ohio cities of Columbus and Cincinnati, and the Charlotte area of North Carolina.

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Founded in 2012 with the mission of spreading the joy of French macarons across America, Woops! has grown to 22 locations in New York City and the Tri-State area, where its business model is flourishing. Macaron kiosks boast a beautiful custom design and proven success in existing mall locations with a growing base of customers who are as enthusiastic about Woops! macarons as we are!

The Woops! macaron franchise is targeting the following malls:

  • Boston – Natick Mall
  • Boston – South Shore Plaza
  • Boston – Northshore Mall
  • Boston – Burlington Mall
  • Boston – Cambridgeside Galleria
  • Denver – Park Meadows Mall
  • Denver – Southwest Plaza
  • Denver – Colorado Mills
  • Ohio – Polaris Fashion Place (Columbus)
  • Ohio – Kenwood Towne Center (Cincinnati)
  • Ohio – Easton Town Center (Columbus)
  • North Carolina – SouthPark (Charlotte – area)
  • Pittsburgh – Ross Park Mall
  • Indianapolis – The Fashion Mall at Keystone
  • Dallas – The Parks at Arlington
  • Houston – Willowbrook Mall
  • Houston – Baybrook Mall

“We’ve tested our business model in several malls on the East Coast, and our success has fostered a deep relationship with mall developers, who just cannot wait for us to come to their malls,” says Raj Bhatt, co-owner of Woops!. “Coming from a background that includes being a franchisee of an espresso bar franchise, I know how important it is to have a simplified business model that is easy to manage, is potentially profitable and is scalable. This is exactly what we have in the malls where we have macaron kiosks open. Not only do customers crave our delicious macarons, but these malls also have the foot traffic necessary to nurture a profitable business over the long-term.”

Why are Woops! macaron kiosks a best-bet investment?

Woops! macaron kiosks are the ideal opportunity for a savvy entrepreneur who wants to run a small business with minimal moving parts and a very small staff. The success of our kiosks in the malls of the New York and the Tri-State area has proven that the model can earn a rapid return on investment. Our kiosks are custom-designed to showcase the colorful beauty of our macarons. Our kiosks not only look beautiful, but they also come packed with practical features such as built-in refrigeration and a self-contained sink so you can properly serve, store and manage your inventory with ease.

“Even if people aren’t aware that they like macarons — though after one bite that will change — people approach our kiosks because of their sheer beauty,” says Ellie Lippel, Woops! Vice President of Marketing and Business Development. “Most people have never seen anything like our kiosks, which are designed to make Woops! macarons look like jewelry — decadent, colorful and delicious. If you’re running this business yourself, the return on investment is really great. You can also augment this business by adding a wedding cart, which will allow you to cater events in style and drive profitability in your business.”

Woops! macaron kiosks are an easy-to-run business that requires no baking experience

The majority of the Woops! executive team has significant experience in growing franchise systems, and they also have been franchisees. They worked to devise a business model that requires no baking experience — only the drive to follow our proven systems, manage the business and take care of your customers.

Woops! made a significant investment to open our artisanal bakery in New York City, which hand-produces classic French macarons in more than 20 flavors, as well 30 other international desserts such as Jewish rugelach, French almond croissants and Argentinian alfajor pastries. Our head pastry chef is a Belgian-born master who employs authentic European recipes he learned during his tenure in some of Europe’s finest establishments, as well as some he discovered during his travels around the world.

“From the franchisee’s perspective, we knew that the most important aspect of the business was to provide the baked goods, macarons and pastries for our franchisees,” Raj says. “Having the artisanal bakery in New York City is a huge advantage. It not only helps our franchisees manage their inventory, but it also guarantees the quality of our products.”

All Woops! products are made by hand in our bakery and fast-frozen and shipped to our franchise locations across the United States. Kiosks receive pre-baked, frozen products that are thawed for sale — a very simple process. Because Woops! takes care of producing our treats, our franchisees can focus on managing their businesses and taking care of their customers.

Low investment for high potential rewards

Woops! is poised to capture a sizable share of the $310 billion American baking industry and rapidly expand across the country. Woops! is actively seeking savvy investors and entrepreneurs who are passionate about spreading the joy of French macarons to their communities.

With start-up costs at $52,000 for a macaron kiosk, Woops! offers investors a low initial investment with a high potential return: our average macaron kiosk has generated $252,000 in annual sales.

Learn more about Woops!

For in-depth details about the Woops! franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

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