Woops! Franchise to Open Bakeshop in Austin, Texas


Candice Lui fulfills lifelong dream of entrepreneurship by bringing the premier macaron franchise to Austin, Texas

“Austin is a very dynamic city and I definitely wanted to bring something unique here.” Candice says. “When I was out with my family, we got to talking about the lack of options for desserts in Austin. I started doing my research online, and I discovered Woops! It was love at first sight. I’ve always loved French macarons and knew that the array of international pastries and coffee would also be a hit in Austin. I wanted to franchise with a brand that had a proven business model. As a former academic advisor for the University of Texas in Austin, I don’t have an business experience, so I needed a brand that could make the running and managing of the business easy.”

When Candice made up her mind to franchise with Woops! she and her husband were off to New York City to see the Woops! bakeshop concept in action.


Candice Lui is bringing the Woops! macaron franchise to Austin, Texas.

“The store was beautiful. My husband and I couldn’t help but to admire the wonderful array of macarons and pastries displayed and the gorgeous interior.” Candice says. “All of the pastries we tasted were delicious! We especially liked the French macarons, Belgian liege waffles, and the pate a choux. The coffee, teas and hot chocolate were excellent too!”

Making the leap to open a Woops! macaron franchise

Candice and her husband met with members of the Woops! executive team to learn more about the brand’s business model. The Luis were relieved to learn that the majority of the Woops! executive team has significant experience in growing franchise businesses and systems. Woops! leaders devised a business model that requires no baking experience — only the drive to follow proven systems, manage the business and take care of customers.

Woops! made a significant investment to open an artisanal bakery in New York City, which hand-produces classic French macarons in more than 20 flavors, as well 30 other international desserts, such as Jewish rugelach, French almond croissants and Argentinian alfajor pastries. Our head pastry chef is a Belgian-born master who employs authentic European recipes he learned during his tenure in some of Europe’s finest establishments, as well as some he discovered during his travels around the world.

All Woops! products are made by hand in our bakery, fast-frozen and shipped to our franchise locations across the United States. The in-line bakeshops receive ready-to-bake products that can be prepared in 20 minutes.


“After visiting the bakeshop, and meeting with the leadership team, I was impressed that Woops! doesn’t cut corners in terms of quality,” Candice says. “They only use the best-possible ingredients, which is apparent from the very first bite. In a place like Austin, people are cognizant that what they put into their mouths is important. The fact that Woops! doesn’t cut corners is crucial to the future of my business and winning new customers.”

Bring Woops! to your community today!

Candice is researching the perfect location in Austin for an authentic European bakeshop experience with a hip, classic-contemporary aesthetic that is 100% American. Woops! bakeshops require a small footprint, from 400 square feet to 1,000 square feet, and the Woops! executive team will assist you in selecting the best location for your business.

“The executive team has been really wonderful with helping me navigate the process of finding the perfect location with the fairest lease agreement,” Candice says. “We’re going to open early next year, and I couldn’t be more excited!”

Learn more about Woops!

For in-depth details about the Woops! franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

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We’re looking for savvy, passionate people to join our family and invest in a brand that’s quickly becoming one of the most loved in America.

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