Experience websites offer valuable positive, and free, word-of-mouth advertising that helps boost a franchise’s profile and increase revenue
Social media plays an increasingly large role in all that we do, including referrals for goods, services and food experiences. That’s why savvy Woops! macaron franchise owners are maximizing their visibility on multiple review and travel sites to drive sales and boost business.
“Sites like Yelp and TripAdvisor showcase the value of a good opinion,” explains Tal Avivi, co-founder. “When someone who lives or works near a Woops! kiosk or bakeshop posts a positive review, hundreds if not thousands of people see it. And if a traveler who’s in town for business, or there to see family, enjoys a trip to a Woops! bakeshop and reports positively, the same thing happens.”
Leveraging social media for brand awareness
That’s why Woops! macaron kiosk franchise owners, as well as bakeshop franchise owners, should ensure that they have a robust social media strategy that includes listings on the major review platforms. That way, consumers can find them when they are looking online for unique, fun food and beverage opportunities, and then visit the location.
“No one can find you if you’re not there,” Avivi says. “Our team helps franchise owners create attractive, informative profiles that create interest and generate business. For most sites a listing is free, so it’s wonderful word of mouth that helps with marketing — and doesn’t cost a thing.”
Responding to all comments is vital
It’s also important that the social sites, particularly heavily trafficked consumer ones like Yelp, are monitored regularly. That way all comments can be responded to, and it shows an engaged, enthusiastic business.
“Most reviews are very positive, and Woops! franchise owners do a great job of thanking that person for their time and generous comments,” Avivi says. “And even if someone, for whatever reason, didn’t have a great experience, it’s smart business to connect with them and try to make it right. That impresses people very much, as well, and they often go back to update their comment with a more positive one. This kind of engagement really helps the business grow.”
Since our founding in 2012, Woops! has grown to more than 40 locations across the country and is uniquely poised to grow in the $310 billion domestic baking industry. Woops! is rapidly expanding far beyond our proven success in the highly competitive New York City and Tri-State areas, and we’ve targeted 30 additional locations by the end of 2018.
Woops! is seeking savvy entrepreneurs and investors who are excited by the idea of bringing European-style treats and coffee to American consumers. While we don’t require baking experience, we do look for people with managerial experience and an entrepreneurial spirit. We want people who will follow the Woops! proven business model, who want to grow a team, who love people and want to support their communities while creating a great life for themselves and their families.
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