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Woops! Macaron Franchise Kiosks Benefit from Retail Upsurge

Posted Feb 22nd, 2018

America’s fastest-growing macaron franchise is an ideal investment as consumer spending and love for malls rises

Consumer spending is on an upswing nationwide, and a Woops! is a great choice for entrepreneurs who want to capitalize on the retail resurgence by investing in one of our potentially profitable, yet simple-to-run kiosks.

The Woops! boutique kiosk model with its colorful, jewel-like rows of handmade macarons is an ideal business to launch in shopping malls. While online shopping is convenient, people still love to congregate, connect and engage at community centers like malls, according to Nielsen. Members of Generation Z, especially, love to shop, eat and socialize at malls. According to a new inMarket report, which defines Gen Z as those born after 1995, young shoppers gravitate toward mall-based stores. Armed with $4 billion in buying power, they are now America’s largest consumer group, outpacing millennials.

Founded over a decade ago in Bryant Park in the heart of New York City, Woops! has quietly become the largest producer of handmade and authentic French macarons in the U.S. Woops! has more than 40 locations nationwide and currently produces more than 22,000 macarons a day. Unlike most macaron vendors that only have a small number of flavors, Woops! locations often have 20 or more varieties at a time in hip, fashionable American and European flavors. Entrepreneur magazine and several other top franchise publications have highlighted Woops! as a successful and affordable franchise investment.

Woops! continues to expand nationally in 2017 — primarily through our popular kiosk model, which is bringing our macarons to bustling malls in cities like San Antonio. In large metropolitan areas such as Nashville, Tennessee, Woops! kiosks thrive in multiple locations. Woops! franchisee Thomas Scott owns kiosks in three Nashville area malls — Opry Mills, Cool Springs Galleria and The Mall at Green Hills.

“Malls are really an exciting destination for shoppers, and Woops! offers a unique treat that outshines the usual food court offerings,” Scott says. “Nashvillians love our macarons, and our kiosks are a welcome sight for busy shoppers looking for a treat to enjoy while shopping or to take home to their friends and family.”

Woops! macaron kiosks are for all types of investors — an ideal opportunity for an aspiring entrepreneur who has always dreamed of owning a small business, and a simple operations model for the experienced investor looking to expand their business portfolio.

Woops! kiosks are an effective business model in malls

Woops! franchisees are having great success with kiosks in malls all over the country, including New York and the Tri-State area, Massachusetts, Tennessee, Georgia, North Carolina, Oklahoma and Texas. The kiosk model has proven to be a rapid return on investment, and Woops! is actively seeking new expansion opportunities in northern states like Michigan, where we recently received a license to franchise.

“From an operational standpoint, the Woops! kiosk business is efficient to run and requires only a small staff,” says Gil Kiryati, co-CEO of Operations. “We worked hard to create a business model that would be as easy to manage for an entry-level franchisee as it would be for a franchisee with a ton of experience.”

Ready to open a Woops! franchise in your local mall?

Woops! is rapidly expanding far beyond our proven success in the highly competitive New York City and Tri-State areas, as we work on a strategic growth plan to have 100 locations nationwide by early 2018.

While we don’t require prior baking experience, we do actively seek people who have managerial experience and an entrepreneurial spirit. We want people who will follow the Woops! proven business model, who want to grow a team, who love people and want to support their communities while creating a great life for themselves and their families.

For in-depth details about the Woops! franchise opportunity, download the free franchise report. You can also learn more by visiting the Woops! franchise research pages.

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