Woops! Macaron Kiosk Franchise Opens in New Orleans


Tulane graduate brings our authentic French cookie to the Big Easy with new Woops! macaron kiosk

One of the greatest food capitals of the world can now add Woops! macarons to its list of French delicacies. Our authentic macaron franchise is now bringing authentic European baked goods and French macarons to New Orleans with the grand opening of our first Louisiana location in the heart of the bustling French Quarter.

Woops! macaron kiosk in a busy mall

Audrey Le, an avid traveler and graduate of Tulane University, opened the inaugural Woops! New Orleans kiosk in late November on the top floor of the The Outlet Collection at Riverwalk, a popular retail destination in the Central Business District featuring restaurants and upscale retailers. The owner of the new Woops! Riverwalk location is already taking advantage of her new kiosk’s central location by participating in a holiday pop up shop co-hosted by a local yoga studio.

Woops! macaron kiosks are the ideal opportunity for the savvy business owner or the aspiring entrepreneur who has always dreamed of owning a business. With a low initial investment, Woops! macaron kiosks are easy to run, with minimal moving parts and a very small staff.

“Woops! and New Orleans are a perfect match,” says Ben Woodruff, Director of Franchise Development with Woops! “We are very excited to be opening in one of the premier markets in the United States and in the South and are seeking great franchise partners to open new in-line bakeshops as well as new luxury macaron kiosks.”

The Woops! brand is a perfect fit in a French-inspired city that consistently wins awards as a premier food and travel destination, having been named No. 4 city in the U.S.Travel + Leisure World’s Best Awards 2017. New Orleans’ upcoming 300th birthday in 2018 is sure to attract millions of visitors to a city which already broke a record for tourism in 2016 with more than 10 million visitors.

Woops! competes with the finest macarons in Europe

Audrey fell in love with macarons during her French studies days at nearby Tulane University. “I was doubtful I could find any (macarons) as good as the ones I’ve had in France. I used to carry boxes and boxes on the airplane home for my friends because I wanted them to have the same experience,” she says. “After I tasted the Woops! macarons I knew I wanted to bring it home to my whole city.”

Both residents and travelers to the city take their food seriously, just as seriously as Woops! takes our macarons. The Woops! executive team is made up of business entrepreneurs with significant experience in growing franchise systems, as well as first-hand experience as franchisees themselves. Our simple, and highly scalable, business model requires no baking experience — only the drive to follow our proven systems, manage the business and provide excellent customer service.

All of our delicious Woops! products are made by hand in our artisanal bakery in New York City, fast-frozen and shipped to our franchise locations across the United States. Kiosks receive pre-baked, frozen products that are thawed for sale — a very simple process that takes only a few minutes to complete. Because Woops! takes care of producing our treats, our franchisees have only a simple inventory to manage and can focus on growing their businesses.

Want to bring the luxe European Woops! Macaron brand to your city?

Since our founding in 2012, Woops! has grown to more than 22 locations across the country and is uniquely poised to grow in the $310 billion domestic baking industry. Woops! is rapidly expanding far beyond our proven success in the highly competitive New York City and Tri-State areas and we’ve targeted 30 additional locations by the end of 2018.

Woops! is seeking savvy entrepreneurs and investors who are excited by the idea of bringing European-style treats and coffee to American consumers. While we don’t require baking experience, we do look for people with managerial experience and an entrepreneurial spirit. We want people who will follow the Woops! proven business model, who want to grow a team, who love people and want to support their communities while creating a great life for themselves and their families.

For in-depth details about the Woops! franchise opportunity, download the free franchise report. You can also learn more by visiting the Woops! franchise research pages.

We want to work with you

We’re looking for savvy, passionate people to join our family and invest in a brand that’s quickly becoming one of the most loved in America.

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