Woops! Macaron Franchise’s Product Development Team Focuses on Standout Menu


Commitment to high quality, authentic European pastries positions our bakeshops and kiosks ahead of competing businesses

Woops! macaron franchise stands out among typical bakeshops and food businesses by showcasing European-inspired pastries that consumers can’t find anywhere else. While our claim to fame is being the nation’s largest producer of handmade, authentic French macarons, our entire menu is high-quality, with the utmost attention to ingredients, cooking technique and presentation.

the new cupcake woops macarons stacked on top of each other and beside other cookies

With humble beginnings as a holiday pop-up shop in New York’s famous Bryant Park, we’ve branched out to offer two successful business models: full-scale European inspired bakeshops and popular high-end mall kiosks. Woops! is experiencing solid growth nationwide thanks to continual improvements on all fronts, including product development that’s tuned in to Americans’ increasingly global palate.

“The world is becoming a far smaller place,” says Tal Avivi, co-founder of Woops!. “More people are traveling, and social media lets them see exotic food from all over the world. This has broadened the American palate in a fundamental way, and Woops! provides the opportunity for people to indulge in the finest pastries, coffee and sandwiches from around the world — right in their neighborhood. A good pastry will never go out of style, nor will good coffee. We continually research, perfect and add new items to our menu to establish us as a high-end brand that stands out from the competition.”

Woops! was founded more than a decade ago in the heart of New York City and has quietly become the largest producer of handmade, authentic French macarons in the U.S. Currently Woops! has more than 40 locations nationwide and produces more than 22,000 macarons a day. Entrepreneur magazine and several other influential franchise publications have singled out Woops! as a successful and affordable franchise investment.

Newly released European inspired pastries give us an edge in branding and sales

Two new, exciting Woops! products for 2018, the Cremebello and Nata Pura, were recently highlighted in leading industry publication Restaurant News. The Cremebello, which has its origins in Denmark, is offered at our kiosks and bakeshops. It’s a combination of chocolate and marshmallow that takes the iconic American s’more to a new level of sophistication. The Woops! Cremebello is offered in multiple flavors, including dark chocolate, milk chocolate, white chocolate, zebra (white and dark chocolate), coconut, white strawberry, hazelnut nougat, After Eight, cappuccino, caramel, honey almond, raspberry, gingerbread, and Irish cream.

The palm-sized Nata Pura, a creamy custard tart that hails from Portugal, is being offered exclusively at Woops! bakeshops nationwide. An old Portuguese proverb says, “A bride who eats a pastry will never take off her ring,” so it’s fairly common to see newlyweds at Lisbon’s bakeries sharing this treat. It can also be found in countries with large Portuguese immigrant populations. Woops! bakeshops are serving the Nata Pura in the original flavor, and also in salted caramel, chocolate, apple, and mixed berry flavors.

Ready to introduce your city to European treats?

Since our founding in 2012, Woops! has grown to more than 22 locations across the country and is uniquely poised to grow in the $310 billion domestic baking industry. Woops! is rapidly expanding far beyond our proven success in the highly competitive New York City and Tri-State areas, and we’ve set a goal of 30 additional locations by the end of 2018.

Woops! is seeking savvy entrepreneurs and investors who are excited by the idea of bringing European-style treats and coffee to American consumers. While we don’t require baking experience, we do look for people with managerial experience and an entrepreneurial spirit. Additionally, we are looking for people who are passionate about sweets, pastries and design, and are excited about sharing this passion with their communities.

For in-depth details about the Woops! franchise opportunity, download the free franchise report. You can also learn more by visiting the Woops! franchise research pages.

We want to work with you

We’re looking for savvy, passionate people to join our family and invest in a brand that’s quickly becoming one of the most loved in America.

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