Woops! Macarons Is Franchising in Michigan


America’s fastest-growing macaron franchise seeks Michigan entrepreneurs to open prime locations

Woops!, the fastest-growing American macaron franchise brand and one of the nation’s largest producers of authentic French macarons, is now franchising in the state of Michigan.

Woops! offers two types of macaron franchise models: a luxury boutique kiosk that’s a perfect fit in high-end shopping malls, and a neighborhood bakeshop and coffee shop that sells macarons and other European pastries and coffees.

Woops! macaron franchise kiosk

Founded over a decade ago in Bryant Park in the heart of New York City, Woops! has quietly become the largest producer of handmade and authentic French macarons in the U.S. Woops! has more than 40 locations nationwide and currently produces more than 22,000 macarons a day. Unlike most macaron vendors that only have a small number of flavors, Woops! locations often have 20 or more varieties at a time in hip, fashionable American and European flavors. Entrepreneur magazine and several other top franchise publications have highlighted Woops! as a successful and affordable franchise investment.

We are targeting the following shopping malls as part of our expansion into Michigan:

  • Somerset Collection (Troy)
  • Great Lakes Crossing Outlets (Auburn Hills)
  • The Mall at Partridge Creek (Clinton Township)
  • Twelve Oaks Mall (Novi)
  • RiverTown Crossings (Grandville)
  • Briarwood Mall (Ann Arbor)
  • Laurel Park Place (Livonia)
  • Birchwood Mall (Port Huron)

In addition to high-end shopping malls, there is a large number of prime, urban locations where our European coffee shop model would work.

“We are very excited to bring Woops! to Michigan. From our experience in franchising, we created the Woops! franchise models, and we know they work well nationwide,” says Raj Bhatt, co-owner of Woops!. “Woops! consistently delivers authentic and delicious European flavors but with an American sensibility, and that is why the popularity of our franchise is spreading from our original New York location to America’s heartland.”

Woops! macaron kiosks are the ideal opportunity for an aspiring entrepreneur who has always dreamed of owning a small business and a simple operations model for the experienced investor wanting to expand their business portfolio. The kiosks are easy to run and easy to scale, with minimal moving parts and a very small staff.

Woops! has a proven track record of success in malls nationwide

Woops! franchisees have already had great success with kiosks in malls all over the country, including the New York and the Tri-State area, Massachusetts, Tennessee, Georgia, North Carolina, Oklahoma and Texas. The kiosk model has proven to be a rapid return on investment, Raj says, and Michigan’s many thriving malls are perfect for a Woops! kiosk.

Our kiosks are custom-designed to showcase our colorful macarons in sleek and modern display cases that literally stop shoppers and passersby in their tracks. From the unusual chai latte-flavored macaron to classics like strawberry milkshake, customers are always thrilled with what they see, and taste.

“Even if people aren’t aware that they like macarons — though after one bite that will change their minds — people are drawn to our kiosks because of their sheer beauty. They are intrigued and immediately want to know what we are selling,” says Gal Danay, Woops! COO.

Ready to open a Woops! franchise in Michigan?

Woops! is rapidly expanding far beyond our proven success in the highly competitive New York City and Tri-State areas, as we work on a strategic growth plan to have 100 locations nationwide by early 2018.

While we don’t require prior baking experience, we do actively seek people who have managerial experience and an entrepreneurial spirit. We want people who will follow the Woops! proven business model, who want to grow a team, who love people and want to support their communities while creating a great life for themselves and their families.

For in-depth details about the Woops! franchise opportunity, download the free franchise report. You can also learn more by visiting the Woops! franchise research pages.

We want to work with you

We’re looking for savvy, passionate people to join our family and invest in a brand that’s quickly becoming one of the most loved in America.

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