Woops! Macarons Opens New Greenpoint Bakeshop in Brooklyn


Frequent patrons of our popular flagship Williamsburg bakeshop open their dream business in their neighborhood

The highly competitive New York market can be discouraging to entrepreneurs who are dreaming of launching a business in the city’s trendiest foodie-thriving neighborhoods.

For Monty Irizarry and wife Michelle, two customers having a love affair with Woops!, opening the trend-setting macaroon boutique bakeshop in their own neighborhood became a reality due to the affordability of this franchise. Their Woops! is strategically located near many trendy new eateries and boutique hotels in Greenpoint, recently touted by Jetsetter as one of the 12 best neighborhoods in Brooklyn.

The couple became regular customers of Woops!, the fastest growing American macaron brand and one of the nation’s largest producers of handmade authentic French macarons, when our flagship location opened in Williamsburg in 2013. They would regularly walk a short distance to our bakeshop in Willamsburg – a must visit area for foodies – and our highest performing bakeshop franchise in our family of franchises.

Founded over a decade ago in Bryant Park in the heart of New York City, Woops! has quietly become the largest producer of handmade and highly authentic French macarons. Currently Woops! has over 40 locations nationwide and currently produces over 22,000 macarons a day. Unlike most macaron vendors that only have a small number of flavors, Woops! locations often have over 20 varieties at a time in hip, fashionable American and European flavors. Entrepreneur magazine and several other top franchise publications have highlighted Woops! as a successful and affordable franchise investment.

“This new location in Greenpoint is an exciting opportunity for us as we further prove the Woops! bakeshop model is successful and has longevity. We have been able to hold our own in the cafe/coffee/pastry sandwich cafe space in a highly competitive market,” says Ben Woodruff, Director of Franchise Development with Woops!. “Across the board we have an ultra high quality product compared to our competitors in the space and we really bring a comparable European experience to the cafe with the aesthetics, ranging from the checkered floor to the European style tables.”

The Greenpoint Bakeshop opened in August with solid sales. Because the site was a former cafe the timeline from build out to grand opening of the business of their dreams was a relatively quick process for the Irizarrys.

Woops! bakeshops bring a bit of Europe to neighborhoods nationwide

Woops! offers two franchise models, our flexible and sleekly designed kiosk which thrives in shopping malls, and our full-scale Woops! bakeshop which brings the warmth and ambiance of a European cafe to the communities in which they operate. The classic-contemporary aesthetic of our white-brick walls and ceramic tiled floors enhance our colorful line of handmade macarons and the perfectly arranged displays of artisanal international pastries. Decorated with fresh flowers and featuring welcoming design elements such as warm lighting and comfortable places to sit, Woops! bakeshops transport both community members and visitors to the area to a European type experience reminiscent of a French patisserie.

Our bakeshop model is a smart investment for savvy entrepreneurs who want to give their communities an authentic European bakeshop experience with a hip, classic-contemporary vibe. Our bakeshops require only a small footprint, from 400 square feet to 1,000 square feet, and the Woops! executive team will assist you in selecting the best location for your business. Training will be extensive so that you will be well-prepared to serve not only our macarons, but our entire line of over 30 international pastries and sandwiches, as well as our branded coffee and other caffeinated delights. Bakeshops still require only a small staff, and our executive team will coach you through every step as your business grows and you earn a loyal, dedicated and growing following in your community.

Learn more about Woops! macaron and bakery franchise

Investments start at $59,800 for a macaron kiosk and $175,800 for an in-line bakeshop. Woops! offers investors a low initial investment with a high potential return: our in-line bakeshops generated average sales of $48,500 a month in 2014, and our average kiosk generated $256,000 in sales in the same year. For more information, call 866-339-7194.

For in-depth details about the Woops! franchise opportunity, download the free franchise report. You can also learn more by visiting the Woops! franchise research pages.

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