Joining up with well-known causes, both local and national, allows for increased brand visibility while strengthening community ties
Part of being a small-business owner is forging strong ties in the local community. Woops! macaron franchise owners are excellent at that, building strong relationships with those who visit their kiosk and bakeshop locations around the United States. That’s why taking part in philanthropic activities is such a big part of who Woops! is as a brand.
“We have worked since the very beginning to create meaningful relationships with a variety of well-known and very worthy causes,” says Tal Avivi, co-founder. “We engage with these wonderful organizations because we believe that it’s the right thing to do, and we believe in social responsibility as both community residents and business owners. And in addition to supporting these charities, it’s a bonus for Woops! macaron franchise owners because it creates an opportunity to raise visibility and thus build an awareness pipeline that will enhance revenue.”
National campaigns raise brand awareness
A prime example is Macaron Day, which Woops! launched and most recently celebrated on March 20, 2018. On that occasion, Woops! macarons were given to the first 200 guests to visit bakeshops and kiosks, and 5% of all sales were given to area food banks. More than 50 franchises participated, and 15 local food banks received significant donations.
Another high-profile national engagement is Woops! ongoing support of breast cancer awareness. For all of October, online shoppers can purchase an exclusive box by selecting the “make it pink” box, after which Woops! donates $1 to the National Breast Cancer Foundation for every box sold. Franchise locations offer the boxes, as well, building local interest.
Local charities make ideal partners
Many Woops! macaron franchise owners take these major campaigns and customize more local efforts in partnership with philanthropic enterprises in their cities and towns. That winning strategy allows them to help their friends and neighbors while also providing great visibility for the brand, Avivi says.
“Thoughtful partnerships mean good business, both for the charity that needs to raise money for its operations and for Woops! franchise owners who want to engage and create change for their families and communities,” she says. “That’s why Woops! is a brand that is always looking for worthy charities and the chance to help them and our franchise owners succeed.”
Since our founding in 2012, Woops! has grown to more than 50 locations across the country and is uniquely poised to grow in the $310 billion domestic baking industry. Woops! is rapidly expanding far beyond our proven success in the highly competitive New York City and Tri-State areas, and we’ve targeted 30 additional locations by the end of 2018.
Woops! is seeking savvy entrepreneurs and investors who are excited by the idea of bringing European-style treats and coffee to American consumers. While we don’t require baking experience, we do look for people with managerial experience and an entrepreneurial spirit. We want people who will follow the Woops! proven business model, who want to grow a team, who love people and want to support their communities while creating a great life for themselves and their families.
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