Woops! Franchise Announces Plans to Expand in Texas


The premier macaron franchise plans to open several more locations in the Lonestar State in 2017

Woops! is entering the new year with expansion efforts that far exceed the record-breaking year the premier macaron franchise had in 2016. Last year, the brand expanded well beyond its New York City base to multiple states around the nation. Woops! also went big in Texas, expanding into three of the biggest markets in the Lonestar State: Austin, Dallas and Houston. Now, Woops! is actively seeking savvy investors and first-time entrepreneurs alike to bring the joy of macarons to their communities across the entire state.

Woops Announces Texas expansion

Why is now a great time to open a Woops!? In 2016, Woops! successfully emerged as the nation’s premier macaron franchise, growing to nearly 40 locations nationwide, as well selling thousands upon thousands of macarons. The result of our success is evident in the fact that Woops! is on target to become the largest provider of retail macarons in the U.S. in early 2017.

“Now is the perfect time to invest in Woops! in Texas,” says Ben Woodruff, Director of Franchise Development with Woops! “We’ve successfully opened two franchise locations in Dallas and Houston, and those locations are doing tremendously well right out of the gate. In 2016, we also signed a franchise agreement to open a bakeshop in Austin, and that will be open shortly. There’s a ton of interest in our brand, and we’re riding a wave of enthusiasm as we enter 2017 to open many more locations in Texas. The interest in Woops! is so great that we plan to have 100 locations open by the beginning of 2018.”

Want to join us in spreading the joy of macarons in Texas? Woops! has two simple business models to choose from

woops franchise kioskWoops! macaron kiosks are the ideal opportunity for an aspiring entrepreneur who has always dreamed of owning a small business. With a low initial investment, Woops! macaron kiosks are easy to run and easy to scale, with minimal moving parts and a very small staff. The business already is a success in malls throughout the country, so Woops! macaron kiosks are the perfect entree into a new career as a small business owner.

“After visiting the bakeshop, and meeting with the leadership team, I was impressed that Woops! doesn’t cut corners in terms of quality,” says Candice Lui, owner of the soon-to-be open bakeshop in Austin, Texas. “They only use the best possible ingredients, which is apparent from the very first bite. In a place like Austin, people are cognizant that what they put into their mouths is important. The fact that Woops! doesn’t cut corners is crucial to the future of my business and winning new customers.”

Woops Franchise in-line BakeshopWoops! in-line bakeshops are perfect for savvy entrepreneurs who want to give their communities an authentic European bakeshop experience with a hip, classic-contemporary aesthetic that is 100% American. Our bakeshops require only a small footprint, from 400 square feet to 1,000 square feet, and the Woops! executive team will assist you in selecting the best location for your business. Training will be extensive so that you will be well prepared to serve not only our macarons, but also our entire line of more than 30 international pastries and sandwiches, as well as our branded coffee and other caffeinated delights. Bakeshops still require only a small staff, and our executive team will coach you through every step as your business grows and you earn a loyal, dedicated and growing following in your community.

“I fell in love with the idea of bringing Woops! to Tucson,” says Ellie Lippel, co-owner of the Woops! bakeshop in Tucson. “We’re in the university area, which is vibrant and thriving and full of young people. These people, especially, really desire international food, and with Woops! I can meet them where they are. You can host your customers in this wonderful, intimate setting and know that you are serving them the highest-quality international pastries and sandwiches at a very affordable price.”

Learn more about Woops!

For in-depth details about the Woops! franchise opportunity, download the free franchise report. You can also learn more by visiting the Woops! franchise research pages.

We want to work with you

We’re looking for savvy, passionate people to join our family and invest in a brand that’s quickly becoming one of the most loved in America.

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