Woops! Franchise Positions Itself as Leader in Corporate Gifting
An already-diverse revenue stream gets a boost through year-round gifting for companies of all sizes
Woops!, the French macaron franchise quickly becoming a favorite in malls nationwide, is establishing itself as a year-round destination for corporate gifting. Our gift boxes filled with colorful, high-quality macarons are the perfect tokens of appreciation for employees, customers and vendors, and they create a dependable revenue stream beyond in-store sales.
“While retail foot traffic is great, our new corporate gifting options make our product even more appealing to a diverse market beyond traditional retail areas, opening up an entire new revenue stream,” says Tal Avivi, co-founder of Woops! “We want to become known as the premiere gifting destination.”
New packaging options position Woops! as a corporate gift choice for business of all sizes, from local Realtors looking for housewarming gifts to banks and real estate firms shipping out hundreds of gifts during the holidays. Our new beautifully-designed box covers can be customized to feature company logos or other branding, giving franchisees ways to sell Woops! beyond retail traffic at the mall. “The new gift box customization provides franchisees with an additional sales and marketing tool to present Woops! as an ideal business gift,” Avivi says. “Franchisees can work closely with businesses to create a custom gift box cover that features a logo, a personalized message, a company anniversary date, etcetera.”
Founded five years ago in Bryant Park in the heart of New York City, Woops! has quietly become the largest producer of handmade, authentic French macarons in the U.S. Currently Woops! has more than 40 locations nationwide and produces over 22,000 macarons a day. Most macaron vendors only have a few flavors, but Woops! locations often have more than 20 varieties at a time in hip American and European flavors. Entrepreneur magazine and several other top franchise publications have highlighted Woops! as a successful and affordable franchise investment.
“Companies want to stand out from their competition on many levels, including corporate gifting. Our new gift boxes and packaging options make us more than just a fabulously unique food product, but a top gifting choice. We want Woops! to not only be a must-visit retail shop, but also a reliable, go-to resource for company gifts. Companies, both large and small, can rely on Woops! to help them up their gifting game, whether they are recognizing an employee for years of service or thanking vendors for their business,” Avivi says.
According to the Advertising Specialty Institute’s 2017 Corporate Gift Spending Survey, employers spend nearly $50 each on thank-you gifts to customers and prospective customers for their business.
Woops! is an affordable food business founded by former franchisees
A Woops! kiosk is designed to be easy to operate and manage for maximum profits. It’s an appealing foray into the food business to many entrepreneurs because no prior restaurant experience is required, no baking is involved and prep and staffing requirements are minimal.
The founders of Woops! have business and franchise expertise and are passionate about making the Woops! model as streamlined and potentially profitable year round as possible. “Before franchising, it was very important to us to prove the success of our business model. The majority of our executive team comes from an international espresso bar franchise, so we know how important it is to have a business model that is easy to manage, is potentially profitable and is scalable. This is what we have developed with Woops!,” says Raj Bhatt, co-owner of Woops!
Ready to introduce your community to Woops!?
Woops! is rapidly expanding far beyond our proven success in the highly competitive New York City and Tri-State areas, and we’ve targeted 30 additional locations by the end of 2018. Woops! offers two types of businesses for investors, the in-line bake shop — which is a proven success story in cities as vastly different as Brooklyn, New York, and Tucson, Arizona — and the stylish kiosk, which is building a macaron fanbase nationwide. Whichever business model you choose, Woops! is ideal for all types of investors — from aspiring entrepreneurs who have always dreamed of owning a small business to experienced investors looking to expand their business portfolio.
While we don’t require baking experience, we do actively seek people who have management skills and an entrepreneurial spirit. Woops! franchisees are passionate about sweets, pastries and design, and are excited about sharing this passion with their communities.