Woops! Macaron Franchise Pop-Up Shops Generate Revenue Beyond Mall

NEWS & INSIGHTS: Macaron Franchise

Our premier macaron franchise brand is in record expansion mode as owners capitalize on multiple revenue streams

Woops! kiosk owners are setting up pop-up shop mobile stores for an additional revenue stream that expands sales beyond foot traffic in their local mall. Our authentic French macarons are eye-catching in our sleek, modern mall kiosks, and they are even more enticing at temporary pop-up shops set up with the Woops! branded cart.

macaron franchise box of macarons on a table

2018 is a great time to open a Woops!, as we are in the midst of record expansion. We’re focusing on adding revenue streams outside the traditional retail setting, such as corporate gifting and specialized pop-up shop events. These can maximize our owners’ return on investment.

“Woops! kiosks are very simple to run and operate, easy to get up and running, and easy to scale. We’re really focusing on positioning Woops! as a business opportunity that is not just limited to a mall,” says David Sparks, who oversees franchise development. “The real opportunity is going into your local community to set up pop-up shops and events with a branded Woops! cart. The carts are easily transportable for flexible set-up. Franchisees can organize day and weekend events that boost their revenue and build brand recognition.”

Sparks notes that a recent Woops! pop-up shop in a New York hospital generated sales from a wide variety of customers — physicians, nurses, hospital staff and visitors. “The one-day pop-up shop sales were very impressive — they were basically the equivalent of a good week in a traditional mall,” Sparks says. “We are working closely with owners to expand their thinking beyond the kiosk, and pop-up shops are just one way to effectively do this.”

The pop-up store has become a go-to marketing strategy for retailers of all types looking to extend their brand into new markets. The pop-up industry has grown to approximately
$10 billion in sales, according to PopUp Republic. Woops! is positioning itself to take advantage of this retail trend.

High-end macaron kiosks are easy to launch and scale

Woops! macaron kiosks are a low-cost, fun and unique business. With a low initial investment, Woops! macaron kiosks are easy to run and easy to scale, with minimal moving parts and a very small staff. Woops! already has had great success in malls nationwide, so Woops! macaron kiosks are the perfect entree into a new career as a small business owner.

Once you’ve opened one Woops! kiosk, it’s easy to open multiple sites. There was an influx of multi-unit openings in 2017, and that trend is continuing in 2018. Retirees Tommy and Julia Maddux are launching three Woops! macaron kiosks in Tennessee and Florida, the first of which opened in Pensacola in late 2017.

“Coming from a background that includes being a franchisee of an espresso bar franchise, I know how important it is to have a simplified business model that is easy to manage, is potentially profitable and is scalable,” says Raj Bhatt, co-founder of Woops!

“This is exactly what we have in the malls where we have macaron kiosks open. Beyond the malls, we also offer catering, pop-up shops and gifting opportunities that franchisees can leverage for additional revenue streams.”

Looking for a more in-depth Woops! experience? Woops! in-line bakeshops are perfect for savvy entrepreneurs who want to give their communities an authentic European bakeshop experience with a hip, classic-contemporary aesthetic that is 100% American. Our bakeshops require only a small footprint, from 400 square feet to 1,000 square feet, and the Woops! executive team will assist you in selecting the best location for your business. Training will be extensive, so you will be well-prepared to serve not only our macarons, but our entire line of over 30 international pastries and sandwiches, as well as our branded coffee and other beverages. Bakeshops also require only a small staff, and our executive team will coach you through every step as you grow your business.

Learn more about Woops!

For in-depth details about the Woops! macaron franchise opportunity, download the free franchise report. You also can learn more by visiting the Woops! franchise research pages.

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