News & Insights

Get to know more about our first location in Utah Woops! Macarons & Gifts, a top macaron franchise, is excited to

Woops! co-CEO Ben Woodruff talks with Dan Claps of The Franchise Development Playbook about strategies for franchise development and lead generation

The unusual starting circumstances and remarkable growth of Woops! were front and center in a recent profile highlighting the brand’s many

New location continues brand’s growth in major metropolitan areas alongside smaller communities as entrepreneurs latch onto this on-trend gifting concept Boston

Online sales provide an additional consumer touchpoint, introducing new fans to their local Woops! Consumers love the convenience of mobile shopping.

Returning college students and the spike in back-to-school retail sales drives sales of our authentic French macarons Fall is a busy

First location in the Gem State showcases Woops! continued robust and successful expansion into new territories throughout the United States Gift-givers

Promoting and generating sales in the virtual setting adds to the bottom line generated in physical kiosks and bakeshops for savvy

Experience websites offer valuable positive, and free, word-of-mouth advertising that helps boost a franchise’s profile and increase revenue Social media plays

Joining up with well-known causes, both local and national, allows for increased brand visibility while strengthening community ties Part of being a

Brand presence rises as new franchise owners enter alongside existing owners who are expanding their footprint to capitalize on more territories

Taking their macarons on the road, Woops! franchise owners are growing sales by setting up shop at pop-up events in their