News & Insights

Simple business model and luxe brand appeal attracted Boca Raton business owners to make Woops! their first foray into food When

Woops! Special Event Sales Provide Ongoing Revenue Woops!, the fastest-growing American macaron brand, offers a unique alternative to traditional cakes that

Our business model and scalability appealed to Boston businessman when choosing Woops! as his first franchise Bruno Alves was looking for

America’s Beloved Macaron Franchise Turns Pink for Breast Cancer Awareness Woops!, the fastest-growing American macaron brand and one of the nation’s

The premier macaron franchise is rapidly expanding into the nation’s hottest malls Malls have become the crossroads of retail and social

ABC News highlights the premier macaron franchise’s ability to make weddings more magical with Woops! custom-designed Woops! Macaron Wedding Cart.

Acclaimed business publication ‘Entrepreneur’ Magazine highlights success of the premier macaron franchise in a feature article.

Woops!, the nation’s fastest growing macaron franchise continues to rapidly expand across the United States with two new locations in Brooklyn & San Antonio

The premier macaron franchise has two proven locations for sale and plans to open several new locations in Maryland in 2017.

The premier macaron franchise gets the green light to bring its proven business model to the Golden State With formal franchise

When Woops! franchise owner Ben Woodruff realized what kind of a confectioner’s dream he was starring in, he knew he needed more macarons in his life.

Co-owner of a new macaron franchise in Oklahoma City opens up about her big dreams for the business.